COMPANY PROFILE Automotive Coaches and Components Ltd.

was promoted by Ashok Leyland and TamilNadu Industrial Development Corporation (TIDCO) in the 1980’s

The largest Tipper Body manufacturer in the organized sector in India

ISO 9000 certified company ACCL has built over 18000 Tippers and 24000

Front End Structure (FES) Accl has four manufacturing units

Gummidipoondi plant, Chennai Ambattur plant, Chennai Ennore plant, Chennai Puducherry Chennai

PL Haulwel Trailers a division of Accl manufactures after chassis products

CUSTOMER BASE AND SEGMENTATION Industrial User Public User Government User Defence User

OVERVIEW OF FINANCE DEPARTMENT Pricing department Treasury department Taxation section Costing and Budgeting department FSG (Finance Account Service Group)

OVERVIEW OF HUMAN RESOURCE DEPARTMENT

HR Acquisition Recruitment Selection

HR Development Training and Development Organization Development

Performance and Compensation Performance Appraisal Incentives and Benefits

Motivation Creating Motivation Environment HR Mobility

OVERVIEW OF PRODUCTION DEPARTMENT

Product focused production system Make to Order Manufacturing facilities

Press shop Machine shop Assembly shop Shot-blasting unit Painting booth

19 stages of Chassis

Assembling

STAGES OF CHASSIS ASSEMBLY Stage 1: Lay down regular Stage 2: Fixing of I & U bolt Stage 3: Brake chamber Stage 4: Steering gear Stage 5: Silencer Stage 6: Fuel / water separator Stage 7: Air tank

Stage 8: Fuel tank Stage 9: Engine mounting Stage 10: Air/fuel piping Stage 11: Propeller shaft Stage 12: ACE link assembly Stage 13: Exhaust piping Stage 14: Radiator Stage 15: Tyres mounting

Stage 16: Lubrication Stage 17: Front end structure (FES)

Cab mounting Stage 18: Bumper Stage 19: Steering

SWOT ANALYSIS Strengths

Good training system Good organizational climate Skilled Employees Standard quality product

Weaknesses High Price Sales representatives are less

Opportunities Demand for heavy vehicle has stepped up all over the

globe Company provide better credit facility to dealers

Threat High Competition