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Fast, cheap & somewhat in Fast, cheap & somewhat in controlcontrol
10 lessons from the design of 10 lessons from the design of SlideShareSlideShare
Rashmi Sinha
SlideShare & Uzanto
http://www.slideshare.net/rashmi/10-lessons-http://www.slideshare.net/rashmi/10-lessons-oz-iaoz-ia
working at a startup…
traditional UX methods or agile design
SlideShareSlideSharelaunched Oct 2006launched Oct 2006
Presentations are hard to Presentations are hard to share share
Large-scale sharing like pictures/video
Office 2.0?
Large-scale sharing like pictures/video
Office 2.0?
on slideshare...on slideshare... Users drive navigation (tags, popularity)
Popular content floats to top
Slides as microcontent
Mash up slides with audio
Users drive navigation (tags, popularity)
Popular content floats to top
Slides as microcontent
Mash up slides with audio
What What people share people share on SlideShareon SlideShare
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans
10 Lessons from 10 Lessons from SlideShareSlideShare
1. The1. The alpha alpha as theas the first reaction first reaction
2. The2. The beta beta is theis the market probe market probe Research is about hypotheticals, quick feedback to real thing
Research is about hypotheticals, quick feedback to real thing
the risk of failure?the risk of failure?
social sites as social sites as complex systemscomplex systems
HowHow developed developed should theshould the Beta Beta be?be? Get basic concept across and no more
Leave room for flexibility
Get basic concept across and no more
Leave room for flexibility
3. You don’t need personas3. You don’t need personasWhen you know your users by
name
They want to visit your offices
They email you everyday
When you know your users by name
They want to visit your offices
They email you everyday
Get into aGet into a conversation conversation with with
users users Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
4. Launch 4. Launch first,first, refine refine laterlater
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.
5. 5. Just in timeJust in time design design
Design – development hand in hand
Deliverables editable by everyone
Design – development hand in hand
Deliverables editable by everyone
Feedback emailFeedback email
Personal emailsPersonal emails
Blog postsBlog posts
Shadow AppShadow App
Web analyticsWeb analytics
Phone conversationsPhone conversations
User forumUser forumSlideshows about SlideShare
Slideshows about SlideShare
Get yourself aGet yourself a shadow shadow appapp
Simpler than web analytics
Track crucial metrics daily
Measure project success, iterate
Simpler than web analytics
Track crucial metrics daily
Measure project success, iterate
6.6. designer-developer designer-developer role is role is
crucialcrucial
Easier communication
Reduced design work
Easier communication
Reduced design work
7. Under invest in 7. Under invest in visual designvisual designusers feel ownership of space
unpolished look is fine
users feel ownership of space
unpolished look is fine
8. Pay attention to 8. Pay attention to technical technical simplicitysimplicity
Complex > slower, riskier, harder to
maintain
Complex > slower, riskier, harder to
maintain
9. Single biggest win:9. Single biggest win: make app make app faster faster
10. There is something about 10. There is something about social social websiteswebsites
Design for individual
Usability
Interaction
Engagement
Design for individual
Usability
Interaction
Engagement
Design for crowds
Social networks
People interacting
Wisdom of crowds
Design for crowds
Social networks
People interacting
Wisdom of crowds
Forget the ipod!Forget the ipod!
Give up controlGive up controlThis is messy!This is messy!
Beyond hand-crafted Beyond hand-crafted IAIA
Plant seeds, let people Plant seeds, let people connectconnect
emergent architectureemergent architecture(or Social IA)(or Social IA)
Finally...Finally...
sometimes sometimes process / methods process / methods become become baggagebaggage
when to let it go
programmers are switching to agile methods
when will it be time for designers?
when to let it go
programmers are switching to agile methods
when will it be time for designers?
CapitulateCapitulateCollaborateCollaborateor or InitiateInitiate
Marianne SweenyMarianne Sweeny
be be experimental. experimental. createcreate
somethingsomething
Mashup RSS feeds (Yahoo Pipes)
Build your own social network (Ning)
Play with an API (Google Maps)
Read Emergence, Wisdom of Crowds
Mashup RSS feeds (Yahoo Pipes)
Build your own social network (Ning)
Play with an API (Google Maps)
Read Emergence, Wisdom of Crowds
Share slides athttp://www.slideshare.net/tag/ozia07
you can find me at http://www.slideshare.net/rashmi
Do you need Do you need traditional traditional UX methodsUX methods to design a to design a
SlideShareSlideShare??
YESYES:: When When feedbackfeedback becomes abecomes a torrenttorrent
Feedback form not enough. Too unstructured
Issues need prioritization. Diff user groups
Users have specific expectancies from product
New team members need summary info
Improvements beyond low hanging fruits
Designing completely new features
Feedback form not enough. Too unstructured
Issues need prioritization. Diff user groups
Users have specific expectancies from product
New team members need summary info
Improvements beyond low hanging fruits
Designing completely new features