CONTENTS1. ?

2. ?

3.

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(Marketing) ?

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1. () /

2. ,

http://blog.naver.com/PostView.nhn?blogId=megkis&logNo=150101233035

(Marketing) ?

(, , )

3C

30

25

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http://blog.naver.com/PostView.nhn?blogId=hi_nso&logNo=130082836246

(Marketing) ?

[Customer Anal~]

()[Company Anal~]

[Competitor Anal~]

3C

[segment]

[target]

[position]

[company capacity]

[competitive factoring]

STP

4P

[promotion]

[product]

[price]

[place]

?

?

8

[ ]

[ ]

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.

1

(Face)

2

&(Voice&Body)

3

&(Behavior& Psych~)

4

&(Family&Cir~)

1 [() : ( ))]

9

() ()

1 [() : ( ))]

10

()

()

4,9

1,6

2,7

5,0

3,8

: : , , : ,

: / : , , :

: () : , :

: ( D) : :

: ( d) : , , :

()

1 [() : ( ))]

11

()

()

()()

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(/)

~ ~ ~ ~

(/)

~ ~ ~ ~ .

,

()() .

1. : 2. :

2 [ : ()/()]

12

2 [ : ()/()]

13

3 [ : ()]

14

() / () : .

() : .

( ) :

() / () :

4 [ : () ()]

15()

(5 ) (4 )

1. : 2~3 () : ,4. : 5. :

1. : 2. : 3. : 4. :

1 [MOT(moments of truth)]

17

?

?

?

() ?

1

(association)

2

(wealth)

3

(need)

4

()

2 [STP]

18

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, ,

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[company capacity] [competitive factoring] .

SWOT, BCG, GE&Mckincy .

Value

Chain

() ()

Segement[] Targetnig[] Position[]

3[SWOT 1]

19

()

()

.

.

Strong

.

.

Weakness O T

3

4

()

()

()

()

, ()

3 [SWOT 2-1]

20

()

[SO]

.

[WO]

,

* ()

[TS]

.

[TW]

.

,

S W

O

T

.

3 [SWOT 2-2]

21

()

[SO]

.

[WO]

,

* ()

[TS]

.

[TW]

.

,

S W

O

T

()

[SO]

.

[WO]

,

* ()

[TS]

.

[TW]

.

,

S W

O

T

3 [SWOT 2-3]

22

()

[SO]

.

[WO]

,

* ()

[TS]

.

[TW]

.

,

S W

O

T

()

[SO]

.

[WO]

,

* ()

[TS]

.

[TW]

.

,

S W

O

T

3 [SWOT 2-3]

23

()

[SO]

.

[WO]

,

* ()

[TS]

.

[TW]

.

,

S W

O

T

()

[SO]

.

[WO]

,

* ()

[TS]

.

[TW]

.

,

S W

O

T

4 [ ]

24

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(), (), () .

(), (), () .

.

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4 [ ]

25

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() .

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4 [ ]

26

.

.

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.

.

4 [ ]

27

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. ...

() () ( ) .

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4 [ ]

28

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. .

...

...

...

...

Out of the night that covers me,Black as a pit from pole to pole,I thank whatever Gods may beFor my unconquerable soul.

.

Witten by William Ernest Henley

Invictus

In the fell clutch of circumstanceI have not winced nor cried aloudUnder the bludgeonings of chanceMy head is bloody but unbowed.

. .

Beyond this place of wrath and tearsLooms but the horror of the shadeAnd yet the menace of the yearsFinds and shall find me unafraid.

. .

It matters not how straight the gate,How charged with punishements the scroll,I am the Master of my FateI am the Captain of my Soul.

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