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PUSHING PAST THE STATUS QUO: Efficiency Translates to Profits in Your Wholesale & Retail Operations
Stephane Ferri, Divisional Vice President, Autotrader & KBB
&
2
The Car Business Has Endured RADICAL CHANGE
S T R A T E G I E S T H A T W I L L G I V E Y O U A C O M P E T I T I V E E D G E
8
Source: Bureau of Economic Analysis (BEA)
1980 1985 1990 1995 2000 2005 2010 2015
20
18
16
14
12
10
8
6
4
2
0
A Cyclical Market : What Goes Up Must Come Down
Light Total - not seasonally adjusted
Source: Bureau of Economic Analysis (BEA)
U . S . L I G H T V E H I C L E S A L E S
9
Margins are contracting
8.0%
8.5%
9.0%
9.5%
10.0%
10.5%
11.0%
11.5%
12.0%
12.5%
2007 2008 2009 2010 2011 2012 2013 2014 2015
Sales-weighted average for KMX *, AN, PAG, SAH, GPI, ABG, and LAD
( P U B L I C L Y - T R A D E D D E A L E R S H I P G R O U P S )
Source: Company filings *KMX shifted forward one month to correspond with calendar quarter
12
The Wholesale Process Hasn’t Changed
W H O L E S A L E O P E R A T I O N S
( D E A L E R )
INVENTORY IDENTIFICATION
TRANSPORTATION/LOGISTICS
ACQUISITION
DETAIL & RECON
FLOOR PLANNING
MERCHANDISING
INSPECTION
INVENTORY MANAGEMENT
6-8
10+
PER YEAR
INVENTORY TURN
DAYS TO MARKET
12
13
are satisfied with your current wholesale process
52% ONLY
Source: Manheim Vehicle Solutions Study
S T R A T E G I E S T H A T W I L L G I V E Y O U A C O M P E T I T I V E E D G E
14
manage all wholesale activities internally
OPPORTUNITY FOR PROCESS ALTERNATIVES
Source: Manheim Vehicle Solutions Study
72%
S T R A T E G I E S T H A T W I L L G I V E Y O U A C O M P E T I T I V E E D G E
15
It’s Time for Radical Change to YOUR PROCESS
15
S T R A T E G I E S T H A T W I L L G I V E Y O U A C O M P E T I T I V E E D G E
16
Improve Your Process, Become More Profitable
12-16x
3
PER YEAR
INVENTORY TURN
DAYS TO MARKET
W H O L E S A L E O P E R A T I O N S
( D E A L E R )
INVENTORY IDENTIFICATION
TRANSPORTATION/LOGISTICS
ACQUISITION
DETAIL & RECON
FLOOR PLANNING
MERCHANDISING
INSPECTION
INVENTORY MANAGEMENT
17
Educational Sessions Available
Wholesale Educational Session 6 Ways to Speed Up Your Wholesale Operations
WHOLESALE
18
1/2 the equation…
But that’s only
S T R A T E G I E S T H A T W I L L G I V E Y O U A C O M P E T I T I V E E D G E
19
R E T A I L P R O C E S S ( C O N S U M E R )
AWARENESS
PRICING
RESEARCH/SHOPPING
CUSTOMER HANDLING
TEST DRIVE
FINANCE
TRADE-IN
PARTS & SERVICE CRM/LOYALTY
The Process Hasn’t Changed Much
9.4 CARS
IN A LIFETIME
Improving the experience can shorten the replacement cycle & encourage dealership visits
72% would visit
dealerships more often
if the process improved
53% would buy a
car more often if the
process improved
Source: Autotrader Car Buyer of the Future Study
22
12 INCREASE OWNERSHIP
R E T A I L P R O C E S S ( C O N S U M E R )
AWARENESS
PRICING
RESEARCH/SHOPPING
CUSTOMER HANDLING
TEST DRIVE
FINANCE
TRADE-IN
PARTS & SERVICE CRM/LOYALTY
9.4 CARS
IN A LIFETIME
CARS
IN A LIFETIME
The Process Hasn’t Changed Much
Source: AutoTrader.com Site Sta1s1cs
AUTOMOTIVE 3 PHASES OF
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Inventory Discovery
Price & Model Comparison Matching
Buyers & Sellers
24
25
30%
17%
17%
21%
11%
4%
Knew the exact vehicle that you wanted
Knew the vehicle make that you wanted
Knew body style but not the make/model
Didn’t know specific car but knew class
Didn’t know specific car but knew features
Didn’t know what vehicle you wanted
I N I T I A L M A K E / M O D E L P U R C H A S E I N T E N T
70% don’t know what they want to buy initially
KNEW SOMETHING
KNEW NOTHING
KNEW EXACT
Source: 2016 Car Buyer Journey Study
26
purchased the vehicle they intended to buy
Source: 2016 Car Buyer Journey Study
71%
S T R A T E G I E S T H A T W I L L G I V E Y O U A C O M P E T I T I V E E D G E
27
REFLECT BUY SELECT EXPLORE DREAM
T H R O U G H O U T T H E S H O P P I N G P R O C E S S
Influencing consumers
28
Consumers feel more positive about buying a house and remodeling their home than they do about buying a car
Source: 2015 MAGID
S T R A T E G I E S T H A T W I L L G I V E Y O U A C O M P E T I T I V E E D G E
30
Educational Sessions Available
Customer Handling Educational Session How To Deliver an Outstanding Customer Handling Experience
RETAIL
Trade –In and Pricing Educational Session Maximize Operational Profit and Consumer Confidence. Buy and Sell with KBB
Digital Marketing Educational Session Digital Marketing Strategy and Landscape 2016: Think Bigger About Advertising
Digital Marketing Educational Session Content Rules: How to Create a Complete SEO Content Strategy
32
Source: Company filings, DrivingSales 2015
8.0%
9.0%
10.0%
11.0%
12.0%
2007 2008 2009 2010 2011 2012 2013 2014 2015
Sales-weighted average for KMX *, AN, PAG, SAH, GPI, ABG, and LAD. *KMX shifted forward one month to correspond with calendar quarter
a year for the Industry $60 Billion
EQUATES TO of your gross profit margin on average goes to payroll
( P U B L I C L Y - T R A D E D D E A L E R S H I P G R O U P S )
Margins have Contracted
70%
33
TO
Total Dealership Employee Turnover Annually
36% 39%
Source: NADA Dealership Workforce Study 2015
34
3 Year Retention Rates Declining
50% 47%
72% Sales turnover
33% Only mark salespeople reach 3-year
Source: NADA Dealership Workforce Study 2015
35
Employee Educational Session “People: Your Only Sustainable Difference”
PEOPLE Educational Sessions Available
36
Key Takeaways
Is it time to radically change to your process? Could infusing speed and efficiency into your wholesale & retail vehicle life cycle is a key strategy to maximizing your profit potential? Your people have a direct impact on your profitability