?WHO IS MY TARGET AUDIENCEPEOPLE ARE STRANGE

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THE DOORS, FILLMORE EAST 1968

When describing my target audience for my music video I will need to consider the different aspects of an audience, such as age, gender, hobbies etc. The track I am using for my music video was released in the late 60s, there for my video is most likely to appeal to ages 35+ skewed towards men. My target audience will be interested in Jim Morrison and have an emotional connection to the Doors. The Doors were known for their amazing guitar solos and instrumentals, my target audience will most likely be into guitars and musical instruments, possessing a passion for rock music. After Jim Morrison’s (front man of the Doors), career as a performer, he retired and continued to write poetry and other literature texts. I feel that my target audience is very well educated and familiar with famous poetry and literature texts. The Doors lyrics to most of their songs present a poetic flair and deeper meanings that people who are well educated enough will understand. They may surround themselves in their free time with poetry and literature, suggesting that they may be in a high paid occupation such as a professor or printing. Other occupations may include music teachers or musicians.

HERBERT BLUMER THEORIES REGARDING AUDIENCEHerbert Blumer described ‘mass audience’ in 1950The mass is very loosely organised and is not able to act with the unity of a crowd. In the second world war, Hitler in Germany attempted to used media as propaganda of promoting social Darwinism to mass audiences.Depending on the situation of an audience they ma find it hard to access media forms. A lower and poorer audience may not possess the technology to watch latest music videos. Or the situation and attitude of a n audience, a young teenage girl will not read the newspaper to find out what is going on with in celebrity culture. I will be carrying out a questionnaire to find out how my audience will access music videos to gain information. But first I am going to analyse who my target audience is.

My target audience will also be into other bands that were contemporary during the time of the Doors, including Pink Floyd, The Who, Fleetwood Mac and the Kinks. This suggests that my target audience will have a passion for 70s music and may listen to one type of genre. My music video will present nostalgic feeling towards my audience. Interests that my target audience may posses including films and television shows will be targeted at the older generation. They will most likely watch films from the 70s and 80s my target audience are well educated they will also be interested in literature and classic poetry. Writers from history such as Oscar Wilde and Edward Thomas may be popular with my target audience.

MEDIA GROUPING

OCCUPATIONS AND HOBBIES After Jim Morrison’s (front man of the Doors), career as a performer, he retired and continued to write poetry and other literature texts. There for my target audience may be well educated and into poetry and poets. There for my audience will find them selves in well paid occupations and/or education such as Economics, Accountancies, Law etc. In there spare time they will be interested in listening to 70s music and guitars, as the Doors tracks included insane guitar solos and were famous because of them.

MY VIDEO IDEAThe Doors were known for being controversial on and off stage. My video involves controversial subjects to fit with the theme and culture of both the song and the band. There for my audience will understand the meaning of the video, and will be able to discover the irony and hidden messages/meanings of my music video, as it is based on a social realism subject, which is current in society today. The older generation will also be able to understand and respect the idea of my music video, applying a mature approach to the concept and idea of the video.

APPLYING DYER’S THEORY TO MY AUDIENCE AND VIDEO Richard Dyer states that people will respond to a message if it offers them compensation for their inadequacies in their won lives. As my music video includes isolated characters and people who are rejected from society, some of my target audience could have the inadequacy of feeling isolated and turn to music as a way of ‘comforting’ themselves. Knowing that to be strange is not a bad thing and should be excepted in society. By using this idea for my music video the audience may connect more and enjoy watching the music video. My target audience may connect with my music video as a sense of nostalgia. An example of a media source which promotes nostalgia as a response is the film Spike Island. Spike Island is about teens in the 90’s who are fans of the Stone Roses. The film presents a nostalgic atmosphere, which will appeal to older generations who may feel connected emotionally. This is Dyer’s Utopian Solutions theory.

MOOD BOARD

YOUNGER GENERATIONS?However it is plausible that many of the younger generations are fans of the Doors, and still listen to their music. The Doors were a controversial band, who were very experimental with drug use and alcohol use. It can be argued that teens and younger generations in their 20s will listen to the Doors, to portray an individual/retro image.

Present day artists almost mimic Jim Morrison, for his style and characteristic. Younger generations may like present day artists like Alex Turner, Hozier, and Pete Doherty, who have most certainly taken inspiration from Jim Morrison himself. There for as the younger generation may be interested in these type of front men they may research into pass front men and discover Jim Morrison.

It is also apparent that the retro style and vintage culture is becoming increasingly popular with in todays culture. Younger generations still buy Vinyl records and listen to past artists like Joy Division and the Doors. Retail stores like Topshop and H&M sell band t-shirts to younger generations there for this suggests that the younger generation. My artist and video will attract the younger generations who have a passion for 70s music. Due to the poetic flair that the Doors portray in their songs, my target audience may be interested in poetry, literature and social realism subjects.

MODERN DAY INSPIRATION

ALEX TURNER, ARTIC MONKEYS HOZIER

PETE DOHERTY, THE LIBERTINES

ANTHONY KIEDIS, RED HOT CHILLI PEPPERS

CALAB FOLLOWILL, KINGS OF LEON

PAUL SMITH, MAXIMO PARK

YOUNGER GENERATION?

Poetry & Literature

VINTAGE STORES

RECORD STORES CLOTHING