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Strategy Applied Results SM
Tulio [email protected]
Alan [email protected]
Paul [email protected]
2 June 2009
Omniture’s Implementation Partner in Latin
America
Agenda
• Introductions, Background and Purpose
• Online Marketing Strategies Engaged and Contemplated
• Introduction to the Omniture’s Suite
• Questions and Answers
• Next Steps
Purpose
• Discover online marketing initiatives• How is success measured• What would you be doing if you could with your online marketing?• Most effective marketing and engagement tools?
• E-mail• Pay Per Click Advertising• Search Engine Optimization• Website development and Applications• Intranets, Extranets• Landing page Optimization• Integration with CRM• Social Media and User Generated Content
Lima Consulting Group Positioning
Online Marketing
Online Marketing Strategy
Software & Systems
Execution
Measurable Results through
Analytics
Interactive Ad Agency• Online Marketing Strategy• Online Marketing
• Search Engine Optimization • Pay-Per-Click Advertising • E-Mail Marketing • Internet Media Buying • Social Networking
• Web Analytics • Web site development
• Web Applications• Creative Services• Content Management Systems
Cross Between an Interactive Ad Agency and a Software Integrator
• Business Solutions • Customer Relationship Management Systems (CRM)• Enterprise Resource Planning (ERP)• Financial Management Solutions• E-commerce
• Market Survey Systems and Polls
• Consulting Services• Market Research, Surveys and Focus Group testing• Custom Application Development• Business Process Engineering
Interactive Ad Agency Business Software Integrator
Strategic Thinkers
Technical Experts
Lima Consulting Group Background & Capabilities
Big Idea: One company that does both marketing strategy and technical development
Certified Partner with o Google – Certified Google Professionalso Omniture – leading online marketing on-demand softwareo NetSuite – premier on-demand business softwareo Salesforce – leading on-demand CRMo Many other software solutions
We help companies develop, deploy and measure online marketing
strategies
• AmeriGas (NYSE: APU) • SDI Strategic Distribution, Inc. (NASDAQ: STRD) • IQuote – the first term life insurance quoting company online• University of Pennsylvania • United States Coast Guard • State Farm Insurance • Lazard Alternative Investments • Global Event Partners • Select Health • The Philadelphia Hispanic Chamber of Commerce • United States Service Academy Society• The Philadelphia Zoo
7
Lima Consulting Partial Client List5 Years of Online Interactive Marketing Consulting Experience
• How do your people develop your online strategy? How are you organized?
• What is the purpose of your website?• How is success being measured?• What is the cost to acquire a conversion?• What tests have you recently ran and what did you learn?
Online Marketing Strategies and Tactics
Online Business Optimization Evolution from A Channel to Business Strategy
Measure Optimize
Find and apply new
insights to optimize
your business based
on a complete view
of all interactions
Deliver reporting
and dashboards to
measure marketing
performance
Leverage these
measurements to
make informed
decisions about
how to interact
with customers Bring together
information from the
Internet and the
enterprise for a
comprehensive
view of customer
interactions
Automate certain
customer interactions
and activities based
on real-time data,
business rules and
performanceExtend
Innovate
Automate
Execute
Measure
OmnitureThe Leader in Online Business Optimization
• Public Company on NASDAQ: OMTR• $180M Revenue in 2007, 80% YOY Growth• Global Reach; 1000 Employees; 15 Countries
• Global Market Leader for Web Analytics• 5000 Customers, 200 Fortune 500; 95% Retention• Industry Consulting, 24/7 ClientCare and Education
• Over 2.2 Trillion Transactions Served in 2007• 9,000 Servers Across Global Data Centers• Over 250 Patents and Patent Applications
Company
Leadership
Infrastructure
MEDIA
RETAIL
FINANCE
TRAVEL
TELECOM
MANUFACTURING
TECHNOLOGY
AUTOMOTIVE
Customer SuccessOver 5000 Customers Across Many Industries
5 of Top 10 Media Companies
Customer SuccessIndustry Leaders Run on Omniture
6 of Top 10 Retailers
4 of Top 5 Banks
4 of Top 5 Travel Companies
23 of the Wired 40
4 of Top 5 Top Travel Companies11 of Top 15 Automotive Companies
7 of the Top 10 Consumer Products Companies
6 of the Top 10 Business Week IT-100
MEDIA
RETAIL
FINANCE
TRAVEL
TELECOM
MANUFACTURING
TECHNOLOGY
AUTOMOTIVE
How do I optimize my advertising/marketing dollars ?
How do I optimize the customer experience ?
Eliminating the line
Integrating online and offline data
Print DRTVRadio
OOH Call CenterTV
DMPOS Event Mktg
CMS
Site SearchWeb
Analytics
Surveys
AffiliatesSEM
Display Ads
SEO
Social Networks
Mobile
???
Weekend Visitor
Cart Abandoner
From Search Engine
Pennsylvania Visits
Clicked on Display Ad
Returning Visitor
From Affiliate
Making Your Data a Strategic AssetOpen Data Collection, Analysis and Optimization
Business
Strategy
Omniture is NOT an analytics company
We are an optimization company
Optimize Ad Spend
and Conversions
All of this relies on the underlying data
Defining the Online Marketing Suite
October 2007
“Forrester believes that the time is right for the online marketing suite to emerge.”
Online Business Optimization Product Suite
Complete – Open – Modular – Flexible
Omniture Online Marketing Suite
OPEN, ONLINE BUSINESS ANALYTICS PLATFORM
CMO DASHBOARDS
VISITORACQUISITION
CONVERSIONONLINE
ANALYTICSCHANNEL
ANALYTICS
Kiosks
Call
POS
Teller
Search
Display
Mobile
Video
Competitors Do Not Match Up to Omniture
No open and extensible platforms
Performance and service reliability
No integrated view of interactions
Financial viability of some in doubt
Point Solutions
Insufficient breadth of product
No industry expertise or depth
Quality of support and services
Conflicts with customer interest
Free Products
Source: Guy Creese, Vice president, The Burton Group
“The Omniture Suite is a one-stop-shop solution. Enterprises can buy an integrated solution from a
single vendor, rather than having to purchase separate solutions…”
April 8, 2023
Partner Presence
Latin American Partner: Lima Consulting Group currently has offices in Colombia and Uruguay
• Latin American Management Team• Paul Lima – Product Development and Marketing roles
in large financial services institutions.• Tulio Albuquerque – Business Development in Brazil• Alan Colmenares – Business Development at leading
technology companies in the US and in Latin America.• Geographic Presence
• USA – Headquarters• Latin America – Business Development (Colombia)• Engineering (Uruguay)• Sao Paulo, Brazil – Planned for 2010
• Collaborative relationship with Omniture Consulting
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