RESPIRO CAR SHARINGIMAGINE A NEW TYPE OF CITY

WITH CARS BY THE HOUR IN YOUR NEIGHBOURHOOD

Featured by:

E-mail: ian.paterson@respiromadrid.es, Tel.: +34 722 498 535

TARGET AUDIENCE PROBLEM:

CAR OWNERSHIP IS COSTLY (5059€/YEAR)

UNDERUSED: parked 97% of its life

POLLUTIVE: the motor of climate change

EXPONENTIAL GROWTH

3

2010 2011 2012 2013 2014

10 20 44 72 191Fleet:

Sales: 26K€ 52K€ 221K€ 564K€ 1M€

DOWNLOAD

SUSTAINABLE MOBILITY NETWORK

+189 cars in 91 parkings

Free acces to restricted traffic zone

Secure parkings open 24/7/365

Partners with Universities

Partners with hotel chains

Corporate Car Sharing

Launching in more cities soon

VISION & MISSIONBE THE CHANGE YOU WANT TO SEE IN THIS WORLD

CARS ONCE REVOLUTIONISED CITIES,

NOW IT IS TIME TO REVOLUTIONISE CARS.

100 years ago the car made its revolutionary appearance in society.

Ever since cities have been designed around the needs of cars, giving top

priority to roads and parking spaces in downtown areas.

However, as urbanisation rates continue to rise, our ability to further adapt

our city centres is limited.

A respiro car

on every corner

of every block in town

Example

VALUE PROPOSITIONLESS COSTS-CARS-EMISSIONS

Savings of 2000€-

4000€ / year

1. Takes thousands

of cars off the streets

2. Certified ZeroC02

Economical: Environmental:

World’s first

ZeroCo2 CS service

C02 COMPENSATION

WITH

OUR COMMITMENT

“If you are not part of the solution, you are part of the problem”

ACT CONSCIENCIOUSLY

Calculation of greenhouse gases for compensation:

Car manufacture

Fleet petrol consumption

Energy / electricity use (office)

Paper usage (office)

Water usage (office)

Use of plastics (office)

2010 2011 2012 2013 2014

8,77 tC02 53 tC02 86 tC02 331 tC02 903 tC02

HOW?

Donation proportional to total yearly CO2 emissions

C02 COMPENSATION

WITH

Inés de Saralegui receives the Green Mobility Prize

Town Hall of Madrid, 2010

Collaboration 2014: reforestation programme in Limay, Nicaragua.

Plan endorsed by VIVO PLAN (Auditor) and the NGO Taking Root,

endorsed by the UN

A PARADIGM SHIFTLESS COSTS-CARS-EMISSIONS

Car Sharing is breaking the rules (disrupting)

traditional rent-a-car y and car sales business models

Source: Oliver Wyman study on urban mobility (2012)