Social Media for Startups

Getting Inside Their Heads

Your Brand

Your brand is what people say about you when you are not in the room

- Jeff Bezos

Social Media “image”

• CEO / Spokesman (1 voice)

• Department shares company account

• Each worker has their own account (@Startup_Mary @Startup_John)

Social Media Cycle

People Like REAL!

Don’t be the Terminator

Be “JESUS CHRIST”

(C x R x I)

S

•C = Credibility•R = Reliability•I = Intimacy•S = Self Orientation•T = Trust

=T

Contact

• Michael Michelini• Weibo Agent• Co-founder, CEO• mike@weiboagent.com• Twitter/weibo @michelini