10 Questions to survive a Product Teardown

Who is the Unit of One Customer ? 1 - Who is the unit of one customer ?

2 - What Job is the customer trying to do ?

3 - What is the friction to the job ?

4 - How does the product in question help solve or address the friction ?

5 - Describe Benefits from customer perspective

6 - Improvement in customer life before and after the product

Customer Benefit

The improvement in the customer’s life, in what matters most to customers when choosing this

product

Measures the amount of improvement in the customer’s life, in what matters most to customers

when choosing this product

Customer Benefit Metric

7 - What emotion does your product trigger ?

8 - What magic moments does the product generate ?

9 - What is the shortest path to the first magic moment

10 - What aspect of product experience would make someone want to talk about it