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An overview of the current usage of social media by sales professionals, extracted from a recent US survey of B2B companies.
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10 research findings about sales and social media
10 extracts from a recent B2B survey
Top 3 reasons for sales using social media, were networking, prospecting and research.
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78.3% respondents said they had used social media to sell.
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72.6% salespeople using social media actually outperformed their colleagues not on social media.
3
75% of sales people have received no training in the effective of social media.
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22% of respondents claimed they didn’t use social media to close deals.
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Of the 22% of sales people not using social media, 45% didn’t understand it.
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Of the 22% of sales people not using social media, 19% did not see the value.
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Between 5% - 25% time is spent on social media sites, for the sales people who actively use it.
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Linkedin, Twitter, Facebook, Blogging and Google plus are used by sales and in that order of preference.
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54% of survey respondents tracked their social media usage back to closed deals.
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Data extracts were taken from a recent survey conducted by James Keenan. The survey results were generated by 5,110 sales people within the B2B sales environment.
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