Social Chemisty

Contents

Goals & Objectives – • What We Do • Analysis• Set Up• What does your customer say ..

Website Facebook, Twitter, FoursquareBlogging

Active listening is required if the brand is to truly be part of the market conversations, being part of the conversation provides valuable insight and critical feedback. Without active listening, and appropriate responses, the brand is still operating in the pre-social media world of mass communication.

W h a t w e d o

O u r t h e o r y i s s i m p l e , t o f i n d t h e b e s t a n d q u i c k e s t w a y f o r y ou to se e a r e t u r n o n y o u r b u s i n e s s t h r o u g h v a r i o u s o n l i n e a n d o f f

l i n e m e t h o d s .

W e h a v e f o u n d t h e h a r d e s t t h i n g f o r s o m e c o m p a n i e s t o d o i s f i n d t h e r e n i c h e a n d t h e n h i t t h e r e g o a l s , i n t e r m s o f h i g h l y q u a l i f i ed r e l e v a n t t r a f f i c .

T h i s i s o u r j o b , w e w o r k t o e x p o s e y o u r n i c h e a n d b u i l d y o u r a u d i e n c e . W i t h a n i n i t i a l f o c u s o n s o c i a l n e t w o r k i n g , a n d l o o k i n g a t h o w y o u r c u s t o m e r s v i e w a n d i n t e r a c t w i t h

y o u r b r a n d .

I t i s s u r p r i s i n g h o w m a n y b r a n d s d o n o t k n o w h o w t hier cu s t o m e r s v i e w t h e m a n d t h e e x p e r i e n c e s t h e y h a v e h a d t h r o u g h t h e r e v a r i o u s c o n s u m e r o u t l e t s . T h e y s e t u p c o n s u m e r

f o c u s e d p a g e s a n d s t r u g g l e t o m a i n t a i n t h e m .

W e w o r k t o e s t a b l i s h , d e v e l o p , e n h a n c e a n d b u i l d a r e t u r n o n i n v e s t m e n t o n t h e s e p l a t f o r m s .

A n a l y s i s

W e l o o k a t t h e c u r r e n t p r o c e s s y o u h a v e i n p l a c e a n d w h a t k i n d o f i m p a c t t h e y a r e h a v i n g. W e a l s o l o o k t o s e e w h e r e y o u r t a r g e t a u d i e n c e i n t e r a c t t h e m o s t a n d t h e c u r r e n t v i e w s

t h e y h a v e o f y o u r b r a n d . T h i s i s k e y a s i f y o u d o n ' t k n o w w h e r e y o u a r e , y o u w i l l n e v e r g e t t o w h e r e y o u w a n t t o b e .

W e w o u l d l o o k a t c u s t o m e r p r o f i l i n g d e v e l o p i n g b o t h y o u r c u r r e n t a n d i d e a l c u s t o m e r a n d i m p l e m e n t s t e p s t o b r i d g e t h e g a p

A n a l y i ze a l l y o u r c u r r e n t o n l i n e s t a t s , t h a t i n c l u d e s w e b s i t e , a n d a n y f o r u m s o r s o c i a l n e t w o r k i n g p a g e s y o u m a y a l r e a d y h a v e a n d s e e w h e r e y o u r t r a f f i c i s c o m i n g f r o m a n d i f

t h e r e a r e a n y a r e a s w h e r e y o u a r e n o t m a k i n g a n i m p a c t a n d c o u l d b e .

W e d e v e l o p , e s t a b l i s h , b u i l d a n d m a i n t a i n a n a l l r o u n d o n l i n e p a c k a g e t h a t w i l l t a k e y o u r b r a n d t o a n e w l e v e l o f c o n s u m e r i n t e r a c t i o n !

What does you customer base say about your brand ?

It is easy for brands to say what they want to be or what they perseve themselves to be. But what are your customers actually saying about you on a day to day basis.

How your customers interact with both you and with other cusumers can give valuable insights into how your brand is viewed online. This is something that need to be dug into and either negatve comments resolved quickly or positive comments brough

forward and used to strengthen brand image.

Se t u p

O n c e y o u r p r o g r a m i s u p a n d r u n n i n g w e w o u l d l o o k t o s e e d a l l y o u c o n t e n t o n r e l e v a n t b l o g s a n d g e t y o u r c o n t e n t s h a r e d a n d r e c o m m e n d e d .

T h i s w i l l c o m e f r o m r e l a t i o n s h i p b u i l d i n g a n d i n t e r a c t i n g w i t h b o t h l o y a l a n d p o t e n t i a l c u s t o m e r t o s h o w t h e b r a n d s m o r e u n i q u e s i d e .

C u s t o m e r s w h o s i g n u p t o y o u r e m a i l s a n d f a n y o u r F a c e b o o k p a g e o r f o l l o w y o u o n t w i t t e r w a n t s o m e t h i n g d i f f e r e n t . T h e y w a n t n e w , f r e s h , e n g a g i n g c o n t e n t . T h e y d o n ' t w a n t w h a t t h e y c o u l d f i n d o u t f r o m y o u r l o c a l s t o r e . G i v e t h e m a n i n sight i n t o w h a t m a k e s y o u r b r a n d t i c k . W h a t i n s p i r e s y o u r b r a n d t o b e w h a t i t i s a n d d o w h a t i t i s y o u d o . A l o t o f b r a n d s s e e s o c i a l n e t w o r k i n g a s a v e h i c l e t o

c o n s t a n t l y p u s h t h e r e n e w e s t d e a l / o f f e r o r p r o m o t i o n , b u t o n l i n e c u s t o m e r s a r e b e c o m i n g i n c r e a s i n g m o r e s a v v y a n d k n o w t h e c o n t e n t t h e y l i k e a n d e q u a l l y t h e c o n t e n t t h e y d o n ' t .

T h e r e i n c r e a s i n g t a l k o f c a n y o u r e a l l y s e e s i g n i f i c a n t R O I f r o m s o c i a l m e d i a a n d o n l i n e p r o m o t i o n s , i f i t i s d o n e i n t h e r i g h t w a y a l w a y s k e e p i n g y o u r c u s t o m e r s w a n t s a n d n e e d s i n m i n d t h e n t h e r e i s

m a s s i v e R O I t o b e h a d .

Website

What is currently working on your site and what is not?

Do you have great traffic but limited conversion?

Do you have high conversion but limited traffic?

Does your webite give the right brand message?

Do you promote your own social presence through your website?

Is your website performing well but you struggle to engage follows / fans on social platforms?

Is an affiliate program something you are missing that would have mass appeal to your demographic?

Do you make the most of ‘Brand Champions’?

Facebook, Twitter, Blogging

There are so many brands that are still to embrace the use of so many social platforms.

Facebook for example has nearly half a billion registered users. Twitter had record figures in February 2010 of nearly 50 million tweets a day.

Four Square has had over 400 million check in’s

How can you look at this figures and not take them seriously, social networking and these platforms are the future of marketing, customer profiling and putting your service or product to the most relevant

consumer.

There are so many brands that set up pages and do nothing with the the entiire concept of social marketing is build on building, developing and nurturing relationships. So many brands will not share

content from othe rbrands but this is key in driving traffic and engaging a new customers.

How many times have you seen the simplst advertising campaign have the biggest impact and thought ‘wish I had thought of that’

This comes from listening to your customer and giving them what they want while pushing the boundaries of creative, innovative marketing.