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How will the Internet of Things (IoT) Help your Business?
Roberto De La Mora – Sr. Director, Internet of Things
@rdelamora
June-2014
Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Internet of Everything and Internet of Things
The quest for the next “killer” application
What it would take to make IoT work?
How does it all come together?
Q&A
Agenda
Converging Digital DisruptionsCreate a Unique Inflection Point
The Nexus of Forces The 3rd Platform The Industrial Internet
IoT = $1.9 trillion in 2020
$10 trillion to $15 trillion over next 20
years$462 billion in 2013 (22% of total ICT spending)
Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Calls It The Internet of Everything (IoE)
Delivering the Right Information to the Right Person (or Machine) at the Right Time
Process
Physical Devices and Objects Connected to the Internet and Each Other for Intelligent Decision Making
Things
Connecting People in More
Relevant, Valuable Ways
People
Leveraging Data into More Useful
Information for Decision Making
Data
IoE
Networked Connection of People, Process, Data, Things
Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IoE Consists of M2M, M2P, and P2P Connections
Machine-to-Machine (M2M)• Data sent / received from one
machine (thing) to another• Often called the “Internet of
Things”
Machine-to-Person (M2P)• Data sent / received from a machine
(thing) to a person• Often called “data and analytics”
Person-to-Person (P2P)• Data sent / received from one
person to another • Often called “collaboration”
CONNECTION TYPEIoE
Value (2013-2022)$7.4 Trillion
$4.6 Trillion
$7.0 Trillion
Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Industrial Revolutions
Internet of Things
Steam Railroads InternetElectricityCanals
Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.
“The Internet of Things is the intelligent connectivity of physical devices driving massive gains in efficiency, business growth and quality of life.”
Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
7.26.8 7.6
World Population
IoT Is Here Now – And Growing!
Rapid Adoption rate of digital
infrastructure:5X faster than electricity and
telephony
50Billion“Smart Objects”50
2010 2015 2020
0
40
30
20
10 Billion
s o
f D
evic
es
25
12.5
Inflectionpoint
Timeline
The New Essential Infrastructure
Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.The World Generates More Than 2 Exabytes of Data Every Day
Connected Objects Generate Big Data
46 million in the US alone1.1 billion data points (.5TB) per day
A large offshore field produces 0.75TB of data weeklyA large refinery generates 1TB of raw data per day
10TB of data for every 30 minutes of flightWith >25,000 flights per day, petabytes daily
A single consumer packaged good manufacturing machine generates 13B data samples per day
Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
More Important
Business B
enefit
Less Important
Big Data becomes Open Data for Customers, Consumers to Use
Information
Knowledge
Wisdom (Scenario Planning)
Data
IoT Transforms Data into Wisdom
Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The quest for the next “killer” application
SPACE INVADER
SATARI 2600
VisiCalcIBM PC
Angry Birds
TOUCHSCREENS
PROCESS MANUFACTURING ENERGY
TRANSPORTATION CITIES RETAIL
MONDAY FRIDAYTHURSDAYTUESDAY WEDNESDAY
EN
ER
GY
US
E
HIGH
LOW
MONDAY FRIDAYTHURSDAYTUESDAY WEDNESDAY
EN
ER
GY
US
E
HIGH
LOW
20-30% ENERGY COST SAVINGS
IoT INFRASTRUCTURE
Supply Chain
Mobile Control Rooms
Predictive MaintenanceWireless Machines
Traceability
$1.95 TRILLION IN POTENTIAL PROFITS IN MANUFACTURING FROM ALL IoT
INCREASE PARKING REVENUE 20-30% REDUCE URBAN TRAFFIC 30%
IoT INFRASTRUCTURE
Street Lighting Public Safety
Waste Collection
Environmental MonitoringTraffic LightsEmergency
AMSTERDAM: $13M SAVINGS IN LEASING COST
SOUTH KOREA:$13B SAVINGS IN TRANSIT EXPENSES
1-2% FUEL SAVINGS DOUBLE PASSENGER CAPACITY
IoT INFRASTRUCTURE
Passenger Wi-FiRoute Optimization
Onboard Security
Predictive Maintenance
Fuel Consumption
1% EFFICIENCY SAVINGS = $1.8B PER YEAR FOR RAIL INDUSTRY
Cisco Confidential 23© 2013-2014 Cisco and/or its affiliates. All rights reserved.
What it will take to make IoT work?
Killer Apps Put New Demands on Your Infrastructure
Converged, Managed Network
Resilience at Scale
SecurityDistributed Intelligence
Application Enablement
Operational Efficiency New Revenue Regulatory Compliance
MANUFACTURING SMART CITIES TRANSPORTATION
IoT CONNECTIVITY
IoT CONNECTIVITY
Cisco Confidential 25© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Converged, Managed Network
Operational Technology Information Technology
TrafficControl
TelemetryPassenger
Wi-FiPassenger
Safety
TrainsMachine
PartsAccess Points
Video Cameras
ERP CRM VOIP Video
PCsSmart-phones
Datacenter
Branch Offices
Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Convergence Delivers Control Over IP
Operational Technology Information Technology
TrafficControl
TelemetryPassenger
Wi-FiPassenger
Safety
TrainsMachine
PartsAccess Points
Video Cameras
ERP CRM VOIP Video
PCsSmart-phones
Datacenter
Branch Offices
Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Convergence Delivers Control Over IP
TrafficControl
Passenger Wi-Fi
Video ERP CRM VOIPProjectMgmt.
AssetTracking
FleetOperations
Sensor Network
Email HRMS
TrainsMachine
PartsAccess Points
Video Camera
s
Branch Offices
SensorsPCsSmart-phones
Data-centers
IoTOperational Technology
TrafficControl
TelemetryPassenge
r Wi-FiPassenger Safety
TrainsMachine
PartsAccess Points
Video Cameras
Information Technology
ERP CRM VOIP Video
PCsSmart-phones
Datacenter
Branch Offices
Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Resilience Is the Key to Scale
IoT CONNECTIVITY
Converged, Managed Network
Resilience at Scale
SecurityDistributed Intelligence
Application Enablement
Zero-touch deployment
Visibility and control
Troubleshooting
Self-managing
Automated
Highly Available
Resilience atScale
Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Learning Networks Enable Scale
ADAPTIVESECURITY
PREDICTIVE PERFORMANCE
ANALYSIS
ANOMALYDETECTION
LEARNING NETWORKIoT ENVIRONMENT
PARAMETERS
DATA
OPTIMAL PERFORMANCE
OBSERVEDHIDDEN
SENSORS, CAMERAS, CARS, WEARABLE SENSORS, TRAFFIC LIGHTS, COMPUTERS, SMART
METERS
MODEL
LEARNADJUST
Cisco Confidential 30© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IT vs IoT Security
IoT CONNECTIVITY
Converged, Managed Network
Resilience at Scale
Distributed Intelligence
Application Enablement
Attack surface
Remediation
Protocols
Impact and risk
Compliance and regulation
Threat diversity
Security
Cisco Confidential 31© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Connected Car and Attack Surfaces
INDIRECT PHYSICAL ACCESSOBD-II (Pass Thru)Disc/USB/Phones
SHORT-RANGE WIRELESSBluetoothRemote Keyless EntryDSRC
EACH NEW CONNECTION OR DEVICE ADDS A POTENTIAL TARGET
LONG-RANGE WIRELESSBroadcast Channels (RDS)Wi-Fi/WiMAXCellular (LTE)
Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Why Distributed Intelligence?
IoT CONNECTIVITY
Converged, Managed Network
Resilience at Scale
SecurityApplication Enablement
Vast amounts of data
Local control loops
Detached applications
Expensive bandwidth
Low cost of edge compute
Scale
DistributedIntelligence
Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IoT Requires Distributed Computing
ENDPOINT
DATACENTER/CLOUD
Traditional Computing Model(Terminal-mainframe, Client-server, Web)
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IoT Requires Distributed Computing
DEVICE
DATACENTER/CLOUD
IoT Computing Model(Data Volume, Security, Resiliency, Latency)
FOG
Cisco Confidential 35© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Paradigm Shift with Fog
Unified Platform
Network Compute Storage
CLOUD CLOUDEDGE
STORE ANALYZE ACT NOTIFY
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Why Application Enablement?
IoT CONNECTIVITY
Converged, Managed Network
Resilience at Scale
Security
Open and standards-based
Ease of management
Flexibility
Ease of integration
Automation
Rich App Environment
Application Enablement
Distributed Intelligence
Cisco Confidential 37© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Making Fog a Reality
DEVICE
DATACENTER/CLOUD
IoT Computing Model(Data Volume, Security, Resiliency, Latency)
IOx
Cisco Confidential 38© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Introducing Cisco IOx
Communicate + =Best
Internetworking
Compute
Best OpenSource
IOx
BYOI/BYOA: Bring Your Own Interface, Bring Your Own Application
Cisco Confidential 39© 2013-2014 Cisco and/or its affiliates. All rights reserved.
So how does it all fit together?
The IoT Architecture
Data Integration
ServicesServices
Infrastructure
Unified Platform
Application Interfaces
Infrastructure Interfaces
New Business Models Partner Ecosystem
IoT CONNECTIVITY PLATFORM
IoT SPECIFIC NETWORK ELEMENTS
Application Integration
Control Systems
AnalyticsBig Data
Device and Sensor Innovation
Application and Business Innovation
Applications
Security
Cisco Internet of Things Portfolio
Manufacturing
Connected Factory – Connected Train – City Safety & Security – Energy Distribution Automation – Connected Well
Energy-UtilityMining Oil and Gas Transportati
on City Defense SP/M2M
IE 2000IE 3000CGS 1000CGS 2500
5915 + 5921 + 5940 Rugged
Embedded Services Routers
ESS2020Rugged Switch
Video Surveillance Manager and
IP Cameras
IPICS .
Physical Access Manager
Plant Switching Plant Routing Embedded Networks
CGR 1000
Field NetworkPhysical Security
819HM2M ISR Gateway Router1552
RuggedWireless
CGR 2000
ASR 903
Management
IoT Security
Application Enablement [Fog/IOx]
Cisco Confidential 42© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Building an IoT EcosystemCisco’s Approach to IoT
“Customer-In” Approach• Understanding of key business
care abouts and pain points• Relevance to LOB leaders / CXOs
Products/Technologies• Best-in-class ruggedized
products• Smart solutions for verticals • IoT architectures
Strategic Partnerships• Industry partners• Vertical software / service
partners • Service providers
Ruggedized
Wireless AP
IndustrialRouters & Switches
Industrial
Security
Ruggedized Products
Pervasive
Cyber Securit
y
Scalable
Routing
Big Data Managem
ent
IoT Enablers
Time
Sync
Verticals
Industry Partners
Advanced Services
Hardened Mobile M2M
Gateway
Deterministic
EthernetGuarant
eedDelivery
IP Camer
as
Video Surveillan
ce
SP services
M2M
Mobile SPs
Manufacturing
Energy-UtilityMining Oil and Gas
Transportation City Defense SP/M2M
Cisco Confidential 43© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco IoT Leadership
Network Platform
Solutions Portfolio
Investment Fund
Innovation Centers
IoT World Forum
Global Partner
Ecosystem
Standards Developme
nt
Cloud
Intelligent Network
Data Center
Fog
Routing
Switching
Security
Wireless
Embedded
Network Management
App Enablement
Cisco Confidential 44© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Ask Yourself…
What Is The Platform I Should Build?
What Types of IoT Partners Can Help?
What Infrastructure Do I Need to Build?
Imagine what is possible!
What Are My Killer Apps?
Cisco Confidential 45© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Q&A
Thank you.
