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Social Media Marketing
Exploring S.O.C.I.A.L.M.E.D.I.A
Andrew Chow Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008 Education - Thames Valley University, UK Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008 Successful Entrepreneur 2010 Spirit of Service 2012
Certification - NLP Practitioner & Certified Life Coach Forte
PR Strategic Counsel, Implementation & Monitoring Social Media Strategy Brand Management Consultancy Personal Branding
Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified Asia Professional Speakers - Singapore
Profile
Andrew Chow a.k.a Ideasandrew
Social NetworkingFacebook - http://www.facebook.com/#!/AndrewChowKokWahPlaxo http://ideasandrew.myplaxo.com/Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media SharingFlickr Collection - http://www.flickr.com/photos/ideasandrew/Youtube Channel - http://www.youtube.com/user/ideasandrewSlideshare - http://www.slideshare.net/ideasandrewPodomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-bloggingTwitter - http://twitter.com/IdeasandrewWordpress – www.andrewchow.sg
Social CollaborationWikipedia - http://en.wikipedia.org/wiki/User:IdeasandrewMeet up - http://www.meetup.com/members/11966314/
More than 250 interviews/feature in 6 years from local / International media
Social Media Marketing
Exploring S.O.C.I.A.L.M.E.D.I.A
StrategyS>O>C>I>A>L>M>E>D>I>A
Clear Game Plan?Target Audience?
Objectives?Risk Assessment?
OrganisationS>O>C>I>A>L>M>E>D>I>A
Seamless Integration?Operating Procedure?
Are you ready?
or
ChannelsS>O>C>I>A>L>M>E>D>I>A
B2B or B2C?Strategic Fit?
Impact?Feasibility?
Prioritize
InvestmentS>O>C>I>A>L>M>E>D>I>A
Content Creation?Consultancy?
Training?Monitoring?
Authenticity vs Authority
S>O>C>I>A>L>M>E>D>I>A
Brand or Business?Campaign or Conversation?
People or Process?Culture or Control?
Listening / LearnS>O>C>I>A>L>M>E>D>I>A
Active Engagement?Speaking their language?
Sell by sharing?
ModerationS>O>C>I>A>L>M>E>D>I>A
Accept good with the bad?Response strategy map?
EngagementS>O>C>I>A>L>M>E>D>I>A
Stakeholders?Influencers?
Staff?Brand Champion?
Direction (brand)S>O>C>I>A>L>M>E>D>I>A
Professional + Social?Corporate Social Responsibility?
Branding?Social Media Policy?
InfrastructureS>O>C>I>A>L>M>E>D>I>A
Key Performance Index?Best Practices?
Knowledge Base?
AnalyticsS>O>C>I>A>L>M>E>D>I>A
What is your real success?Reach?
Action & Insight?Engagement & Influence?
Social media is measurable
Reacho Website visits / viewso volume of reviews
and commentso Incoming links
Action & Insighto Sales inquirieso New businesso Customer satisfaction
and loyaltyo Marketing efficiency
Engagement & Influenceo Sentiment of reviews
and commentso Brand affinityo Commenter
authority/influenceo Time spento Favourites / Friends / Fanso Viral forwardso Number of downloads
Questions and Answers
Let’s chat!