Magazine Ownership:

Total Film

Company Total Film is published by Future Publishing (PLC) It has offices in the UK in London and Bath – owns the US company Future US and Future Australia. They published over 150 magazines and over 40 websites. They have a contract publishing division Future Plus, but magazines and websites is there main source of revenue.

Structure Head of offices in Bath Satellite offices in San Francisco, London, Sydney The company is divided up in terms of types of magazines: Technology Computing Games Film Music Future Women Photography Creative & Design Sport Auto Handpicked Future 

Little White Lies

Company Little White Lies is published by Church of London, a privately owned company.

Their offices are in East London. They currently published two magazines – LWL and Huck. Other revenue sources include graphic design, marketing, contract publishing and event management.

Structure Church of London is split up into 3 Magazine teams Little White Lies Huck Contract publishing – creating bespoke magazines for companies Design Agency Creating posters, brochures and prospectuses Event Organiser Organising specific movie events and festivals.

Sight and Sound Sight and Sound is published by the British Film Institute The British Film Institute (BFI) is a charitable organisation established by Royal Charter to promote British film and TV, use it as a record in terms of contemporary society and promote its education. BFI is a non profit organisation.

Company Structure BFI BFI’s headquarters are on the Southbank in London Within the BFI there are teams working on the following. The London IMAX cinema The London Film Festival BFI Education – Events and Publishing

BFI Archive BFI – Production, UK Film documentaries.

Follow up

The magazine is monthly and available in the few selected stores – partly do to a low circulation but also as LWL is an aspiration magazine that is conscious of being seen in the right places. As much as it dislikes mainstream image, it has to fight the market.

There is some appreciation of digital distribution with the app – but the app is reviews and links to blog post rather than being an interactive digital mag – this suggests the mag, the physical item is more important than the brand or content. The hardback cover is harder to come across with magazines.

The fact that the archive is available for free is an interesting business move – LWL is about design appreciation – Church of London can attract more readers by making existing content available for free and attract business for their contract publishing and event business. It’s seen as a collectable by much of its audience as a physical copy, a jpeg of picasso’s work is fine, but it’s not as valuable or important than the real thing.