The World Leader in High-Performance Signal Processing Solutions

Web Video’s Impact on Employee Communication

The Analog Devices Case Study Webinar

by Patrick Kusior

Create a simple 2 x 2 matrix

‘Heads Up’ or ‘Heads Down’

‘Professional’ or ‘In-House’

Viewer Retention

average view time

Brand campaign ‘Make A Difference’ Video Best Practices

Overview

AudienceHeads Down

“How to”Heads Up“Awareness”

Prod

uctio

n C

ost

In-H

ouse

Pro

fess

iona

l

External Video Topics/Themes

Markets

Products

Press Releases

Testimonials

Tradeshow

AudienceHeads Down

“How to”Heads Up“Awareness”

Prod

uctio

n C

ost

In-H

ouse

Pro

fess

iona

l

External Video Topics/Themes

Markets

Products

Testimonials

Tradeshow

1012

8

4

5

Press Releases

AudienceHeads Down

“How to”Heads Up“Awareness”

Prod

uctio

n C

ost

In-H

ouse

Pro

fess

iona

l

Internal Video Topics/Themes

- Yearly Benefits- Organization Charts- Stock Issuance

- CEO Quarterly Updates- Executive Interviews- Worldwide Offices- Product or Dept. Teams- Community Involvement- Internal Conferences- New Brand Campaigns

1 2 3 4 5 6 7

12

34

56

7A

vg. V

ideo

Tim

e (m

in.)

100%

75%

50%

Video Run Time (min.)

1 2 3 4 5 6 7

12

34

56

7A

vg. V

ideo

Tim

e (m

in.)

100%

75%

50%

INTERNAL

EXTERNAL

Video Run Time (min.)

Make A Difference CampaignAnalog Devices: Makes A Difference in Designs Makes A Difference to an Engineer’s job Technology Makes A Difference to Society as a whole

Placement Print, Press Releases, On-line Banner Ads, e-mails ADI’s Intranet Page

Employee testimonials (DifferenceMakers help their communities)

Press Releases

Q&A with Product Teams and Regional personnel

Featured Videos

Make A Difference – Internal Messaging

Make A Difference Videos

Customer Testimonial Signostics' Signos

30 second

30 secondCustomer Proof Point GE’s ECG MAC 400

Emphasizes the Personality of a Company

Make A Difference videos seek to draw out ADI’s culture Get to Know the Leadership & Employees

CEO updates, Executive Q&As Make a Large Organization Feel Smaller

WW Offices, Product Departments Can Create a Beneficial Dialogue

Year end benefits, stock/financial, re-organizations

Importance of Video

Write a script Create a simple 2 x 2 matrix (At a Glance or Dashboard)

‘Heads Up’ or ‘Heads Down’

‘Professional’ or ‘In-House’

Create a calendar (Detailed information - excel)

Promotion - tie the video into other Programs

‘Don’t create videos in a vacuum’

Analyze

Total Viewers, Unique Viewers, Avg. View Time

Video Best Practices

VIDEO http://videos.analog.com http://youtube.com/analogdevicesinc

TWITTER @ADI_News

For the latest Analog, Mixed Signal and MEMS news

@Blackin

Information on Embedded Processing Products, Software and Tools

@ADI_Tools

Design tools for Power, RF, PLL, Op Amp, SRD, Converter projects

Analog Devices’ Video and Twitter

The World Leader in High-Performance Signal Processing Solutions

Thank You