For yammer adoption in your organisation

BY LENA ROSS

Leaders need to role model yammer presence> leaders need to be seen as early adopters and lead the way

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Run lunchtime info sessions to demystify it> and get them to join up at your info sessions while they are there

Reward new adopters quickly with a ‘like’ or ‘share’ or comment

> reward the behaviour straight away to encourage repeat posts and inject a burst of dopamine!4

Feature use of yammer and building social capital in your employees’ scorecards

> if it’s measured, it’s done-If it’s rewarded, it’s repeated

Have a couple of topics or blogs ready to post when things go quiet

> sometimes your yammer group needs to be nudged-keep up the momentum

Back-channel from events-inside and outside of your organisation-in real time or just after.

> Be sure to assign hashtags for events and topics for easy search afterwards

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At an event, offer an incentive for the first three people to report back with a post

> this can be at any event, such as a workshop or conference…

In emails, refer to yammer conversations and provide the link to the thread

> a good way to drive traffic to your yammer site

Promote offers, such as free tickets to events or activities, only on yammer

> Make it the place to go to find out about employee offers first

Add it to your new employee induction checklist > provide a quick reference guide along with info on which relevant groups to join

Oh-and just one more thingshow your employees this social media adoption curve-larger on the next page

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www.lenaross.com.au @LenaEmelyRoss

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