DRIVING ONLINE INFLUENCE & PREFERENCE

USED CARU

CIN

FO14

MULTIPLE CUSTOM PHOTOS VS. NO PHOTO1

NO PHOTOVS. 308%=

STOCK PHOTO VS. NO PHOTO1

NO PHOTOVS. =

SINGLE CUSTOM PHOTO VS. STOCK PHOTO1

VS. 99%=

MULTIPLE CUSTOM PHOTOS VS. STOCK PHOTO1

VS. = 336%

* VDP = Vehicle Details PageSource: 1AutoTrader.com Core Site Data Q4, 2013 defined by monthly site activity & inventory data for listings with 1 or more VDPs Source: 2Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013

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MULTIPLE CUSTOM PHOTOS VS. SINGLE CUSTOM PHOTO1

VS. 119%=

PRICE VS. NO PRICE1

PRICE NO PRICE

VS.

more VDPs* per listing

39%=

more VDPs per listing

more VDPs per listing

more VDPs per listing

more VDPs per listing

fewer VDPs per listing

(6%)

VIDEO DRIVES SHOPPERS TO SEARCH INVENTORY2

37%37% of shoppers searched dealer inventory after

watching an online video

== 49%49% of shoppers visited a dealership after watching

an online video

VIDEO DRIVES SHOPPERS TO SEARCH INVENTORY2