10 Content Marketing Examples that drive backlinks, social shares and traffic!

http://www.meetup.com/Online-Marketing-Sydney/

Online Marketing Sydney Meet UpJune 26th 2013 by James Norquay

James Norquay – Consulting Director- Digital Agency Background- Worked for Virgin Mobile, Aegis

Media, Havas Digital in the past.

- Has consulted on SEO and Content Marketing for Australia’s largest brands!

- Contributor to websites such as Search Engine Land, Moz.com and many others.

- Now owns own SEO & Inbound Marketing Agency: professionalseo.com.au

1. Online Forum – American Express

https://www.openforum.com/

16,000 backlinks

2. Creative Web Application -Death by Caffeine App

http://www.energyfiend.com/death-by-caffeine

1,800 backlinks

3. Video Viral Campaign’s – Coke Zero Campaign

http://www.youtube.com/watch?v=RDiZOnzajNU 550 backlinks

Remember to link to the company website in the YouTube Description near the TOP!

4. Worldwide Etiquette Map - Swissotel

http://www.swissotel.com/promo/etiquette-map/

160 backlinks

5. Make the Annual Report SEXY -Air BNB Annual Report (html5)

https://www.airbnb.com/annual/

50 backlinks

6. Interview some one interesting – Ex Member of Matt Cutt’s Team

http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/

305 backlinks

7. Curate Large Pieces of Content – The Short Cutt’s.com

http://www.theshortcutts.com/

Cut down 100’s of videos into a 1 page of the key points from the video.

180 backlinks

8. Visualize Data sets – A visualization of US Debt

http://usdebt.kleptocracy.us/

1,300 backlinks

9. Who has the most debt - BBC

http://www.bbc.co.uk/news/business-15748696

1,000 backlinks

10. Data Graph’s – The History of Music

http://www.thomson.co.uk/blog/wp-content/uploads/infographic/interactive-music-map/index.html

540 backlinks

Don’t Over Do Things!

Interflora was penalised for placing the same advertorial on over 150 websites.

Google Penalised the website heavily for doing so.

Make a Content Calender at the start of the year!

Create branded content for:

- Valentines Day- Christmas- Easter- Talk like a Pirate day- Any other significant evente.g. Been in business 20 years.

Implement Mark Up tags on Content!

Google+ Rel Author

Facebook Open Graph

Twitter Card Mark Up

Meta Data Mark Up

http://www.iacquire.com/blog/18-meta-tags-every-webpage-should-have-in-2013/

Limit Choice with social sharing!

Include Social Sharing Buttons

Love the Article? Share it Below!

Don’t Include Irrelevant Sharing Sites

Limit Choice with social sharing!

1. The Title 2. Design 

3. Formatting 4. Images 

5. Quality Content 6. A Call to Action 

7. Search Optimization & Mark Ups

8. Social Sharing Buttons 

The Road to Successful Content Wrap Up 8 points!

Learn Online Marketing Strategy from those who manage Australia's Largest Brands

When: Wednesday August 28th (6.30pm-9.30pm)

Cost: $45 per person

Why: Learn from4 Australian Digital Marketing Leaders, who will be speaking on the night!

Only 58 spots left!

Join here: http://www.meetup.com/Online-Marketing-Sydney/events/120432852/

Don’t Miss out on our up comming Training session!

Thank you

Contact MeEmail: contact@professionalseo.com.au

LinkedIn: http://au.linkedin.com/in/norquay Website: http://jamesnorquay.com

Twitter: http://twitter.com/connections8