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Need a few social media marketing tips for the holiday season? Your customers are online, and they’re connecting with family and friends through social sites like Facebook, Twitter, Instagram and Pinterest. As a retailer, you need to be where your shoppers are. How do you do this? Run contests and coupons directly on your social sites, and your website! Here are 12 social contest ideas to give your holiday marketing the boost it deserves. Read more: blog.wishpond.com
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12 Holiday Contest IdeasLast minute social marketing for retailers
Why Social Contests & Coupons?
Big brands are doing it...
...you can too
● get immediate sales● drive traffic to your ecommerce store● generate email leads● reach your market where they are -
everyone's on social● deepen your brand loyalty● and lots more
With social contests & coupons, you can:
● Facebook● Twitter● Instagram● Pinterest● eCommerce sites● Website/ blog
Use Social Contests on:
Make a Contest in:
5 minutes
12 Holiday Contest Ideas
Sweepstakes
1
● Sweepstakes are easy to enter
● Run a sweepstakes a day for the holidays = increased engagement
● Make your giveaway inclusive by offering many winners, with a small prize each (for example, 100 winners of a $25 gift card)
Photo Contest
2
● Make photo contest holiday themed & related to lifestyle
● Festive theme ideas: Christmas trees, home decor, home-made baked goods, holiday vacations, etc.
● Include voting - to get more engagement with friends and family
Instagram Photo Contest
3
● People on Instagram love to share their photos
● Make daily contests to increase excitement
● Use a contest-specific hashtag to spread your campaign reach
Vote Contest
4
● Vote contests are easy to enter
● Make your vote contests festive - and a bit controversial - to motivate participants
● Topic ideas: “fake tree vs. real tree”; “turkey vs. ham”; “gift card vs. wrapped gift” (to get; to give); “eggnog vs. hot chocolate”; “vacation to visit family; host family; travel somewhere warm”, etc.
Essay Contest
5
● Make a short word count limit - keep them easy to read
● Make your essay contest topics emotionally meaningful
● Topics ideas: “What do the holidays mean to you”; “Share your best recipe of ____”; “Share a charitable moment this season”, “Dear Santa letters”
Coupons
6
● People love to get a deal at this time of year
● Make coupons available for your Facebook Fan, Twitter followers and website visitors
● Make your coupons mobile enabled
Group Coupons
7
● Encourage more participants with group coupons
● Make steep discounts, or free products available to get more participants
● Run a new group discount daily
Refer a Friend
8
● Entice your customers to market your contest for you
● Give great deals and prizes to entrants who refer the most friends to sign up
● Email-gate and Like-gate your refer a friend contests to drive leads
Photo Caption Contest
9
● Caption contest are a lot of fun - and are easy to enter
● Use holiday related images, and keep it related to your brand lifestyle
● Photos of animals and kids generate lots of captioning engagement
Music Contest
10
● Let your participants enter via a recording on their computer, or through soundcloud
● Make your music contest holiday themed: Get participants to sing Christmas Carols - to spread the festive cheer
● Email-gate your contest for lead generation
Pin It to Win It
11
● Pinterest users love to repin
● Incentivize repins by hosting a Pin It to Win It contest, with a holiday related prize
● Cross-promote your Pinterest contest on your Facebook Page with a Pinterest tab
Video Contest
12
● Make your video contests fun and festive
● Give away a big prize, to encourage the effort it takes to make a video
● Make your video contest optimized for mobile
Get your Facebook Contest ebook - it’s FREE!
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