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20 Tips forMarketing Your

Product or Service OnlineKristy Campbell

Director of Marketing

Tweeting the Tips? Use: #Manta20Tips@kcampbell72 @Manta

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The world’s largestsmall business community.

What is Manta?

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Why do more than 1,500 business owners – like you – join Manta every day?

• To promote their business and be found by customers

• To connect with prospects, partners, and vendors

• To share tips and learn best practices from other business owners

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No. 3 business/finance site

Top 50 U.S. site

Top 100 most

valuable startups

Manta Buzz

Featured in:

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The Biggest Fear of the Small Business Owner

20%

33%

38%

I can't stay abreast of new

technology

I'll never be able to retire

I'm not marketing effectively

Source: ECSB, 2011

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Consider Your Elevator Pitch

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Your elevator pitch should answer:

• Who is your company?

• Why is it unique?

• Why should I (prospect) care?

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Use an Email Service Provider

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Engage Your Best Customers

Often

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Optimize Your Message

for Skimmers

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Follow the Tracks

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Don’t Upset the Spam PoliceSeriously, it’s against the law.

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?

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What percentage of small business owners are using Facebook to market their business?

Q:

A: 60% according to Facebook

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Find Your Audience Online

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Social Media Is Free,

But It’s Not Cheapa.k.a. – Don’t get too social too soon

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Participate,

Don’t Push

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Don’t Shy Away

From the Negative

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Stay Alert!People are Talking

About You

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2020

?

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What percentage of online searches will be done from a mobile device in 2012?

Q:

A: 50%+According to Google

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SEO Isn’t a Bad Word,

It’s a Misunderstood Word

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Remember to

N.A.P.

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For example:

(724) 555-1212 is not the same as

724.555.1212

Road

is not the same as Rd.

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Write the Way Your Customers Search

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Search Engines are 3rd Graders

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…Except They Do the Punishing

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?

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Ask Every Customer

One Question

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What percentage of small business owners track where their leads come from?

Q:

A: 79%

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Give Your Customers a Ring

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Get Marketing Help…

for FREE!

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3333

Just Ask for Referrals

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?

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Download our new e-book:

“10 Surefire Ways to Get Your Company Found Online”

www.Manta.com/ebook

Want more tips?

Get daily tips delivered to your inbox. Sign up at:

www.Manta.com

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Thank You!Email: kcampbell@manta.comFB: Facebook.com/mantacomTwitter: @kcampbell72

@mantaBlog: blog.manta.com