Scope of Digital Marketingfor

Auto Mobile DealersBy SeaMedia, Calicut

Old Marketing Methods Digital Marketing The

Scope Digital Marketing the

Rise Digital Marketing – Types

THE SECTIONS

Email Marketing

Social Media Marketing

Search Engine Optimization:

Blog Marketing

Mobile Optimized Website

Website Ads

Ads Locally at searches

Car forum websites and auto expo websites

Online auto magazines

Content sites related to automobiles

TV, Newspaper ads Magazines Billboards Exhibitionsetc

Old Marketing Methods

Emergence of Internet – Fast communications Instant Messaging Easy display – Easy reach to millions More effective tools to analyze business Quick Implementation

Digital Marketing The Scope

Digital Marketing Rise

Duration Money Invested

Last Year $ 3.82 billion

Next Year $ 4.3 billion

By 2015 $ 5.80 billion

1. Email Marketing2. Website Ads3. Social Media Promotions4. Local Listings5. SEO6. Blog Marketing7. Mobile Optimized etc

Digital Marketing – Types

Collect the email database - potential customers

Needs graphics to display the discounts Same design must be used at your website Can Use Email marketing tools Gathering answers from the customers for

the questions – improves firm

1. Email Marketing

2. Advertisements

To Public websites, having potential customers

Giving link at the ads to our home page Highlight discounts to attract Make the same design appear at webpage Highlight Group-buy discounts if possible

a) Content sites related to automobiles:b) Online auto magazines:c) Car forum websites and auto expo

websites:d) Social networking sites:e) 30, 60-second ad On YouTubeetc

2. Ads – the different types

1 Ads Locally – Search Engine Results 2 Content sites related to Automobiles 3 Online auto Magazines 4 Car forum Websites and Auto expo

websites 5 While watching video - YouTube

Advertisements - Types

Users search via search engines Examines location also So give ads to get local customers that can

reach showroom Eg : Next Slide

Give Ads – 1- Locally – Search Engine Results

read and followed by people interested in knowing the latest auto mobile

updates + people who desire to buy a vehicle high chance of getting a click from the

people

Give Ads - 2 - Content sites related to Automobiles

very high traffic from the cars and bike lovers.

Contains articles from the experts includes the comparisons of vehicle Performance and tests

Such audience can be attracted via Ads

Give Ads - 3 - Online auto Magazines

thousands of unique visitors daily engage themselves in the discussions reviews and comments

giving ads - surely increase your visitors

Give Ads - 4 - Car forum websites and auto expo websites

People get more information, watching videos

See videos of New vehicles - launching event YouTube – most used video website.

Give Ads - 5 - While watching video

Displaying Ads in Home Page Displaying Ads in Search Results Displaying Ads in Right top while watching

video Displaying Ads as 30, 60 second

YouTube Ads - Types

a d s

Can Promote the images and videos Charts and Reports Showroom price lists, offers, seasonal

discount Proper call to actions

Chance to get sharing to social media sites

Blog Marketing

very inexpensive method It’s the favorite method of getting updates build brand awareness REGULAR UPDATES Facebook Page, Twitter Profiles, Google+

Page etc Social Media Analyzing tools availableEg: NorthSocial, SproutSocial

Social Media Marketing

percentage rise - auto mobile search queries from mobile

Mobile Optimized Website

Year Percentage

2010 17 %

2011 24 %

2012 31 %

Search engine prefers Shows all information – no information are

missed Normal Site - horizontal scrolling – fails to

show important data dominant over your competitors better user experience makes a customer to

come back For the mobiles that do not support java

scripts

Why to Create separate Mobile website?

Submit at major local directories Build customer reviews, ratings Uploads photos and videos Submit at popular maps, place services

Local Listings

People uses the search engine to get results 87% of the clicks of the online queries goes Organic Search engines updates search algorithm, so do

SEO keyword research giving keywords in the website content, titles, meta

keywords, meta descriptions, headings, URL fresh contents, company promotions via blogging Analyzing the competitor strategies

Search Engine Optimization

SeaMediaPh: +91 495 4014118

hello@seamedia.in

Digital Marketing Service