PRESENTATION ON TESLA MOTORS

Presented by:-Siddharth Sundriyal

SECTOR INFORMATION Automobile is one of the world's most important economic sectors by revenue.

Along with China, the United States is counted among the largest automobile markets worldwide, both in terms of production and sales.

Around the world, there were about 806 million cars and light trucks on the road in 2007, consuming over 980 billion liters (980,000,000 m3) of gasoline and diesel fuel yearly.

This level of output is equivalent to a global turnover of €1.9 trillion.

Global sales of passenger cars are forecast to hit 73.9 million vehicles in 2015.

About 7.7million passengers cars were sold to U.S. customers in 2014.

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Iran

Italy

Czech Republic

Russia

Thailand

Canada

Spain

India

Germany

United State

Top 20 motor vehicle producing countries 2015

Iran Slovakia Italy Indonesia Czech Republic

Turkey Russia United Kingdom Thailand France

Canada Brazil Spain Maxico India

South Korea Germany Japan United State China

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Rank Group Country Vehicles

1 Toyota Japan 10,083,831

2 Volkswagen Germany 9,872,424

3 Hyundai South Korea 7,988,479

4 General Motors United States 7,485,587

5 Ford United States 6,396,369

6 Nissan Japan 5,170,074

7 Fiat Chrysler Automobiles Italy 4,865,233

8 Honda Japan 4,543,838

9 Suzuki Japan 3,034,081

10 Renault France 3,032,652

11 PSA France 2,982,035

12 BMW Germany 2,279,503

13 SAIC China 2,260,579

14 Daimler Germany 2,134,645

15 Mazda Japan 1,540,576

15 largest manufacturers by production in 2015

COMPANY

Tesla was founded in 2003 by a group of engineers in Silicon valley.

Headquarter in Palo Alto California.

CEO of Tesla is Elon Musk.

Tesla Roadster was launched in 2008 and it’s the first electric car in

the world.

Revenue in 2015 was US$4.05

Objective was better than gasoline-powered(eco-friendly) cars.

MARKET SHARE

48%

32%

12%

1%

1%

6%Sales

China Netherlands Hong Kong Australia Norway All Others

Market capitalization

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14.74 111.94 116.74 204.24413.26

2013.5

3198.36

4046.03

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2008 2009 2010 2011 2012 2013 2014 2015

Tesla's revenue from FY 2008 to FY 2015 (in million U.S.

dollars)

Series 1 Column1 Column2

Roadster

It’s a 100% electric car.

In 2008 they introduced Roadster.

Its reach from 0 to 60 mph in 3.7 sec.

Its achieving a range 245 miles per full

charge of battery.

With in 3 and half years they sell 2450

Roadsters and now on the road in

more than 30 countries.

Price of Roadster is US$ 109,000.

products

Model s

Eight airbags: head, knee and pelvis airbags in the front plus

two side curtain airbags.

Rollover crash sensor.

Onboard maps and navigation with free updates for 7 years.

Mobile connectivity.

Micro-filter ventilation system with replaceable filters

Lightweight aluminum body reinforced with high strength,

boron steel elements.

Its run 265 miles per full charge of battery.

It’s the world first premium electric sedan.

Price started from $49,000.

Model x

Model X is designed with safety as the first

priority.

Tesla's own internally conducted crash testing

indicates that Model X should be the first SUV

to receive the highest safety rating in every

category.

Model X is the first electric vehicle with a

5,000 pound towing capacity.

Active safety technologies, including collision

avoidance and automatic emergency braking,

have begun rolling out through over-the-air

updates.

Price US$119,000- 171,800.

Tesla CEO Elon Musk confirming that pre-

orders hit 276,000 in the first 3 days.

COMPETITORS

7 REASONS OF SUCCESS

1. TECHNOLOGY. “Tesla’s technology is so good that other car companies rely on it: Daimler uses Tesla’s

battery packs; Mercedes-Benz uses a Tesla powertrain; Toyota uses a Tesla motor. General Motors has even created

a task force to track Tesla’s next moves.”

2. TIMING. “In January 2010 — about a year and a half before Solyndra imploded under the Obama

administration and politicized the subsidy question — Tesla secured a $465 million loan from the U.S. Department

of Energy. A half-billion-subsidy was unthinkable in the mid-2000s. It’s unthinkable today. There was only one

moment where that was possible, and Tesla played it perfectly.”

3. MONOPOLY. “Tesla started with a tiny submarket that it could dominate: the market for high-end electric

sports cars.”

CONTINUE…

4. TEAM. “Tesla’s CEO is the consummate engineer and salesman, so it’s not surprising that he’s

assembled a team that’s very good at both.

5. DISTRIBUTION. “Most companies underestimate distribution, but Tesla took it so seriously that

it decided to own the entire distribution chain.”

6. DURABILITY. “Tesla has had a heart start and it’s moving faster than anyone else-and that

combination means its lead is set to widen in the years ahead. A coveted brand is the clearest sign of

Tesla’s breakthrough: a car is one of the biggest purchasing decisions that people ever makes, and

consumers’ trust in that category is hard to win.”

7. SECRETS.Tesla knew that fashion drove interest in cleantech. Rich people especially wanted to

appear “green,” even if it meant driving a boxy Prius or clunky Honda .

Innovation

In 2008 tesla launched its 1st electric car Roadster.They use Lithium-ion battery which is first charging battery and its achieve 245miles

after full charge. In 2012 tesla launched Model s. which the world’s first premium electric sedan. Its run 265 miles per charge.Model-s have autopilot capability. In 2014 they modified Model s and they use P85D motor.They use 2 motors in this car. Its achieving a 0 to 60 miles in 3.2 seconds. In 2015 they introduce P90D. Its improve from 265 to 294miles on a full charge. It will be rear-wheel drive, with an all-wheel drive dual motor option available(model-x). Supercharging is included, so if you park at a Tesla Supercharger, you'll be able to power

up the car for free.

https://www.tesla.com/modelxwww.tesla.com

Details of tesla car innovations

INNOVATION AND R&D

Tesla’s battery pack technology is critical to the company’s positioning &

competitive differentiation.

Tesla focus only in production of EV at an affordable price.

Tesla has now focused to produce a EV with the highest mileage.

The EV cars takes maximum 60mins to get full charged which is lesser than a

mobile phone to get charged.

This are in few companies which don’t sell there product through any showrooms.

Tesla is available only online at www.tesla.com

CONTINUE

Tesla’s long term goal is to create affordable mass market electric vehicles (EV).

Selling in its own vehicles in a growing number of company-owned showrooms and online.

Selling patented electric powertrain components to other auto manufactures.

Serving as a catalyst and positive example to other automakers.

Tesla has also focused to come up with the most efficient driverless car by 2020.

Partners Date Agreements Worth

2009

2008

2010

2010

2008

2010

PARTNERSHIPIn order to achieve it’s strategic goal it has partnered with several auto manufactures.

• Blackstar Investco purchased the shares of

series E.

• Tesla begins development to battery pack &

charger for smart fortwo

• Agreement for Tesla to develop and

manufacture battery packs chargers for

Daimler’s A class vehicles.

• TOYOTA purchases 2.941.176 common

shares in private placement.

• Tesla to develop powertrain for RAV4

prototype.

• Tesla uses Panasonic battery cell in it’s

advanced battery packs.

• Panasonic purchases 1418573 common

shares in private placement.

$ 50M

$ 23.3M

$ 14.1M

$ 50M

$ 9M

$ 60M

$ 30M

RECENT NEWS

Musk’s plan for Tesla has long been to start by selling luxury cars everyone can afford—the long-awaited Model 3.

At a starting price of $35,000, it’s in mainstream territory.

For Tesla, the problem isn’t creating a car that appeals to millions—the automaker took 400,000 pre-orders for the Model 3 within weeks after revealing a prototype.

Musk said he wants to produce half a million cars a year by 2020. Then in May, he said he’d get there by 2018.

LEARNINGS

They change their product according to changing the world. After every 1 year or 2 year they innovate new design. They are very much aware about their customers test and preference.