Your Road to the Sale is Broken
CSI: DealershipJoe Webb and Shaun RainesSearching for Cluesto
Identify the Killersof Your Sales and Reputation
Twitter: #DD21 #stockphotoDigital Dealer 21: Presentation
Your Dealership is Not a Stock Photo#DD21
Tell me about Joe Webb and Kate FrostDealerKnows and Kate Frost
IncTwitter:@katefrostinc @zonewebb
Whats your angle?Not a Stock Photo: Audience#DD21
People dont buy products online,
they buy pictures of products online.
~ Ryan Deiss
Not a Stock Photo: Consumer Journey
Is it a journey, an adventure, a love story, or a shitshow?
What to look for.Not a Stock Photo: MediaThe Media#DD21
What to look for.Not a Stock Photo: Media
Most common words on social by women.Not a Stock Photo: Facebook
StudyWonderfulHappyBirthdayDaughterWomen responded positively to
words that described positive emotionssuch as Love, sooo sooooo,
andridiculously. Womens posts tend to reflect onpsychological and
social processes.
BabyExcitedThankfulLove
Most common words on social by men.Not a Stock Photo: Facebook
StudyFreedomLibertyWinLoseMen more frequently discussed
topicsinvolving politics, sports, competition,and activities. Mens
posts tend to reflect onobjects and impersonal
topics.BattleEnemyThankful
What to look for.Not a Stock Photo: MediumThe Mediums#DD21
Text, email, video, pictures, animated gifs,
Brand loyalty of social media.Not a Stock Photo: Digital
Assets
200% higher engagement on tweetswith image links21% more likely
to respond toquestions than any other tweet90% of all engagement
comes fromlink clicks
Text, email, video, pictures, animated gifs,
What to look for.Not a Stock Photo: Digital Assets
Text, email, video, pictures, animated gifs,
What do voyeurs want to see on...Not a Stock Photo: Digital
Assets
Text, email, video, pictures, animated gifs,
What do voyeurs want to see on...Not a Stock Photo: Digital
Assets
Text, email, video, pictures, animated gifs,
New and improved.Not a Stock Photo: Digital Assets
Text, email, video, pictures, animated gifs,
Here you go.Not a Stock Photo: Digital Assets
Text, email, video, pictures, animated gifs,
What to look for.Not a Stock Photo: ToolsThe Tools#DD21
Text, email, video, pictures, animated gifs,
Think lighting.Not a Stock Photo: Tools
Apps we love.Not a Stock Photo: Apps
#NoFilterNot a Stock Photo: Must Be Stopped
Text, email, video, pictures, animated gifs,
Getting real.Not a Stock Photo: Life, not Lifelike People
Product Showroom Brand
What to look for.Not a Stock Photo: StoriesPeople#DD21
Dont overpromise and under deliver.Not a Stock Photo: The
Why
Text, email, video, pictures, animated gifs,
Lets play a game.Not a Stock Photo: Dating for Dummies
Dealership Websiteor
People-based marketingNot a Stock Photo: People
Lets play another game.Not a Stock Photo: Who would I buy
from?
Not a Stock Photo: StoriesProduct#DD21
Investing in skills.Not a Stock Photo: Stories
Promoting the product.Not a Stock Photo: Product
Truer wordsNot a Stock Photo: Product
Promoting the product.Not a Stock Photo: Product
Promoting the product.Not a Stock Photo: Filler
Your environment requirement.Not a Stock Photo:
StoriesShowroom#DD21
Not a Stock Photo: Sameness We are a differentiation nation.
Talk evergreen content.
Where did you get that dress?Not a Stock Photo: Exterior
Its whats on the inside that counts.Not a Stock Photo:
Interior
Lipstick on a pig is better than a pale pig.Not a Stock Photo:
Interior
Visualizing the appointment.Not a Stock Photo: Showroom
Family photos.Not a Stock Photo: Showroom
Meet them with a smile every time.Not a Stock Photo:
Showroom
How do you visualize your brand?Not a Stock Photo:
StoriesBrand#DD21
Not a Stock Photo: Stories
Your people are your brand.
Not a Stock Photo: StoriesThe best way to tell stories in this
world, where so much information is coming at us, actually is
video.
~ Nicola Mendelsohn, Facebook VP of Operations in Europe, Middle
East, and Africa
She said in as soon as 5 years time, FB will be almost entirely
devoid of text, will be all mobile, and almost entirely video and
moving images.
Not a Stock Photo: StoriesCelebrate your people.
Not a Stock Photo: StoriesConstantly share who you are.
Not a Stock Photo: StoriesMy own legacy.
Sharing results.Not a Stock Photo:
StoriesSuccessStories#DD21
Not a Stock Photo: Personal Videos Getting to know you.
Not a Stock Photo: MessagingGetting to know you.
Not a Stock Photo: Messaging
Not a Stock Photo: MessagingWhy buy from me?
Lets get it right.Not a Stock Photo: StoriesIf Stock Photos of
Buying a CarWere Real#DD21
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Not a Stock Photo: FinKate and Joe.
Thanks.
Kate [email protected]:
/kate.r.frosttwitter: @katefrost_inc
Kate Frost IncJoe
[email protected]:
/dealerknowstwitter: @zonewebb
DealerKnows ConsultingNot a Stock Photo: Fin
CONTACT INFO
