Embed Size (px)
DESCRIPTION
If all the digital marketing channels are heroes then Email Marketing is a Super Hero. 10 Reasons why!
Citation preview
Digital Marketing channels that are make a difference to your business
10 Awesome Reasons for Email Marketing
Your Brand
Your Customer
Match Maker
= Channels
Your Brand
Your Customer
How to Reach
Your Brand
Your Customer
How to Reach
TV
Your Brand
Your Customer
How to Reach
TV
Your Brand
Your Customer
How to Reach
TV
Radio
Your Brand
Your Customer
How to Reach
TV
Radio
Direct Mail
Your Brand
Your Customer
How to Reach
TV
Radio
Direct Mail
INTERNET
Your Brand
Your Customer
How to Reach
TV
Radio
Direct Mail
INTERNETSocial Media
Your Brand
Your Customer
How to Reach
TV
Radio
Direct Mail
INTERNETSocial Media
EVERYTHING ON MOBILE
Your Brand
Your Customer
How to Reach
TV
Radio
Direct Mail
INTERNETSocial Media
EVERYTHING ON MOBILE
So what’s the problem?
In a Complex Market…
What’s Best For Me?
Psst…INBOUND
MARKETINGEngagement!
PULL not PUSH!
NEWS WORTHY
Content is king!
How Do I Manage Costs Vs Efforts
Costs
Efforts
When In Doubt, KISS….
KEEPITSIMPLESTUPID
1. Talk Direct
2. Save Costs
3. Save Efforts
Kiss…Email Marketing.
Email?
Seriously?
Isn’t Email,
Old?
Full of SPAM?
Dead?
Everyone’s on FB! Right?
NO.
TV did not kill Radio.
Internet has not killed Print.
Social Media has not killed Email.
They Are All Evolving Together
Tweet!
Read blog!
FB Like!
SMS Confirmation of delivery!
Shop!
GPS Location!
Shop!
Email on
Mobile!
So Why Email?
Internet Users ~ 71 Mn
Active Users ~ 51 Mn
India Data: Comscore Jan 2011
Use Search / SoMe =~89%
Use Email = ~40Mn (77%)
Average Time Spent on Email
= 90 Mins
Email & Search generate “greatest influence on
consumers' online buying behavior”.
Social Media builds awareness.
http://www.gsicommerce.com/purchasepath/
-Forrester March 2011 Study
Forrester Study of Ecommerce Transactions
http://www.gsicommerce.com/purchasepath/
B2B - Email Very Effective
Marketing Profs http://bit.ly/lkQOJ5
What Does Email Achieve…
Our Own Experience
Our Own Experience
Digital Marketing Heroes…
…Are All Channels Working Together
Social Media
SEO
Reach
…Are All Channels Working Together
Marketing
Paid Ads
CPC
Social Media
SEO
Target
Reach
…Are All Channels Working Together
Marketing
Paid Ads
CPC
Social Media
SEOAwarenes
s
Target
Reach
…Are All Channels Working Together
Marketing
Paid Ads
CPC
Social Media
SEO
Relationship
Awareness
Target
Reach
But Is Email the Superhero?
1. Talk Direct
2. Save Efforts
3. Save Costs
10 Awesome Reasons Why Email Is Unique
1. Talk Direct
1. Most Important Address on the Internet is…
2. Save Efforts
2. Most Easy to Create and Send….
3. Low Costs
3. Does not cost the Moon...
4. Instant Reports
& did what on website…
Who Clicked…
5. Segmentation & Targeting
5. Segmentation & Targeting
6. Not Timeline Specific
6. Not Timeline Specific
7. Builds Brand Equity
8. Builds Dialog & Engagement
9. Email Is TrustedLarge corporate clients & SMEs
Your Brand
Your Customer
10. Has direct Impact on Sales
There is Help On website….
Improving your Email design
Improving your email content
Reporting and analysis
Best Practices… Read Online
Contact Us
+91.20.4141.7003 Pune (Corporate Office)First floor, Swastik House39/D Gultekdi, J.N. MargPune 411 037Maharashtra INDIA
