“Second a Day” Campaign filmBy Haseeb Patel

Mise-En Scene• The Mise-En Scene which is used inside this campaigning film is things like birthday cakes and candles. These are used very wisely as at the

start of the campaigning film, It shows her celebrating her birthday. Also at the end of the film, it shows the same situation of her with her birthday cake with the candles. The point of this is to be aware of surroundings as it showed the same situation from the start of the campaign to the end.

• Also during the middle part of the campaign, It showed the news on the television of how Syria was going to be bombed and it showed the change of mood inside the campaign from happy to sad. This was a change around of the campaign and that things were not going to go her way sadly. The Mise-En Scene is used very wisely here as it gives us a direct message.

• Also at the start of the campaign, it shows that she is also clean and innocent. This shows that it is a great atmosphere for her to be in at that point of time. She's wearing a white dress to imply that it’s a special day for her to celebrate and get presents but instead she decides to get hurt and go to hospital.

Mise-En SceneHere are the list of things which involves the denotations and the connotations of ‘Mise-En Scene’

  DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)

MISE-EN SCENE Birthday cake (at the start of the video with her and her family.

Bright white dress (during the time her birthday was being celebrated)

News (Middle of the campaign film where the conflict begins)

Radio (this part happened a few moments lauer after the news telegraph.)

From eating a chocolate biscuit to eating a rotten apple.

Starting from a happy mood to an upsetting mood.

As the video moves on, less people are with her then she ends up alone.

This represent a happy mood at the very beginning part of the campaign.

Shows the positivity of the scenario hence why the dress is white.

The news represented that she was not aware of her surroundings as it has her birthday and she was meant to think about negativity.

The radio is used to give the little girl some help and to also remind her the second time that she is in danger.

The different assets of food shown from the start of the film to the end of the film represents how much she appreciated for what she had before her life had taken over her.

The different mood swings show how quick someone's life can be turned around if we are not careful of our surroundings.

The fact that she is alone shows that not everyone will be with you if there is hard times.

Camera• The view of camera skills were very different in this piece of filming for example, the use of the tripod filming shows that are in a safe zone

as no one is holding it and to also show that it’s a calm and safe atmosphere to be in. However as you go further into the short campaigning programme, you will see that the camera has been hand held as it is a conflict situation. They are in danger and it feels like the camera is in need of being protected.

• Throughout the whole campaigning film, the camera angle of the girl was always a close up as she was the main character and it was describing her story. This implies that she is in need of help as her life has turned from good to bad.

• Also the focus of the camera also shows the same situation that her life is very important from going from her birthday party the most important day of her life to her nearly losing her life in hospital. It also the camera quality decreases every time each clip/scene moves on.

CameraHere are the list of things which involves the denotations and the connotations of the ‘camera’

DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)

CAMERA DEPTH OF FIELD – (THIS IS A LONG SHOT VIEW OF WHAT'S BEHIND HER)

SHALLOW FOCUS - (THROUGHOUT THE SHORT FILM THE CAMERA WAS ALWAYS FACED TO THE LITTLE GIRL.)

CLOSE UP CAMERA SHOTS - (THIS IS A DIRECT VIEW OF HER FACE FROM THE CAMERA)

HAND HELD CAMERA  - (THIS IS A CAMERA VIEW OF THE USER HOLDING THE CAMERA.

TRI-POD CAMERA - (THIS IS WHERE THE CAMERA IS STOOD BY A TALL STAND.)

The depth of field gives us a message that we should always look what's going around us. Through news, radio or naturally a eye view.

The shallow focus shows that she is the main person inside this short film as the camera is always shown beside her.

The close up camera shots show us that she is the most important person inside the short film as it was her birthday and within a day. Her day went from good to bad.

The use of the hand held camera is to show that the situation is bad with the use of gunshots as well as explosions. It also represents the viewers experience of what it would feel like to be in that situation.

The use of the tripod view is to try to attempt to keep the camera still in a tight situation. However the tri-pod was used at the start of the film mostly as it shows a positive message.

Sound• The sound is the most part of us developing and understanding the campaign thoroughly. For example mid-through the campaign film,

there were different news conferences heard from the background. To say that everyone’s life is in danger. It also shows us how she is unaware of what is going on around her.

• Sound is also important with the music as it shows a happy bright mood at the beginning of the campaigning film. It shows how everyone are together. The middle part is when some family members are lost which shows tension and dramatic music. Until the end it has a dead silent scene as it shows a sad scene of how she is close to losing her life.

• The sound is there to make the viewers emotional and allow them to help the Syrian children by donating. Without the sound the campaign would be incomplete.

SoundHere are the list of things which involves the denotations and the connotations of the ‘Sound.’

DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)

SOUND VOICE OF NEWS (THIS APPEARED IN THE MIDDLE OF THE CAMPAIGN.)

RADIOS (THIS IS A WAY OF LISTENING TO WHAT GOING AROUND US.)

AEROPLANES (THIS IS WHEN EVERYTHING DECIDES TO TURN BAD.)

SIRENS (THIS IS THE BIT WHERE THE AMBULANCE HAVE ARRIVED.)

MUSIC (THIS SHOWS THE DIFFERENT TYPES OF EMOTIONS.)

• The voice of the news shows us that something bad is appearing to happen. Also at this point, the girl is uncertain of what is going on around.

• The radio is a great way of delivering information about the surrounding of the people. In case the girl didn’t get the information the first time, the radio was a second way of gathering information to the girl.

• The use of the aeroplanes show that there are people coming round to try to hurt the people in the area. Which then shows that she realised what has happened.

• The sirens show us how many people were injured and that the ambulance and the police were helpless as lives were taken away.

• The music is the key factor to change the feeling of the viewer. For example the music could persuade the viewer and could perhaps change their opinion.

Editing• The editing is also a major key inside the campaigning film as it shows different clips of how her day went. It shows a 3 second clip at the

start of the film, after that the clips decided to go drastically every second to show that the girl was too quick in need of help. Without editing this major piece of filming would be incomplete.

• Another major key of editing any piece of film is that it controls all four factors of creating a video. These four factors involve the camera, sound, Mise-en scene and the editing itself.

• Lastly at the end of the film, It had a small message which was edited. It said that ‘If its not happening here, it doesn’t mean its not happening anywhere else.’ What this is implying is that we as viewers should look and take care of the surrounding elsewhere as they are in need of our help.

EditingHere are the list of things which involves the denotations and the connotations of ‘Editing.’

DENOTATION (WHAT WE SEE/HEAR.) CONNOTATION (MEANING)

EDITING CUTTING RATE – VERY FAST EVERY SECOND. JUMP CUTS – DIFFERENT SCENES

• The cutting rate is shown to be fast every second as the situation gets deeper and deeper every time. This gives a clear message that she is in need of help.

• The jump cuts is used in a way to show how the different scenes have changed from one place to the other.