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16 Golden Rules

To Immediately And Massively

Grow Your Business

Objective

• To share 15 proven rules with our team so

that we can use it as well as assist our

customers in taking advantage of same.

Why we can trust it?

• Survey:

– 60,000 advertisements and promotions

– 105,000 selling words and sentences have been

tested on over 18,900,000 customers.

Golden Rule 1

• It is 5 times easier to sell something else

to your existing customers than to get a

new customer.

– by using the telephone or by sending them a

letter

– You can offer them someone else‘s

products/services.

Golden Rule 2

• If you have an established business 70%

of your advertising money should be

spent on re-selling to your existing

customers.

– After sales service and touch is more important

• Focus more on service/delivery part.

• Thank you letters

• Discount coupons.

Golden Rule 3

• Where possible only sell to people who

want what you sell and have the money to

afford it.

– Lower prices = No profit margin for Good

Marketing & Customer service.

– Money Vs. Product & Service.

– Objective driven Marketing.

Golden Rule 4

• Free sample of your product or service.

– Adv. Vs. Loyalty.

• Buyer – Customer – Accounts.

– FREE Report:

• Positions you as the expert and educates the

customer

Golden Rule 5

• Find the “right appeal”.

– “Appealing” 19.5 times.

– How to find the right appeal?

• Ask your best salespeople what arguments they use

to sell your products.

• Ask your best customers why they buy from you.

Golden Rule 6

• The more information you give in your

ads, the more you’ll sell.

– 2 minutes T.V. commercial Vs. 30 seconds.

– 5 page text Schlitz beer (5th to 1st).

– 800 words Adv for Mercedes (You give up

things when you buy the Mercedes Benz 230S)

10,000 to 40,000.

Golden Rule 7

• Editorial Articles get 500% more

readership.

Golden Rule 8 & 9

• Monitoring the response.

– Adv. Agencies, news paper and radio

executive hate it.

– Once you find an ad, sales pitch, strategy

that works – KEEP DOING IT.

• Same for us not for them.

Golden Rule 10

• Don’t try to be creative or original.

– Wining awards for agency rarely win sales

awards.

– Sales Vs. Creativity.

Golden Rule 11

• Use benefit headlines in all your ads.

– 1 out of 5 reads rest of the adv.

– Caught by the headline/subject line.

– Headline is the “Ad For Your ad.”

Golden Rule 12

• Client testimonials increase credibility -

and sales.

– Ours Vs Clients words.

Golden Rule 13

• Advertising recall OR actual sales.

– For agencies

– For us.

Golden Rule 14

• Small test adv. (Check media)

– Less budget on wrong media.

– Advantage of Right media.

Golden Rule 15

• Don’t listen to opinions and advice from

well meaning friends, family and business

associates.

– Listen to those only who can sell better then

you.

Golden Rule 16

• Need more help?

• Call us

Thank You !

Connect with us:

www.mastermindindia.in | info@Mastermindindia.in

Consulting | Training | Staff Training | Placement Services