Understanding  Business  Models  

Which  is  the  be5er  bike  light*?  

*let’s  watch  both  videos  h5p://outgrow.me/torch-­‐bicycle-­‐helmet-­‐with-­‐integrated-­‐lights/   h5p://outgrow.me/the-­‐defender/  

ObjecFves  for  the  Camp  

•  Go  through  the  early  stages  of  building  a  startup  

•  Launch  a  new  product  using  Kickstarter  

 

ObjecFves  for  Tonight  

•  Be  able  to  define  the  first  5  Lean  Canvas*  terms  

•  Represent  a  Kickstarter  project  as  a  Lean  Canvas  

 *Lean  Canvas  is  a  version  of  the  Business  Model  Canvas  

What  is  a  Business  Model?  

Describes  the  nine  important  elements  of  any  business.    It  is  also:  •  Fast  •  Concise  •  Portable    …and  be5er  than  a  business  plan!  

Lean  Canvas  

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Cineskates  

h5p://www.kickstarter.com/projects/jj1/cineskates-­‐camera-­‐sliders    Please  check  out  this  video.  

1.    Problem  

List  your  top  1-­‐3  problems:    •  Smooth  video  is  difficult  to  capture  without  bulky  or  expensive  equipment  

•  ExisFng  equipment  is  not  portable      ExisFng  alternaFves:  List  how  these  problems  are  solved  today.  •  Expensive  dollies  •  Steadycams  •  By  hand  

1.    Problem  

List  your  top  1-­‐3  problems:    •  Smooth  video  is  difficult  to  capture  without  bulky  or  expensive  equipment  

•  ExisFng  equipment  is  not  portable      ExisFng  alternaFves:  List  how  these  problems  are  solved  today.  •  Expensive  dollies  •  Steadycams  •  By  hand  

Follow  along  with  your  group’s  example!  

2.    Customer  Segments  

List  your  target  customers  and  users:    •  People  filming  video  with  DSLRs  •  People  concerned  with  price  •  People  concerned  with  portability    Early  Adopters:  List  the  characterisFcs  of  your  ideal  customer.  •  Owns  a  DSLR  and  GorillaPod  •  Shoots  video  o]en  

3.    Unique  Value  Proposi:on  

List  your  target  customers  and  users          Early  Adopters:  List  the  characterisFcs  of  your  ideal  customer.  

3.    Unique  Value  Proposi:on  

Single,  clear,  compelling  message  that  turns  an  unaware  visitor  into  an  interested  prospect:    •  CineSkates  is  a  portable  tripod  slider  

system  that  enables  fluid,  rolling  video  without  the  hassle  of  bulky  camera  gear.  

 High  Level  Pitch:  List  your  X  for  Y  analogy:  •  Like  roller  skates  for  your  camera  

4.    Solu:on  

Outline  a  possible  soluFon  for  each  problem:    •  A  simple,  cheap  tripod  with  wheels  

•  Make  sure  its  small  and/or  collapsible  

1.    Problem  

List  your  top  1-­‐3  problems:    •  Smooth  video  is  difficult  to  capture  without  bulky  or  expensive  equipment.  

•  ExisFng  equipment  is  not  portable  

   

5.    Channels  

List  your  paths  to  customers:    •  InfluenFal  photography  blogs  •  InfluenFal  photographers  that  tweet  •  Leaders  of  photography  groups  •  News  groups/Facebook  groups  

Bonus:    How  was  it  made?  

How  was  this  product  made?    •  ???  

Bonus:    How  was  it  made?  

How  was  this  product  made?    •  Designed  with  CAD  •  Prototyped  on  a  3D  printer  •  InjecFon  molded  plasFc  

•  Molds  were  created  •  Minimum  batch  size  •  Low  incremental  cost  

Your  Turn:  

Create  a  Lean  Canvas  for:  h5p://www.kickstarter.com/projects/gotham/the]-­‐resistant-­‐bike-­‐light-­‐by-­‐gotham-­‐bicycle-­‐defen?ref=category