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Business Plan Presentation
Company Name: Busykart Info Private LimitedContact Details: +91-9808408227/9897037529Email: [email protected] / [email protected]: www.busykart.com
“ An online Grocery Shop which is focused on Tier II Cities and currently working in Agra”
Team
SUMIT SINGH
Co-Founder and Director
B.Tech, Experience of 5 years in
sales and Marketing
Hrithik Sharma
Founder and MD
B.Tech, Experience of 3 Years in
Sales and Marketing and Two
Year Experience AIPL
Technical Team:Arun Sidasivan and Hari Kumar from
Grapeline.inDelivery Team : 2 Persons on commission
basis.And So many Helping Hands …
Customer name: Vidya Bhushan Ji
Key Trends to take Head Start …
First mover in Agra and other tier II Cities. These cities have fresh
market ready to capture.
• Consumer Behavior is changing
• Use of Internet and technology in tier II cities is expanding
• Cities becoming SMARTER
• High Demand of Quality products
Problem and Its Solution …
Traditional Behavior: Customers goes to local market,
purchase their groceries at high price without any quality
assurance, and carry their goods at home from different-
different local markets. Which is very hectic.
New Behavior: Customers set back at home, log in at
www.busykart.com, choose their grocery products at wholesale
price with 100% Quality Assurance at a single point and get
deliver their all grocery products at their doorstep.
Customer Name: Rinku ShivrajChauhan
Competitive Landscape
•Grofers•Peppertap
(Have very weak presence in Agra and have very lessproducts selling at MRP)
Busykart.com
(5000+ products, wholesale rates, on demand Delivery , First mover advantage)
•Big Bazaar•Easyday
(Offline players selling Goods at MRP and do not provide doorstep delivery)
• Best Price
( This is B2B model and venture of Wallmart India, Few people are misusing it)
Why Customer will choose us over others …
We have some Unique Services and points which are
differentiate us from others…
1. Low Prices in the Market (Very Strong Point)
2. Dedicated Team Support for New Customers, allow them to easily
communicate with us, also if they need one of our representative will
reach at their doorstep for any kind of help in registering/ordering or
anything else. (Strong point)
3. Facility for providing sample of commodities to the customer (If
required) before ordering ( Strong Point)
4. We also take orders over call and re direct our customers to website,
which enable our customer to directly contact us which gives them “feel
secure” factor (very strong point)
Market OpportunityFocused on Tier II Cities
Average Population: 50 Lac(AGRA, MATHURA, LUCKNOW, KOTA, CHANDIGARH, RANCHI, JALANDHAR, LUDHIYANA, AMRITSAR, NOIDA, ETC)
Market Size of a city : Agra
Total Target Size: 2.5 Lac HousesAverage Cart Value: Rs 1500Total Grocery consumption Per Month: 250000*1500= Rs 37,50,00,000
Average Daily Consumption of Products (Milk, Bread, Butter etc) : Rs 100
Total Consumption for daily essential products Per Month : 100*30*250000
= Rs 75,00,00,000
Total Grocery Daily Essential product Consumption Per Month for 10 Cities=112.5 crore*10 = Rs 1125 Crore
Unit Economics
Our Average Cart Value is Rs 1500.
It takes Rs 20 to deliver every order in Agra.
Cost of Acquisition per customer is around Rs 2.
Our Wholesale rates gives us 70% repetitive customers every
month.
This Pre Seed Investment of INR 10 Crore will last for 16-18 months and which
in return will give customer base of 5 Lac Customers and Rs 50-70 Crore in
Revenue.
These funds will be used in Marketing and Technology and Infrastructure and
Expansion in 10 other cities .
We are in talk with Montage Capitals to raise seed funding and they have
committed for the same.
Busykart.com is a Private Limited Company having
Two Directors which holds equal equities of 50%
Each in the company.
Busykart.com is a boot strapped company, till now
we have invested around Rs 10 Lac.
Conclusion …
Busykart.com – An Online Grocery Shop
5000+ Products at Wholesale prices # Multiple Option to pay #Order
Through Website/call # Dedicated Team for customers # Cash on
Delivery
Proper Sourcing Of Products# High Operational Efficiency# Low
Operating Cost# Less Wastage # Zero Warehouse/ Inventory cost