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This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Jeremy Gutsche is a Canadian innovation expert, entrepreneur, author, and CEO, founder and Chief Trend Hunter of TrendHunter.com. TrendHunter.com is described by The Independent as “the
world’s biggest online cool hunting magazine”.
Jeremy Gutsche@jeremygutsche
CEO of Trend Hunter
An enduring company is built to adapt, for the only way it wins in the long term
is to avoid the trap of being complacent, repetitive and protective.
Insight #1
Insight #2
No matter what business you’re in, unless you’re deliberate about challenging
‘certainties’ — especially what you know about your customer — you’re likely to crumble.
Insight #3
Those who live in the question are always open to what’s next. Elevate your curiosity by asking What, Why, When,
Who, Where, and How questions.
Insight #4
“Almost all innovation happens by making connections between fields that other
people don’t realize. Look for connections and try to understand the patterns.”
- Robert Lang on opportunity
Insight #5
The wisdom of the crowd is great for validation, but innovation is often contrarian
and requires you to think for yourself.
Insight #6
It’s always wise to define the problem before you attempt to solve it.
Insight #7
The six disciplines of innovating Better and Faster:
Insight #7
The six disciplines of innovating Better and Faster:
Convergence - Combine. Add value. Physical + Digital. Align Multiple Forces.
Co-Brand.
Insight #7
The six disciplines of innovating Better and Faster:
Divergence - Be a Rebel. Customize. Personalize. Status.
Insight #7
The six disciplines of innovating Better and Faster:
Circularity - Go Retro. Nostalgia. Generational. Economic. Seasonality.
Insight #7
The six disciplines of innovating Better and Faster:
Reduction - Replacement. Simplification. Lower cost. Smaller/ more efficient.
Insight #7
The six disciplines of innovating Better and Faster:
Redirection - Refocus. Reprioritize. Reverse. Surprise. Gamify.
Insight #7
The six disciplines of innovating Better and Faster:
Acceleration - Perfect one thing. Exaggerated a feature. Re-imagine
a solution.
Insight #8
If motivating your team and igniting their curiosity is priority:
Insight #8
If motivating your team and igniting their curiosity is priority:
Give them meaningful work
Insight #8
If motivating your team and igniting their curiosity is priority:
Celebrate small wins
Insight #8
If motivating your team and igniting their curiosity is priority:
Facilitate progress
Insight #9
“We never go to fashion shows. We track bloggers and listen to customers,
but we change our opinions all the time. What seems great today, in two weeks
is the worst idea ever.” - Loreta Garcia, Zara
Insight #10
“I was born to make mistakes, not to fake perfection.”
- Drake
Reflect: How different is your product or service this
year than it was last?
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Presentation created by Chase Jennings
Insights by Moe Abdou
