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2.5 million friends500 million mobile PI s/month
itsmy® connects you and yourfriends via mobile profile pages
US, UK, Italy and Spains leading pure mobile web community
grab your phone,
browse to m.itsmy.com
Yo! Mobile Monday Munich
A mobile social media company with 4 divisions.
Online is NO competition.Mobile is THE new type of Media!
• Never in history any company was able to make themove! New business fields always brought a newLeader.
No Vodafone before Mobile No Google before InternetNo Audi before Cars
Mobilize the Internet!
100% vs. 10%Good luck!
Live Status connected to: Twitter..
Personal Mobile Profiles: Private or Public
Pictures and Videos …
Digital Gifts
Mobile Browser Apps:BBC, Weather, Times, Goal.com…
LBS: Google Maps…
Mobile Browser Messaging
Advertising Space
Mobile Browser Games
Personal Mobile Profiles.
Personal Mobile Browser Page: m.itsmy.com/mikko
* All trade names, logos, trademarks or registered trademarks contained in this presentation are trade names, logos, trademarks or registered trademarks of their respective owners
How many times do you visit itsmy.com ?
More than 5 times a day
Every week
1-3 times a day
Once a day
Once a month
43 %
32%
11 %6 %4 %
SpainItalyUS UK
53 %
30 %
7%
53 %
17 %
10%10 %
44 %
33 %
11 %10 %6 %
others others2 %
others
7 %others1 %
Pageviews per active user /dayOperators/UK
202 230
3
242
T-Mobile
188
Orange O2 Vodafone
187 mobile pages surfed per user per day
mobile web traffic only
Are you able to use an online community on your computer at work, university?
Yes I am able
I dont use online communities
30 %
US
30 %
40 %
25 %
UK
32 %
45 %
No chance its forbidden or blocked
How do you communicate with your closest friends or family the MOST?
with my PC with my mobile
SpainUS UK Italy
9 %8 %4 %2 %
SpainUS UK Italy
91 %92 %96 %98 %
100
80
60
40
20
0
Does the current economic situation stop you from surfing mobile internet and spend money for mobile services?
UK Italy
No Yes
US
No Yes No Yes21 %79 % 44 %56 %24 %76 %
Internet usage in the future: How will you access internet?
with my mobile
with my PC
PC and mobile phone the same frequency
83 %
US
5 %
11 %
87 %
UK
5 %8 %
78 %
Spain
15 %
7 %
51 %
Italy
35 %
14 %
Friends per active user
222433 34
SpainItalyUS UK
How many really good friends do you have in itsmy?
ItalyUK
> 10
US
>10 friends
1 friend
5 – 10 friends
3 - 5 friends
0 friend
5 %
45 %
16 %
19 %
12 %
6 %
41 %
21 %
18 %
11 %
Spain
5 %5 %
47 %
15 %
13 %
19 %
5 %3 %
47 %
15 %
15 %
19 %
What are you reading more frequently: Emails or community messages?
5 %23 %72 %
SpainItaly
Comm
unityMessages
5 %17 %78 %
Both the same
Emails
Comm
unityMessagesBoth the same
Emails
5 %
US UK
18 %75 %
Both the same
Emails
13 %22 %64 %
Both the same
Emails
Comm
unityMessages
Comm
unityMessages
Will you surf mobile communities more actively, if you have faster mobile internet access and a better mobile phone?
3 %7 %90 %
yes nomaybe
4 %6 %90 %
yes nomaybe
5 %10 %85 %
yes nomaybe
8 %11 %81 %
yesno
maybe
SpainItalyUS UK
How many Community Messages per day per user
12,52433 34
SpainItalyUS UK
How do you communicate with your closest friends or family the MOST?
with my PC with my mobile
SpainUS UK Italy
9 %8 %4 %2 %
SpainUS UK Italy
91 %92 %96 %98 %
How different is the content: videos, pictures, messages... of your mobile phone compared to that on your computer/pc?
They both have completely different stuff on them
Everything I have on my phone I also have on my PC
Most pictures and videos are the same on my phone and PC
New stuff on my phone, old stuff on my PC
I backup only the best stuff on my pc
67 %
15 %8%6 %5 %
SpainItalyUS UK
67 %
15 %8%8 %2 %
58 %
24 %
7%5 %5 %
71 %
16 %
6 %6 %1 %
Mobile Advertising
User Advertising: Banners incl. Real time stats
Mobile Social Browser Game: Graffiti
Had you made new friends while playing multiplayer browser games on itsmy?
61%
39%
yes
no
© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
Profile Themes
Do you spend money for mobile games?
48%
40%
from time to time
never
regularly 12 %
© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
How much money do you spend for mobile gaming per month?
70%
22%
under 2 GBP/EUR/$
up to 10 GBP/EUR/$
more than 10 GBP//EUR 8 %
© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
Do you play multiplayer games mostly with..
51%
28%
21 %
with/against whoever is online
with/against your friends
with/against people who play regularly with/against you
© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
What is your medium for playing games in the future?
63%
17%
15%
Mobile Phone
Internet PC
Gaming Console
5% TV
© itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
Virtual Goods: Mobile Gifts
User’s personal mobile “itsmy”
profile
http://m.itsmy.com | Store
Mobile Browser App’s
Link to Mobile Browser Site:
Buy now
Me and My Friends
73% Startpage.
Profile Games
itsmy is a brand of
Gofresh GmbHMunich | London | MadridHQ: Gofresh GmbHLilienstraße 7, 81669 Munich, [email protected]. +49 89 6230 3737Fax +49 89 6230 3750Mobile +49 1775015290
Danke, Vince
Antonio Vince Staybl CEO and [email protected]
®
