10 questions to ask yourself while creating a social media marketing strategy.

Shana Bull (Ray)@sharayray

Sonoma Valley Cheese Conference 2014#SVCheese

About me.

Marketer who has been consulting with wine, food & tech brands.

Why should you create

a strategy? Let me answer this one…

Who is your target audience?

Before you can come up with messaging, images, or goals - you need to know who you're trying to reach out to.

Retailers? Customers? Chefs?

Who is your competition?

Do some research on what your competition is doing in the digital media space.

Can you define what you do in 140 characters?

You need to know your narrative statement in the most basic terms.

Make sure your entire team knows.

What are your ultimate goals?

Write down your goals (overall), and specific objectives that you want to accomplish.

Where are your customers?

You don't have to be everywhere online, just where your customers are.

What type of brand do you want to be?

What characteristics do you want your customers to think about you?

Do you have a marketing budget?

Knowing what you can afford to put towards marketing will help.

If you don't have a marketing budget, then what amount of time do you have?

What tactics are you going to use?

Remember to add a timeline, person responsible and due date for each of these tactics.

How are you going to create content?

Planning ahead makes sure you hit your goals for content creation.

How will you measure?

The only way to know if your marketing efforts are working is to measure.

~ Shana Bull@sharayray

“Lots of people have ideas, and without a plan to bring your idea to fruition, your idea will stay just an idea.”