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國際行銷管理 林建煌

國際行銷管理 Chapter02

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國際行銷管理

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2. 2-2 C h a p t e rC h a p t e r 22 3. 2-3 Chapter 2 4. 2-4 Chapter 2 5. 2-5 Chapter 2 2-1 6. 2-6 Chapter 2 7. 2-7 Chapter 2 8. 2-8 Chapter 2 (Keegan,2002) 9. 2-9 Chapter 2 GNP50% 10. 2-10 Chapter 2 11. 2-11 Chapter 2 (Kotler,1991) 12. 2-12 Chapter 2 13. 2-13 Chapter 2 14. 2-14 Chapter 2 15. 2-15 Chapter 2 VS 16. 2-16 Chapter 2 17. 2-17 Chapter 2 18. 2-18 Chapter 2 19. 2-19 Chapter 2 20. 2-20 Chapter 2 21. 2-21 Chapter 2 22. 2-22 Chapter 2 Orderly Marketing Arrangement, OMAs) Voluntary Export RestrictionVERs 23. 2-23 Chapter 2 : .. 24. 2-24 Chapter 2 25. 2-25 Chapter 2 26. 2-26 Chapter 2 27. 2-27 Chapter 2 GATT World Trade Organization; WTO1995 GATT 1% 28. 2-28 Chapter 2 (WTO) (Jeannet and Hennessey, 2001) (1) (2) (3) 29. 2-29 Chapter 2 30. 2-30 Chapter 2 2-4 31. 2-31 Chapter 2 32. 2-32 Chapter 2 (customs union) 33. 2-33 Chapter 2 34. 2-34 Chapter 2 35. 2-35 Chapter 2 36. 2-36 Chapter 2 2-4 37. 2-37 Chapter 2