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What Is VIP Technologies How It Works Big Benefits Results & Recommendations
What is VIP Technologies?
Concierge marketing service operated by Automotive Retail Subject matter experts.
Providing best in class dealer to consumer marketing strategies.
Specializing in…
Traffic Engagement Conversion
Most importantly when we are done we help dealers
Synchronize email and online marketing Optimize & Increase marketing reach Save money
How It Works
VIPs Partner Program --- need to elaborate
Consulting Service
Best Practice Training & Coaching
Performance Reviews
ROI Reviews
SynchronizeOptimize
Convert thru..
Inbound calls Chat Text / SMS Publishing
Drive thru…
Pay Per Click Search Engine Optimization Inventory Posting Campaign Management Conquest & Owner Base Marketing Targeting Active & Inactive Customers
Engage thru.. Publishing to your web site, specifically your home page, svp and vdp Increase form submissions Inventory Postings Similar like vehicle matching
VIP’s Strategic Evaluation
This Process Focuses On
Driving Traffic
…
E-Blasts CampaignsDirect Mail Pay Per Click
Search Engine OptimizationSocial Media
Engaging Traffic
Posting To Craigslist
Publishing “ Onsite- Improve onsite consumer experience”
Smart vs Passive Chat Tools
Behavior Scoring - Key to all onsite Engagement
Converting Traffic
Inbound Call Campaigns & Overflow
Publishing
Text & SMS
Chat
Behavior Scoring
VIPs Steps To Successful E-Blasts
VIPs Road Map
• E-blasts & Why• Conquest Planning & Execution • Owner base Management &
Retention• The Science Behind Cross Sell
Marketing• VIPs Campaign Management Planner
Why eBlast?
89% - population that is a daily email user 157 - number of times per day the average consumer checks laptop
or mobile device Increase email conversion and increase on site engagement and
conversion Longer shelf life More cost effective Measureable & Performance driven Click to Engage Action
Source: www.quora.com, www.dailymail.co www.incapsula.com
E-Blast | Getting It Right!
Double opt in email address Verified at two touch points on the internet Were is email appending Where do the address come from Opt In Self Reporting
24/7 Engagement & Conversion (optional) Integrates email chat and publishing Guarantees campaign synchronization Includes 24/7 inbound call support Appointment setting
Targeting & List Criteria Auto Intenders Soft Pull Credit Age Ethnicity Vehicle Type
Geo Targeted Around your store Your competition List Suppression Zip Code Selection Cross Sell Reports Cross Market share Insights
Science Behind E-BlastPolk Market Intelligence
27 1/10/2016 A JILANI 67A BAY AVE RONKONKOMA NY 11779 16 TOYO CAMR 4T1BF1FK2GU557612 NEW P 60 631-648-4300 [email protected] 138282 2/9/2016 AMADO,ALEXANDER
nysrto.w.0633 Eblast 12.24.15 SUSAN SCHEEDER 67A BAY AVE RONKONKOMA NY 11779 5312 128034369
28 1/18/2016 LOUIS STUART-HOUSTON 8 S WILLIAM ST EAST PATCHOGUENY 11772-5916 16 TOYO CAMR 4T1BF1FK9GU174072 NEW L 60 631-654-5749 [email protected] 138651 2/17/2016 BOTHMANN,ROBERT
nysrto.w.0633 Eblast 12.24.15 STUART HOUSTON 8 S WILLIAM ST PATCHOGUE NY 11772 5916 9120656463
29 1/13/2016 JANELLE SHEA 88 PARKSIDE ST HOLBROOK NY 11741 16 TOYO HIGHLN 5TDJKRFHXGS236551 NEW L 60 631-419-6183 [email protected] 138428 2/12/2016 LAMAR,RICHARD
nysrto.w.0633 Eblast 12.24.15 EMILIA VITAGLIANO 88 PARKSIDE ST HOLBROOK NY 11741 4712 9068699262
Google Analytics
Eblast listing Source & Data
E - Blast Performance
Open Rate
Unique in Market Opens
CRM Insights Launch- 100,000 Click Through Count- 1,116 Lead Count- 83 Sold Units- 37
E-Blast Case Study
CRM Insights Launch- 50,000 Click Through Count- 537 Lead Count- 51 Sold Units- 19
Google Analytics Tracking
E-Blast Case Study
Google Analytics Tracking
CRM Insights Launch- 100,000 Click Through Count- 1,140 Lead Count- 92 Sold Units- 24
VIPs Steps To Direct Mail Success
VIPs List ManagementList Management
Data Sources includes.. Acxiom Polk Media One Equifax Experian
Data & Beyond.. Insurance Providers Aftermarket Service Providers
such as.. Sears Goodyear Tires Plus Pep Boys
Listing Best Practice
Conquest Includes brand conquesting
programs
Owner Base None Purchase Active Service
Customers Targets Last 2 year Active & Inactive
Data Pulls 5 Year History
Post sale from your DMS
Database Analysis
Polk Market Intelligence
Customer Database Analysis
Knowing where to spend your money
28% Client Data• ADP- Reynolds
22% Service Data Service Not Purchased
25% Same Brand• Esurance, Pep Boys, State
Farm, Avis, Century 21, Sears, General Fine Stone, State Opt In
25% Like Brand Conquest
VIPs Campaign Management
Campaign Management CriteriaPrint Direct Mail List Management Custom Creative Fulfillment & Postage Email Opt Ins Email appending GEO Targeted in market consumers Competitive Positioning & Conquesting Auto Intenders Soft Credit Pull Demographic Modeling
Ethnicity Age Vehicle type
Owner Base Marketing Active and Inactive customers ( days old***)Retention & ReactivationEnd Of Term Finance Off Lease & In EquityTrade EventsAgeing Inventories Clearance & Demo Sales ,etc
28% Client Data• ADP- Reynolds
22% Service Data Service Not Purchased
25% Same Brand• Esurance, Pep Boys, State Farm,
Avis, Century 21, Sears, General Fine Stone, State Opt In
25% Like Brand Conquest
Dealer Case Study
CRM Insights Mailed- 10,000 Phone Calls- 86 Appointments- 48 Sold Conquest Data- 17 Sold Client Data- 6 Total Sold- 23
GM Letter- Need your Car
Dealer Case Study
CRM Insights Mailed- 8,868 Phone Calls- 112 Appointments- 63 Sold Conquest Data-15 Sold Client Data- 16 Total Sold- 31
Crayon Mailer
Dealer Case Study
CRM Insights Mailed- 5,500 Phone Calls- 89 Appointments- 61 Sold Conquest Data- 16 Sold Client Data- 8 Total Sold- 24
Both Cars Drive Way
