15 Brands for 2015

152015

brandsready to change

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Are you ready to change the world?This year I set out to find 100 companies who are “changing the world” - shaking up

their markets, embracing technology in creative ways, disrupting our accepted

behaviours and practices, shaping the future in their own visions.

I found 100 brands and businesses from across the world – big and small, from Asia

to Africa, high tech and very human. I then decoded them into 10 themes for the

future of business. You can ready them all in my new book “Gamechangers” which is

just published, and available now on Amazon.

Looking ahead to 2015, I have focused in on 15 of these disruptive innovators ,

brands and businesses who are most likely to shape our markets, and our lives,

in the year ahead:

Aeromobil

Alibaba

Beauty’in

ChefJet

Coursera

3D Hubs

Editd

Google [X]

Intuitive Surgical

23andMe

Moa Beer

Oculus Rift

Positive Luxury

Tesla

XiaomiPeter Fisk

Author of “Gamechangers”

www.Gamechangers.pro

1 Aeromobil … the flying car from Slovakia

Read the full story of Aeromobil in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up

their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

Stefan Klein’s incredible flying

car from Slovakia is now

production ready, and able to fly

400km at 200km/h. In 2015, the

team will focus on getting their

international licenses, and then

look to start commercial

production in 2016.

2 Alibaba … China’s global B2B platform

Jack Ma is the Chinese school

teacher who created the world’s

largest B2B trading platform.

Having floated on the NYSE in

2014, Alibaba is now one of the

world’s 20 most valuable

businesses, outperforming

Amazon and Facebook.

Read the full story of Alibaba in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


3 Beauty’in … infusing food with cosmetics

Cristiana Arcangeli doesn’t play

by the rules. She wanted to create

a beauty brand with a difference,

so fused cosmetics with food and

drink, to create a new category

called Alimetics. In 2015 her

snacks are coming to a town near

you.

Read the full story of Beauty’in in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


4 ChefJet … press print for fresh cookies

3D printing has long been hyped,

but what does it mean for most of

us? The microwave-size unit is a

food printer. Fancy some candy,

popcorn or cookies. Just send the

code, and the food will be printed

out in front of your eyes.

Read the full story of ChefJet in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


5 Coursera … the whole new world of learning

The digital disruption of

education could change the

world, giving billions of people

free access to much of the

course content from the world’s

leading universities. In 2015, the

first graduates will emerge with

their virtual degrees.

Read the full story of Coursera in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


6 3D Hubs … the new Kinkos from Amsterdam

Of course, most of us wont buy a

3D printer, so this Dutch network

of printer locations is set to

become the 21st century Kinkos.

In Amsterdam, alone, there are

530 locations to print out your

spare car parts, or rocket design.

Read the full story of 3D Hubs in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


7 Editd … big data fuels the future of fashion

Big data is big in business –

imagine combining all the world’s

databases, sensors, social media

and more. Editd makes sense of

all of this to bring a new science

to fashion trends, predicting

styles by month, location and

person.

Read the full story of Editd in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


8 Google [X] … Down at the Moonshot Factory

Just down the road from the

Googleplex is the Moonshot

factory, making impossible ideas

come true – from Google Glass to

Global Wifi. In 2015, driverless

cars takes Google far beyond a

search engine, and humanoid

robotics is not far away either

Read the full story of Google [X] in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


9 Intuitive Surgical … rise of the cyber men

Robotics, particularly when

infused with artificial intelligence,

is likely to hit mainstream in 2015,

from floor cleaning to heart

surgery. Actually most heart

surgeons already use Intuitive

Surgical’s Da Vinci joystick and

robotic arms to operate.

Read the full story of Intuitive Surgical in the new book GAMECHANGERS by Peter Fisk … with 10 themes on future of business, 100 brands shaking

up their markets, and 16 practical canvases to make your ideas happen … more about the book, keynotes, workshops at www.Gamechangers.pro

23andMe … what is your body made of?

Anne Wojcicki’s $99 DNA profiling

business, now also in the UK, has

transformed life, giving people a

new perspective on where they

come from, and what is to come.

And they’ve reduced the cost by

100 times in just 5 years ago.

Read the full story of 23andMe in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


10

Moa Beer … brewed by master winemakers

There’s nothing sci-fi about a

glass of great beer. Especially

when it comes from the world’s

most prestigious winemakers in

New Zealand. From breakfast

beer to sexy investor relations,

the Moa team does things

different and better. Try it.

Read the full story of Moa Beer in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


11

Oculus Rift … the next generation of gaming

Acquired for $2bn by Facebook in

2014, the virtual reality headsets

are now ready to hit the markets,

and raise the bar in online

gaming. No longer, is a match off

between Nintendo and

Playstaton, or Rovio and

Supercell.

Read the full story of Oculus Rift in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


12

Positive Luxury … how to buy brands better

In a world of infinite choice, its

good to find somebody you can

trust. And for luxury brands, the

issues get even more

complicated. Argentinian Diana

Verde Nieto helps you to spend

your money more wisely, and

responsibly.

Read the full story of Positive Luxury in GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


13

Tesla … building the Supercharger network

Elon Musk’s electric cars are now

a regular sight on the LA

freeways, as are his boutique

stores in upmarket malls. Perhaps

most significant is his solar-

powered Supercharger network

that will eventually transform the

market.

Read the full story of Oculus Rift in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


14

Xiaomi … passion of the new Chinese

The Chinese imitator of Apple

came from nowhere to be the

world’s third largest smartphone

brand in 2014. Lei Jen,

Shanghai’s rockstar of tech, is

now aiming to take on the world

with wearables and content, and

leave Cupercino in his wake.

Read the full story of Xiaomi in the new book GAMECHANGERS by Peter Fisk … with 10 themes for the future of business, 100 brands shaking up


15

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Greenbox

6. Le Pain Q

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beauty’in

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Giff Gaff

5. Google X

6. Rackspace

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. AirBNB

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Gram-Danone

3. Graze

4. Isis Organic

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Beats

3. Desigual

4. Gilan

5. Indetix

6. Patagonia

7. Rapha

8. Shang Xai

9. Threadless

10. Tom’s

1. Alior Sync

2. La Caixa

3. Fidor

4. First National

5. Itan Unibanco

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Future

4. Pixar

5. Pledge Music

6. Red Bull

7. Rovio

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfuturestore

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1. Ashoka

2. AzuriTech

3. Graal Bio

4. IBM

5. IDEO

6. Kickstarter

7. Li & Fung

8. Live Nation

9. Salesforce

10. Y Combinator

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. The Elders

5. Lovemarks

6. Oregon Project

7. ParkRun

8. WWF

9. Zoe Suggs

10. You

futureservice futurebrands

© Peter Fisk 2014

[email protected]

The global disruptive innovators

"Thorough and smart, Gamechangers doesn't just identify the trends shaping our business

future, it offers us a roadmap for how to get there.”

Greg Williams, Editor of Wired Magazine

“Zigging when others zag is the only way to win in today’s rapidly changing world. There’s

inspiration and learning aplenty in Gamechangers. This book will change your world and help

you become a creative leader. Read and win!”

Kevin Roberts, Worldwide CEO, Saatchi & Saatchi

“Gamechangers sets a new record for brilliant ideas per page. If you can’t find inspiration from

the brilliant strategies of 100 gamechanging companies, you might want to consider another line

of work.”

Ken Segall, author of “Insanely Simple” and personal marketing advisor to Steve Jobs

"You will never look at brand building the same again. Gamechangers explodes with refreshing

strategies and ideas to take your brand to the next level!”

Paulo Miguel Periera da Silva, CEO of Renova

“Gamechangers create the future with vision and innovation. In 1940 Henry Ford said that one

day somebody would combine a car and aeroplane. At Aeromobil we made that happen. You too

can be a “gamechanger” with Peter’s excellent guide to disruptive innovation”

Stefan Klein and Juraj Vaculik, Co-Founders of AeroMobil

"Peter is the Einstein of marketing and has just solved the elusive theory of business

success. This book is like a magical lens that will allow you to see a world in business in which

you can always win. You will think differently, see links that you never saw before and play the

‘game’ knowing you cannot lose. Peter goes one step further by proving how ordinary people

have created extraordinary businesses - it is impossible to imagine business success without this

book.”

Mark Pitt, CEO, Virgin Australia New Zealand

“In a very grey world, finally, how to change the game, in a great framework that is insightful,

colorful, simple, and easy to put into practice. A must read for any ambitious executive”

Tanyer Sonmezer, CEO, Management Centre Turkey

"At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk

because his work consistently challenges the status quo. He seeks out best practice wherever it

may be and shares it with the world. Gamechangers is far-ranging and important. It delivers on

its promise.”

Stuart Crainer & Des Dearlove, founders of Thinkers 50

“Peter Fisk is one of the great marketing polymaths of our age. From nuclear physicist to creative

guru Peter is unique in his ability to blend left and right brain thinking and to inspire both creative

and commercial stakeholders. Gamechangers is the latest brilliant episode in his crusade to

transform the way marketing creates sustainable business and brand value. A tour de force and a

must for every self respecting CEO”

David Haigh, Founder and CEO of Brand Finance plc

“Peter is able to succinctly capture the key dynamics in this fast changing world of business and

brands, and challenging ones own strategic imperatives. Through insights drawn from global

brands, he is able to inspire you to adopt different ways of thinking and working, with highly

relevant applications for those of us operating in Asia.”

Ajit Gunewardene, Deputy chairman, John Keells Holdings Plc (Sri Lanka)

“Gamechangers is an in-depth view of how the commercial world is viewed by the most innovative

businesses, and how they make the difference.”

Stuart Brooke, Founder and Managing Director, ashmei

“This book provides fascinating insights into leading businesses that are shaping their markets in

their own vision and driving innovation and growth.”

Lain Jäger, CEO of Zespri International (New Zealand)

“Gamechangers are the businesses who make sense of our fast changing world, and drive

innovation in everything they do, in order to be winners today and tomorrow. In India, there is

more opportunity than ever to innovate and grow. Every Indian business needs to be a

gamechanger!”

Manish Sharma, Managing Director, Panasonic India & South Asia

“Customers, brands and marketing should sit at the heart of every business's strategy and

performance today. Peter Fisk explains why this matters more than ever, and how to achieve it for

business and personal success.”

Prof. John Quelch, Professor of Business Administration at Harvard Business School

“This is the most original and practical book. Any marketer who skips this book is missing a huge

opportunity to get “genius” ideas from the father of 21st century business thinking”

Handi Irawan D, CEO of Frontier Consulting Group (Indonesia)

"Peter makes you see the world, and your business in a new way ... I really like what he has to say,

and the help he has given us ... Enjoy every minute of it”

Mariano Dima, Senior VP Marketing and Products, Visa Europe

Are you ready to change the world?Peter Fisk is a bestselling author, inspirational keynote speaker and expert advisor, helping

leaders to develop innovative strategies for business and brands.

He is founder of GeniusWorks, a boutique advisory firm, helping business leaders to develop

more innovative strategies that accelerate growth in fast-changing global markets. He is also

Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top

ranked business schools. He features on the Thinkers 50 “Guru Radar” who say “his work

constantly challenges the status quo.”

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at

British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to

launch into new markets. He has worked in every sector and region of the world. As CEO of

the world's largest marketing organisation, the Chartered Institute of Marketing, he became a

global authority on what's best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now

works with the leaders of businesses - as diverse as Aeroflot and America Express, Coca Cola

and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone

- to think smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of

success, and is translated into 35 languages. It was followed by five others – “Business

Genius” on leadership and strategy, “Customer Genius” on customers and experiences,

“People Planet Profit” on sustainable innovation - and most recently "Creative Genius"

defining what it takes to be Leonardo da Vinci in the 21st Century.

His new book "Gamechangers ... Are you ready to change the world?" is based on

extensive research into the 120 companies who are shaking up markets, and making sense

of how they innovate and win. It explores the challenges of new markets, changing

customers, brand building, digital media, new business models, inspiring leadership and

positive impact. Wired Magazine said it is “thorough and smart, inspiring and practical”.

Peter was described by Business Strategy Journal as "one of the best new business thinkers".

He is thoughtful and practical, combining high-energy keynotes with high-impact workshops.

Each one is uniquely designed for the specific audience, their issues and aspirations. Helping

people to find their own space, to be leaders of change - to be bold, brave and brilliant.

Website: www.Gamechangers.pro

More information: [email protected]