Hailed as a book that literally set the course for modern day marketing, Seth Godin utilizes his brevity-laced literary style to explore the best way marketers can reach new customers: by treating them with respect.

1Permission Marketing

By Seth Godin

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New York Times bestselling author and social media expert Gary Vaynerchuk shares his hard-won advice on how to connect with customers and beat the competition using social media marketing strategies that really work.

2Jab, Jab, Jab, Right Hook

By Gary Vaynerchuk

Robert Greene is a modern day Machiavelli, sharing a culmination of knowledge distilled from history’s greatest masters into a book that has been both praised and scorned for its cunning take on power and manipulation.

3The 48 Laws of Power

By Robert Greene

Joe Pulizzi wrote the book on content marketing — literally. His masterpiece is a must-read for serious content marketers wanting to hone their craft into a strategy that marries storytelling with results.

4Epic Content Marketing

By Joe Pulizzi

This book leans on the lessons of reciprocity, a virtue espoused by Robert Cialdini as being the single most important rule to building influence and rapport with anyone.

5Influence: The Psychology of Persuasion

By Robert Cialdini

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Written by the man responsible for evangelizing the Macintosh brand in 1984 and coining the term “evangelism marketing”, Guy Kawasaki pulls no punches as he lays out his ideas for launching a company or product that people love.

6The Art of the Start 2.0

By Guy Kawasaki

Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. Jay Baer focuses on the belief that if you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

7YoutilityBy Jay Baer

One of the top social media thought leaders shares her secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That’s the essence of “relationship marketing” and Mari Smith explains exactly how to tilt the odds in your favor by focusing more on the people that matter most.

8The New Relationship Marketing

By Mari Smith

In today’s culture of sensational headlines, social networks, email-filled inboxes and text messages, our capacity to sift through information is limited. Our ability to focus on matters of real importance is being attacked at every corner. Self-proclaimed “media manipulator” Ryan Holiday peels back the curtains on how to exploit mass media to weave whatever story you want to create.

9Trust Me, I’m Lying

By Ryan Holiday

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach pioneered by Eric Ries and adopted across the globe, changing the way companies are built and new products are launched.

10The Lean Startup

By Eric Ries

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