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고급제품 홍보방식 비교
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Rarely Acting to the Best,Routine and Tedious Practices of
Advertisement/PR in Korea
Event UnveilingAll-New Jaguar XJon 10th May,in Seoul
Source: http://mrahn.kr/235Wine Ambassador Hugo Ahn’s the Global Leadership Academy, Seoul
[email protected] 017-748-1132
Case study on Jaguar Korea’s
3.
“Every wise woman buildeth her house: but the foolish plucketh it down with her hands.”
Proverbs 14:1
A photo ofthe unveiling event of
new flag-ship car…
Could you see the problems?
Some probabilities to cause serious damages against
the image of Jaguar brandsin Korean market…
A sort of CF/Broadcast accidents?
Please refer to the event photo analysis as below!
Before going to the analysis,please give your eyes to the benchmarking-purposed photo
presented below.You may easily notice it when going through the main road of South
Seoul.
Samsung Fashion – Cheil Industries Inc.
Men Cloths‘Galaxy’
Model:PeirceBrosnan
http://www.galaxy.co.kr/kor/index.jsp
Now, Wine Ambassador’s Alternative Ideas!
Amateurish costume arrangements by a lazy but brave man model may heavily damage the
image of prime carsGlobal Advertisement Staff deep sighs...
At the unveiling event of ‘All-New Jaguar XJ' in SeoulInterior inspired by luxurious yachts and finest librariesPriced around 200 million Korean Won
Wine Ambassador’s alternative ideas:Why didn't you drop at a Galaxy clothing store!
would cause Coventry Headquarters'
You should have simply picked up this brochure for a benchmarking purpose…
The other ‘conventional’ benchmarking photo sourced from Mother company! Please compare with those of Jaguar Korea's and Wine Ambassador's and check whether Wine Ambassador's suggestions are appropriate and positioned on the same context with the Headquarters' or not!
Oh, no! It shouldn’t be… should it? Tags: Doubts on color blindness, deficiency or developmental
disabilities
concerning the woman model, she causes a feeling that she is not a Jaguar owner nor of his family members and is suspected as a non-regular guest
rider.
In addition,
Another Problems… Added
Isn't it alright?None of Field Manual
nor Checklists prepared?
Amateurish costume arrangements by a lazy but brave man model may heavily damage the image of
prime carswould cause Coventry Headquarters‘ Global Advertisement Staff deep sighs...
At the unveiling event of ‘All-New Jaguar XJ' in Seoul
Interior inspired by luxurious yachts and finest libraries
Priced around 200 million Korean Won
Tags: Doubts on senile deficiency, none of dress rehearsal, video tests
So, the Analysis… Modified as
Amateurish costume arrangements by a lazy but brave man model may heavily damage the
image of prime carsGlobal Advertisement Staff deep sighs...
At the unveiling event of ‘All-New Jaguar XJ' in SeoulInterior inspired by luxurious yachts and finest librariesPriced around 200 million Korean Won
Wine Ambassador’s alternative ideas:Why didn't you drop at a Galaxy clothing store!
would cause Coventry Headquarters'
Isn't it alright?None of Field Manualnor Checklists
prepared?
If you like to see the other analyses on ‘Rarely Acting to the Best,Routine and Tedious Practices of Advertisement/PR in Korea,’
Please refer to
Wine Ambassador Hugo Ahn’s the Global Leadership Academy
http://mrahn.krSeoul
http://mrahn.kr/232
Welcoming counter-comments at [email protected]
017-748-1132