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Known masthead title logo in front to show priority as too much would be left out if it was over-layed, but the background has been over-layed to give the main image some importance. Main cover line, a lot of contrast in the font, and highlighted parts to give contrast and attract attention. Parmore is in logo form so it is recognisable to fans. Other small image and cover title in dull colours, still in fitting with black and yellow and white theme. Main image leader looking directly at you. Attractive female with white background. Banner at bottom advertising extra features with the buzz word ‘PLUS!’ makes sure the cover uses all of the space available Sky line with buzz words ‘download’, ‘mega’, ‘comp’, and ‘win’. Black text and yellow background to offer contrast to masthead. Barcode, date, issue, price. White and black, not different so as not to confuse the casheir Bubble with buzz word ‘Huge’

15 Magazine Analysis

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This is my analysis for 5 genre related covers, 5 genre related contents pages, and 5 genre related double page spreads

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Page 1: 15 Magazine Analysis

Known masthead title logo in front to show priority as too much would be left out if it was over-layed, but the background has been over-layed to give the main image some importance.

Main cover line, a lot of contrast in the font, and highlighted parts to give contrast and attract attention. Parmore is in logo form so it is recognisable to fans.

Other small image and cover title in dull colours, still in fitting with black and yellow and white theme.

Main image leader looking directly at you. Attractive female with white background.

Banner at bottom advertising extra features with the buzz word ‘PLUS!’ makes sure the cover uses all of the space available

Sky line with buzz words ‘download’, ‘mega’, ‘comp’, and ‘win’. Black text and yellow background to offer contrast to masthead.

Barcode, date, issue, price. White and black, not different so as not to confuse the casheir

Bubble with buzz word ‘Huge’

Page 2: 15 Magazine Analysis

Skyline showing bands included within magazine. Shows readers if their bands are in there without them having to open it, and draws fans of these bands.

Buzzword ‘free’ in yellow splatter. Overlays title to show importance.

Well known title so it can be overlapped without confusion. Still large and obvious.

Main image of lead singer chained up to represent the off the wall, ‘crazy’ style of the magazine. Large image over laps title to show importance and to give the image a more dramatic effect.

Main cover line relating to main image. Large, red font with un-ordered messy text showing non-conformity.

‘F*ck’ rehab cover line that looks like tag line to show a disregard for the rules the magazine has, making it appeal to younger viewers and it’s target audience.

Cover line ’25 wildest tales in metal’ including buzzwords ‘fights’, ‘drugs’ and ‘prisons’, again showing a rebellious side and appealing to the target audience interests.

3 more bands listed a long with a small image cut-out of band member of one of the listed. In yellow splatter like the ‘free’ signs. This creates emphasis on the 3 points making them seem important over the other cover titles, apart from the main cover line, as it is largest and relates to the main image.

The colour scheme red, yellow and white represent the theme of the magazine and all fit in together apart from the yellow, causing the yellow to stand out more.

3 more titles fitted in to make further use of all the space on the cover. Another cut out image is there to illustrate the tiles without distracting from the main image.

Date, barcode, publisher

Buzzword ‘Win’ along with the logo of the band slayer. It is well known and would attract their fans, who are a part of their target audience.

Page 3: 15 Magazine Analysis

Green black and white colour scheme makes this magazine stand out a lot more against others due to the vibrant strokes of green.

‘6 tracks to play’ would attract the guitar player target audience. New ones because they would want something to learn and experienced ones because they may want to see if they know them already.

‘No.1 for songs’ including two sub-lines that explain why, so it’s not seen as an empty statement, and further explanations of the sub-lines.

A list of bands to attract the target audience as these bands are ones that most classic guitar players would know of and perhaps like playing or would like to play.

Skyline shows a few bands listed in the magazine, however these are also listed at the bottom left, which could be seen as trying to cheat the consumer into thinking there’s more content than there is.

Tag line fits in well with the image and title. Best selling suggests that it is the best guitar magazine available, and all guitarists should get it.

‘exclusive’ buzzword on pink circle. This disruption in the colour scheme adds emphasis to the point.

Main cover line naming the figure in the main image and covering over him makes the well known name obvious. Underlined by pink containing a short explanation of the cover title.

Other small cover stories fitted in to make use of the room given.

Publisher

Main image of a well known guitar player attracts classic guitar fans – a large part of the magazines target audience.

Page 4: 15 Magazine Analysis

Colour scheme of red and white, typical for the NME title would make the magazine easier to spot for regular buyers. No variations in the theme are in this issue cover due to the popular band being shown, probably assumed to draw a lot of readers with out needing to stand out.

Skyline contains feature that would appeal to the readers of NME, and music in general as it is very generalised, and not genre specific like a band or singer name would be. ‘Your results’ adds personalisation to the story.

Modest smaller title is still easily recognisable.

Spotify a well known and slightly controversial music player is being shown in a red circle to attract users and haters of the program.

Small buzzword ‘plus’ followed by four band names and singers, trying to pull an audience, listeners to these musicians.

Main image of the band advertised is large and overlaps title to show importance. Shows them in a studio, not a set, which goes with the quote under the main cover title ‘If everyone slags us off, then fine!!’

Two artists with amusing lines under them to attract the reader using humour.

Main cover title ‘MUSE’ with the logo so it is recognisable to muse fans. Tag lines above and below the title draw interest by showing the consumer about the story.

Barcode, price

Page 5: 15 Magazine Analysis

White and black colour scheme with a few red text compliment the image well as these are the only colours seen in the image. The colours use bold simplicity to draw the reader.

Skyline lists bands in red making them stand out slightly.

Title is recognisable, so the main image overlaps it. Fans and most people into the genre of music –the target audience- would know the magazine.

Strangely only one cover title. The main cover title ’Children of Bodom’ has appeal due to the lines above that suggest he lives a life which means he should be dead. This attracts the ‘rock and roll’ target audience because the prospect of him living like he does is exciting.

Information like date and price are in a bar along the left side of the magazine. This conserves space and doesn’t withdraw from the minimalistic approach to the cover.

Tag line

Buzzword ‘free’ in pinwheel is emphasised by a break in the colour scheme and exclamation mark.

The main image is a common rock star playing guitar. He looks as if he is shouting, which compliments his rock look. His eye line is looking directly out at you, which creates some engagement with the reader.

Page 6: 15 Magazine Analysis

Colour scheme is basic. Grey background and black text makes the yellow titles and page numbers stand out a lot more and add contrast. There is also a red box at the bottom. This is to show it is a separate topic to the rest of the page.

Editors note next to an image of what is probably the cover giving a small introduction to the magazine, with a signature to add a personal touch.

Pictures that represent what is on each page along with a sentence explaining what is on them in a grid set up. The name of the band or feature is in bold. The page number is yellow with a page number in yellow. This show priority of information.

Main story’s picture is bigger, at sticks out a little from the grid line out from the rest of the page story pictures. The image stands out as there is no evidence of music or rock stars, instead zombies. This contrast is supposed to interest readers.

Title ‘Contents’ is in a black drop-down box from the top in yellow. It is the largest font on the page. It contrasts from it’s black background more than the contents sub-titles because it is loose-fitting inside it’s box.

Pull quote is humours and would probably make the reader want to read on. ‘confessions’ on page 41.

Titles are bold and in yellow/black to separate from the contents pages to make it easier to read through. Numbers are in bold and titles not, again to show priority.

A red box at the bottom breaks the colour scheme because it is separate from the rest of the page. It is a subscription offer, so they want it to be easy to find, so it’s on the front page.

Page 7: 15 Magazine Analysis

Grey, black and red colour scheme goes along with the metal theme of the magazine. There are is only one slightly bright picture, that hardly breaks the colour scheme.Metal hammer logo just above ‘Contents’

title in a gothic font, which is underlined, but with the date in the middle of the line, typical of the gothic style.

Red sub-titles so they contrast from the title. They are not as bold, but in the same font.The small page numbers are just in front of the titles. They are in front and in red so they are not missed.Titles are black and gothic, and list bands included. They are not small so the reader can open and quickly see all bands included.

Black box with white titles that stand out more, and two images that edge out of the box slightly and over lap the red in-line.

Two more features in a red box with two images of magazines. The yellow numbers don’t stand out due to a chromatically similar background.

Editor’s column Is long and formal, which would suggest it is different from everything else on the page. It also has nothing overlapping it, which separates it further. The only thing that does overlap is the signature at the bottom, which is personal to the editor, in keeping with the idea that the magazine and writers are all different to other magazines.

Images with their number reference on them, in case an image catches a reader’s eye, so they don’t have to look through the contents to see what it is. It also gives the designers more freedom in placing the images as they don’t have to be next to the title it corresponds to.

Page 8: 15 Magazine Analysis

The simple red black and white colour scheme is typical for NME. They do this to give an identification to themselves, and so when there is a difference in the colour scheme, people will notice more.

Simple font, simple colour subtitle keeps it minimalistic. This adds to the presence of the main image, making it the only item of interest on the page.

Formal same layout. The red words and black page titles let the word themselves create a pattern. It’s easy to read and space conservative. It also makes out there’s a lot of content.

An offer to subscribe breaks the colour scheme to draw attention to it

Title ‘NME’, the well known symbol, with simple ‘This week’, and a tag line of the date.

Contents of extra features. This separates them from the rest of the bands, because they are actual articles or reviews. They are separated into sub headings for ease of finding what you want to find.

Extras that are not quite big enough to be a feature.

‘UK’s No1 GIG GUIDE’ boasts a feature of the magazine in a suggestive red arrow.

Page 9: 15 Magazine Analysis

Minimalistic contents page with a lot of white space. This is very uncommon for most magazines.

The back ground image dominates the page, with nothing over-lapping it, making it even more dominant. The grey background takes none of the dynamics away from the image. The image is probably being used so majorly because of the significance of the different music legends all together in one picture. Anyone opening the magazine to have a look at the contents to consider buying and see this would probably want to but it more by this image.

Iconic title logo, well recognices. Vintage style ‘No. 82’ tag line, with an unusually large date.

Modest simple ‘Features’ not underlined, or bold, makes it minimalistic, but stands out even more due to the plain empty background.

Only 3 pages specified. This encourages the reader to look into it, as it is clearly a special issue, because there are se few pages.

Large page number in a vibrant colour. No title, only a pull quote from Megadeath member. The quote is supposed to be enough for a title.

A brief explanation of the image, for curious readers who may want to know more about it.

Page 10: 15 Magazine Analysis

White background, black text and text boxes. Simple fonts and only two colour breaks:On the tag lineand contents numbers

Total guitar title logo, on top of a larger contents. The audience will have just seen the title on the cover page, so stating that this is the contents page is more important. The tag line is the date.

Exciting images of guitars, amps and pedals, with titles briefly explaining what they are, a more detailed description, and the page number. The colour of the font is chosen by what shows up better on the background, white or black.

Formal layout of features.Features with description, main features.Features that are not monthly, but have significanceFeatures that are regular.All with red page numbers to add contrast.

Page 11: 15 Magazine Analysis

Attractive female as the main image on a black background. This adds dramatic dark effect and makes it easy to put text on without any visual issues. The image it’s self works for men through the attractiveness of the woman, and maybe wanting to find out more about her, and for women through wanting to be like her, or admiring her.

The title ‘Wild Child’ makes the reader interested because in the type of magazine it is the target audience would like the rebellious side of music. Finding out what people do would be in their interest. The red ‘Wild’ suggests it’s graffiti or maybe lipstick smears, which is very characteristic of the demographic expected to view it.

Question and answer format for a quick, to the point approach to the interview. This can be better than an article style format as readers can skip to the questions they are interested in.The questions are in red, when as the answers are in white. This creates a stylistic layout, and the contrast makes it easy to pick out questions.

Page 12: 15 Magazine Analysis

Main image relating to title. Stereotypical teenagers that would be similar to Kerrang!’s target audience. The image is slightly surreal and therefore interesting to the reader. It sums up the article and attitude of the band. The layout of the image one one side and the article on the other would be too formal, so there are a few crossovers in the page. The ‘slat ‘ of the main title adds to this messy informal effect.

Main title ‘Teen spirit’ is aimed to attract rebellious rock teenagers into reading the article. The font is slightly broken, and smudged, and out of line, adding to the rebellious feel of the title. It is splattered across the page.

Name of band for use of skim reading the magazine.

Brief description of the band and what they are about. Also smudged and messy like the title, but inverse colours for contrast and style.

Article type layout in columns so it is easier to read and not just one block of text. Red first two letters of each section, so the text doesn’t look boring.

Simple pull quote for lead singer. Crosses over pages, and is just below her, so people would make the assumption easily.

Humours section describing the band in pictures.

Page 13: 15 Magazine Analysis

Access all areas title suggests the reader is getting an inside view of the party, unlike other places. It is on a black case, which suggests it to be discreet.A quick explanation of what the spread is about.

Picture of the band on their own, so the reader does not get them mixed up with the crowd in the main image.

Crazy Nights draws interest to the article by suggesting there will be interesting and perhaps disorderly information about the band in the article.

Main image of a party, which is also the background. Everything else over laps it. The hands in the air and lots of people make an interesting and fun looking crowd, which may make the reader want to find out who the band is, and read on.

A few pictures give a deeper insight into the gig, so the audience gets a better understanding of the night.

Pull quote pushes the limits of being individual buy showing the band are not affiliated with drugs.

Page 14: 15 Magazine Analysis

Radar is a feature of NME that picks up new music and does a spread about them. The symbol which is recognised would gain readers even without mentioning a band or genre.

Need to know give a quick run down for people just flicking through the magazine, or people who want to see if they’re the kind of band they want to read about.

The teenagers is the name of the band. Normally articles will not be named after the band they are interviewing as they would be recognised in the image, but this is not the case, as the teenagers are new.

Subtitle to relate the audience to the band and give them an idea of what they are like.

Blue and black is a different and eye catching colour scheme, which in it’s self may draw readers interest.

Page 15: 15 Magazine Analysis

Image is dark, and set in a slightly run down old looking gothic place. It’s similar to the band members clothes, which are formal, and in black, all of them are wearing jackets. A small and faint explanation of the front man above his head.

A faint black box background allows the text to be uninterrupted and easy to read.The white formal text allows for a simple short straightforward article. The only contrast separate from the beginning is at the end, there is a list of facts about the bad, including background and who’s who.

Pull quote draws the more music and emotion orientated reader, rather than one that reads for entertainment alone. It is white, without a faint black box behind it, and stands out because of this, and the fact that it’s the only large text, other than the title. Its adds impact to the quote.