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Automotive sales management system
http://promo.tradeins.ru
Project was highly appreciated in 2013 by expertsProject was highly appreciated in 2013 by experts
Key problem
Target market situation
Since 2011 dealership Since 2011 dealership share in used cars sales share in used cars sales
grew almost by grew almost by
1,5 TIMES 1,5 TIMES
Dealership sales Other’s share
Target market situation
Average surplus Average surplus of used cars sales of used cars sales by 1 dealerby 1 dealer
Key problem
Sales departments don't possess minimum necessary software infrastructure
Sales departments don't possess minimum necessary software infrastructure
Lack of process’s automation becomes the key factor interfering further growth of sales
Lack of process’s automation becomes the key factor interfering further growth of sales
Internet – decision driver
Internet Recomendations Newspapers E-mail OOH TVads Print Radio
New cars shoppers
Used cars shoppers
Information sources (used cars)
Time spent for search
Automotive websites Dealership websites
Manufacture website Search engines
Form of providing information
Information on availability of automobiles in stock often has not informative and not
user-friendly format
Download links with not informative prices (.xls,.pdf) instead of web-
window with cars in stock
Classical scheme of information processing in sales departments
Sales person
Internal IT-subsystems : ERP-
и CRM-systems
Reports for suppliers, finance department, accounts department...
Clients
Marketing specialist
Dealership group
web-site
Dealership websiteManufacturer’s system:
dsms.toyota.ru,
caroperator.ru
Automotive portals
agregators : auto.ru,
avito.ru,
drom.ru, auto.dmir.ru ...
Price-lists:- for merchandising- for clients
Stock base
Client base
Market capacity
Market capacity
More than More than 50005000
clientsclients
• authorized dealerships;• large and average automotive markets.
• authorized dealerships;• large and average automotive markets.
Market features
has no internet show-window with cars in stock
has no internet show-window with cars in stock
has no software for internal management
has no software for internal management
do not automate process of publication of cars in stock in Internet
do not automate process of publication of cars in stock in Internet
Product
Competitors
Internet salesinventoryInternet salesinventory
Product description
Automated workplace for sales managerAutomated workplace for sales manager
Highly - conversion web show-window of used cars in stock
Highly - conversion web show-window of used cars in stock
Internet salesinventoryInternet salesinventory
Report modulesReport modules
What exactly is done by Tradeins?
Sales person
Internal IT-subsystems :
ERP- и CRM-systems
Reports for suppliers, finance department,
accounts department...
Clients
Dealership
websites
Automotive portals
agregators: auto.ru,
avito.ru,
drom.ru, auto.dmir.ru ...
Price-lists:- for merchandising- for clients
Manufacturer’s system:
dsms.toyota.ru,
caroperator.ru
ARPU
Monthly payments for subscriber services and technical support
Monthly payments for subscriber services and technical support
Differentiated install paymentDifferentiated install payment
Commission assignments from aggregator-portals
Commission assignments from aggregator-portals
Partner agregator-portals >80
Efficiency
Average client
Sales
persons
Monthly sales
volume
Stock turnover
Reduces losses of time of the productive personnelby 47 working hours a monthReduces losses of time of the productive personnelby 47 working hours a month
Platform efficiency
Minimum 1 day increase of turnover reduce costs on
stock servicing
Minimum 1 day increase of turnover reduce costs on
stock servicing
Platform efficiency
Platform efficiency
Average sales volume growth ~10%Return of investments in platform is made
by margin on selling 2 stock units
Average sales volume growth ~10%Return of investments in platform is made
by margin on selling 2 stock units
Platform efficiency
Plans
Current situation and aims
Current situation and aims
Next 5 years aimsNext 5 years aims
Current situation and aims
Development plan
Development of product sales powerDevelopment of product sales power
Marketing promotion via specialized automotive channelsMarketing promotion via specialized automotive channels
Necessary investments
20 mln RUR
Development of product functionalityDevelopment of product functionality
Dream Team
Aleksandr Usoltsev
CEO, Sales director
Konstantin Chekushkin
Programmer
Artem Alferev
CTO, project manager
Denis Mostokalov
Project manager
Lubov Churina
Sales manager
Aleksandr Usoltsev – CEO, Sales directortel: +7 (343) 236-63-64 (add. 302), +7 (912) [email protected]
Promo-website: http://promo.tradeins.ru
