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24.02.2017 Что актуально на рынке ИТ для казахстанского ритела? 2017 Калмыков Андре Сергеевич, Управляющи компание Trade Help, Бизнес-консультант по торговле, торговы доктор

Что актуально на рынке ИТ для казахстанского ритейла? 2017

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    http://www.google.pl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=NKRzTXam4DbQeM&tbnid=pdCPI5K8ySlwZM:&ved=0CAUQjRw&url=http://vk.com/promoactperm&ei=y6VFU8WhLOWN4gSms4CoAg&bvm=bv.64507335,d.bGE&psig=AFQjCNFimv_RBOj0Yxar0cxSrd3ryUESsA&ust=1397159681994061Chart1

    14.4795958256

    20.4774537693

    26.3011109607

    16.1269198026

    12.874242163

    , %

    * , %

    -

    1

    Sheet1

    Modern Trade Share

    6014

    7820

    7826-

    6716 1

    5613

    (Russia total)60

    Moscow77.7

    St.Petersburg78.4

    > 1 mln67

    Other55.5561721911

    Chart1

    9.2954082489

    12.1992111206

    14.4795958256

    Repeat shoppers' loyalty to the store on the Food level

    Sheet1

    Repeat shoppers' loyalty to the store on the Food level

    20127.0

    20137.9

    20149.3

    201512.2

    MAT '1614.5

  • www.trade-help.com

    , .

    : , , *

    +8,4

    +7,0

    +6,8

    +6,9

    +11,0

    +9,3

    +5,7

    +6,5

    +3,8

    +6,0

    +8,7

    +7,5

    +5,8

    +7,4

    +7,3

    +12,6

    +8,2

    +9,0

    +3,0

    * /, %MAT 16

    , .. MAT 16 MAT 15

    +9,5

    * /, %MAT 16

    , .. MAT 16 MAT 15

    Chart1

    39.8109817505

    35.8678436279

    33.805557251

    28.268951416

    27.9045734406

    27.2425746918

    27.2284545898

    25.5079479218

    25.0906257629

    25.0445575714

    1

    1

    1

    40

    36

    c 34

    28

    28

    27

    27

    26

    25

    25

    Chart1

    38.8266944885

    35.0005912781

    34.4122085571

    33.3683509827

    31.4344615936

    30.9461212158

    30.9360389709

    30.8063755035

    29.6195926666

    28.8604030609

    1

    1

    1

    39

    35

    34

    33

    31

    31

    31

    31

    30

    29

  • www.trade-help.com

  • www.trade-help.com

    * %

    () 4,7% . .

    : , , FAST TRACK, * FMCG .

    , MAT 16

    Chart1

    3.8794317245

    4.4648571014

    4.6689901046

    1

    Sheet1

    1

    20122.6

    20133.3

    20143.9

    20154.5

    '164.7

    Chart1

    4.6689901046

    6.9911444266

    5.7462748306

    5.1848153099

    4.2435261104

    , %

    * , %

    -

    1

    Sheet1

    Modern Tarde Share

    605

    787

    786-

    675 1

    564

    (Russia total)59.7

    Moscow77.7

    St.Petersburg78.4

    > 1 mln66.8

    Other56

  • www.trade-help.com

    : , , *

    +9,3

    +12,6

    +8,0

    +4,7

    +11,8

    +1,3

    +3,8

    +1,0

    +1,5

    +3,0

    +2,1

    +1,4

    +3,5

    +3,0

    -7,2

    +3,3

    +0,9

    .

    * ., %16

    +0,7 +3,0

    * ., %MAT 16

    -0,4

    , .. MAT 16 MAT 15

    , .. MAT 16 MAT 15

    Chart1

    49.3051643372

    46.9619827271

    43.9919128418

    37.6839485168

    32.0148200989

    30.6669960022

    29.4042625427

    27.0075511932

    20.3973350525

    16.6722869873

    1

    1

    1

    49

    47

    44

    38

    /32

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    29

    27

    20

    17

    Chart1

    36.4652824402

    34.0834159851

    32.991268158

    31.6538066864

    30.3949279785

    29.9306430817

    29.8250026703

    29.5486125946

    28.1378192902

    27.6854228973

    1

    1

    1

    36

    /34

    33

    32

    30

    30

    30

    30

    -28

    28

  • www.trade-help.com

    FMCG , 2017 .

    FMCG MAT 16 MAT 15 8,7% . .

    - - ( ) , .

    , . , . .

  • www.trade-help.com

    FMCG 60% 15-16 . . , FMCG , .

    15 37% . . .

    , , .

    , .

  • www.trade-help.com

    :

  • 45

    ,

    ,

    : ,

    ,

    -6,0%

    -4,0%

    -2,0%

    0,0%

    2,0%

    4,0%

    6,0%

    8,0%

    10,0%

    12,0%

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    2021

    2022

    -7,8%

    -3,7%

    -0,3%

    1,5%

    -9,0%

    -7,0%

    -5,0%

    -3,0%

    -1,0%

    1,0%

    3,0%

    5,0%

    7,0%

    9,0%

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    2021

    2022

    -15,0%

    -10,0%

    -5,0%

    0,0%

    5,0%

    10,0%

    15,0%

    20,0%

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    2021

    2022

    0%

    5%

    10%

    15%

    20%

    25%

    14

    14

    14

    14

    14

    14

    15

    15

    15

    15

    15

    15

    16

    16

    16

    16

    16

    , /

    12-

  • 46

    ,

    :

    2014 . 2015 . -

    2015 .

    2014 . : -

    - :

    - : - -

    -15%

    -10%

    -5%

    0%

    5%

    10%

    .14

    .

    14

    .1

    4

    .14

    .

    15

    .15

    .15

    .1

    5

    .16

    .

    16

    .1

    6

    0%1%1%2%2%3%3%4%4%5%

    Jan Mar May Jul Sep Nov

    20122013201420152016

  • 47

    :

    , 2014 16

    / -

    -

    ,

    6,6%

    24,3%

    25,6%

    27,2%

    31,4%

    31,7%

    36,2%

    36,5%

    37,2%

    41,2%

    52,2%

    0% 10%20%30%40%50%60%

    31.4%

  • 48

    :

    2008 .

    -

    2008 .

    -

    -60-50-40-30-20-10

    01020

    .08

    .08

    .09

    .09

    .10

    .10

    .11

    .11

    .12

    .12

    .13

    .13

    .14

    .14

    .15

    .15

    .16

    .16

    12

    -35-30-25-20-15-10-505

    .08

    .08

    .09

    .09

    .10

    .10

    .11

    .11

    .12

    .12

    .13

    .13

    .14

    .14

    .15

    .15

    .16

    16

    12

  • 49

    :

    2008 .

    2015 .

    2- 2016 .

    0

    5

    10

    15

    20

    -40-35-30-25-20-15-10

    -505

    .08

    .08

    .09

    .09

    .10

    .10

    .11

    .11

    .12

    .12

    .13

    .13

    .14

    .14

    .15

    .15

    .16

    .16

    12-

    0,000,010,010,020,020,030,030,040,040,05

    -40-35-30-25-20-15-10

    -505

    .08

    .08

    .09

    .09

    .10

    .10

    .11

    .11

    .12

    .12

    .13

    .13

    .14

    .14

    .15

    .15

    .16

    .16

  • 50

    , . .

    :

    , . .

    6% 2015 .

    33%

    -

    28.4%

    26.0% 2015 .

    26.4% 24.9%

    33%

    0%10%20%30%40%

    8 0009 000

    10 00011 00012 000

    .

    14

    .

    14

    .14

    .1

    4

    .

    15

    .

    15

    .15

    .1

    5

    .

    16

    .

    16

    .16

    .

    -5.6%

    0%

    5%

    10%

    15%

    8 000

    13 000

    18 000

    23 000

    .

    14

    .

    14

    .14

    .1

    4

    .

    15

    .

    15

    .15

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    5

    .

    16

    .

    16

    .16

    .

    +26.0%

  • 51

    , , % --

    :

    , ,

    25- :

    , 2015 .

    -21%-18%-15%-12%

    -9%-6%-3%0%3%6%9%

    12%15%

    .

    12

    .

    13

    .1

    3

    .

    13

    .

    14

    .1

    4

    .

    14

    .

    15

    .1

    5

    .

    15

    .

    16

    .1

    6

    FoodNon-food

    -20%

    -10%

    0%

    10%

    20%

    30%

    .

    12

    .1

    3

    .1

    3

    .1

    3

    .13

    .14

    .14

    .14

    .

    14

    .1

    5

    .1

    5

    .1

    5

    .15

    .16

    .16

    .16

    -17,2%-12,7%-11,9%-11,7%-11,4%

    -10,0%-7,6%-7,0%

    -5,0%-4,1%

    -1,5%0,7%

    -22% -17% -12% -7% -2% 3%

    -

  • 52

    2008-09 .:

    ( ) ,

    L-

  • 53

    - Nielsen -

    1 2016 Nielsen - 57% ,

  • 54

    big data SMM

  • 55

    ( , Metro C&C Russia,

    )

  • www.trade-help.com

    24.02.2017 56

    Trade Help.

    .

    / Best regards / Andrey Kalmykov / Managing director

    e-mail: [email protected]: +7 701 101 13 13mob.rus: +7 903 138 35 80 mob.kyrg:+996 701 57 55 66 skype: th_akak

    mailto:[email protected]

    ? 2017 - - Slide Number 7Slide Number 8: ! Slide Number 10: ! Slide Number 12: ! 2016 . *, 2016 2017 . FMCG FMCG MAT 16 MAT 15 8,7% . . , FMCG 2016* 2015, 2017* 2016* , 8% . - 6%. MAT 16 . , . - (. ). . 50 . ., . MAT '16 . . (250-999 . ), . , , . , - (500-999 . .). , , , , . , -, , . . . . , - (19%) . 16 ( ) ( ), . . -, . , . . 16 . . , . 16 14%. , . , . () 4,7% . . . Slide Number 44Slide Number 45Slide Number 46Slide Number 47Slide Number 48Slide Number 49Slide Number 50Slide Number 51Slide Number 52Slide Number 53Slide Number 54Slide Number 55