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2010년 10대 히트상품 목차 요약 Ⅰ. 히트상품으로 본 2010년 소비 트렌드 Ⅱ. 10大 히트상품 2010. 12. 15. (제784호) 작성 : 하송 선임연구원(3780-8308) [email protected] 강한수, 이동훈, 김근영, 이정호, 김상범, 한일영, 이민훈 수석연구원 박성민 선임연구원

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2. CEO Information 784 1 324 2010 10 . , K2, , , PC, K, , , , 10 . IT (, , PC) , , , . 2010 IT , (, , , G20, F1) . , . 2010 . , . , . , TV . K2, . , , . K . 2010 10 1: 40% 2K2: TV 10% 3 : , 4: 5 PC: IT 6 K: 7: (1,335) 8: 9: 10 : 3. CEO Information 784. 2010 2010 10 , 2010 1) 2) - , , SERI 48 IT , , 10 - , , PC 5 - K, , 2010 10 1: 40% 2K2: TV 10% 3 : , 4: 5 PC: IT 6 K: 7: (1,335) 8: 9: 10 : 1) , 2) SERI (2010.12.2.12.8., 10,324) 1 4. CEO Information 784 2010 2010 IT , , - , , - 2010 IT , : : (, ) : 2010 10 2 5. CEO Information 784 : , , PC , PC IT - 5 2010 1 Wi-Fi, 3G IT - 2000 PC(5) , , , , E-book - , (4) - , : K2, , , TV 3 6. CEO Information 784 - 2006 , 2010 - K2(2) TV 18.1% - (3) 2010 - (10) 50% : K, , , , , - K(6) - (8) - (9) 4 7. CEO Information 784 , - TV 1 3 - , ( ), (Harinacs) IT , , - , 2010 () Wired - : 3D TV, , 3D ( DVD ) TV - : , , ()- : , , LED HP Envy 14() Harinacs() - : , , LED ( ): (2010. 11. 25.). " 2009".; "201030". (2010.11. 2.)..; Fall 2010 39 Best Products. (2010. 11. 1.) Wired. 5 8. CEO Information 784. 10 1. 1 2010 11 600 3) - 1 8 - 2030 (: ) : S, 4 - 6 S 11 180 3) " 700 ." (2010. 12. 1.). . 6 9. CEO Information 784 ( ) - - , , , , IT 1:1 11 (KakaoTalk) 300 , iOS (We Rule) , , , - , - (ubiquitous needs) , , 7 10. CEO Information 7842. - 18.1% 1% 8.6% 2 - ( ) 6 Top 11 8 , - 134 6,402 ( 71), 130 - < - > (< > ) - < - > (, ), , () 8 11. CEO Information 784 , - , , - - 30%, 10%, 60% , , - , , - , 1 " "( PD) 9 12. CEO Information 7843. 2010 2 - U-20 U-17 20 78 U-20 3 , 17 9 U-17 FIFA 1990 20 - 17 20 , MVP 12 - 6 2009 100 , - 2001 - ( 18) 1,450 ,(2) (5) 105, 3 6,000 10 13. CEO Information 784 4. - , , , CEO, 2010 3 12 11, 5.8 , 3 360 : Socialbakers ; ; NHN - , - - E- 4) 5 6 100 4) (social shopping), 11 14. CEO Information 784 : - GAP 10% , - 32,000 , : , - , - - , - 12 15. CEO Information 784 5. PC IT PC PC2010 - () () IT (KT, ), (RIM, ), (HP, PC ), (, PC ) - PC 2011 120, 2012 300 5) PC , , - 2010 PC , "IT 2015 "( , MIT )6)- , , , , < > PC E-book 1 5) " , ." (2010. 9. 27.)..6) Tech Crunch (2010). Nicholas Negroponte: The Physical Book is Dead in 5 Years. 13 16. CEO Information 784 IT - PC 2001 MS PC , - ( ), (PMP ), ( ),(PC ), ( ) " PC CEO " ( , CEO)7) - , - - 2010 11 , , 7) Colony, G. (2010. 4. 6.). Beyond the iPad Hype. Businessweek. 14 17. CEO Information 784 6. K K7 K5 - K58) 2010 4 29 1 3,552 6 1 673 9,957 YF , 7 1,636 - K5, K7 2010 2009 2010 30%, 75% 2006 K - " ."( ) - 2010 K5 R iF - , 8) 2009 K7 K (KIA) (KOREA), , , Kratos, Kinetic , 5 K5 15 18. CEO Information 784 7. 9) 2009 12 17 1,000 2010 2 27 1 - 3D (2D 3D 3D IMAX) 3D - (emotion capture), , 3D 3D (CG) ( CG ) - 3m , ( , ),( ) 3D TV , , , 3D 3D IPTV - 2010 3D TV 3D 9) (), () (Ava: ) (Terr: ) , 16 19. CEO Information 7848. - 2010 2 4 6 100g 4,000 4 - , ,, , , , , - 4 23 10 , 20 10 - , ,, 17 20. CEO Information 784 - " 4050 " ( ) - 10) - - 34 2010 534ha 2007 112ha 5 - 45 100% 10)2008 18 21. CEO Information 7849. - () 2004 : 200811) 18 2009 75 2010 11012) , (HEATTECH) 2004 2010 11 1 - - - , , , , - 11)2008 2008 (10) 2009 (23) , 2009 2010 12)2010 110 19 22. CEO Information 78410. < > KBS < > - , , , , , - 2010 9 16 50.8%13) , 38.7% () () , - SPC 9 , (700)40% 1,000 - 13) TNmS ( ), 2007 MBC 3 50% 20 23. CEO Information 784 : 1 324( 52.5%, 47.5%) : 25 (9.5%), 25~34(31.6%), 35~44(27.5%),45~54(21.2%), 55 (10.1%) : (70.7%), (29.3%) : , (6.1%), /(18.9%) (42.1%), (9.3%),// (0.5%), (11.4%), (2.4%),(9.4%) : 48 10 / 1K2 2 PC 3 K 4 5 6 3D TV 7 8 9 10 LED 11 12 13 14 15 5: 10 ( ) 21 24. CEO Information 784 12 K23 K2 4 5 PC 6 K PC7 8 9 3D TV10 K11 12 1314 153D TV 25 25~3435~44 45~54 55 1 2K2K2K2 3 K24 5 PC K PC 6 PC K PC PC7 K 3D TV8 9 10 3D TV 11 3D TV K 12 5 LED13 3D TV 14 15 3D TV K 22 25. CEO Information 784 4 10 200720082009 2010 1UCC 2 K2 3 4 LED TV 5CMA PC 6 K 7 WiiGirl 8 9BB 10 KT (QOOK) < >1. : 2. K2: K2 3. : 4. : , , 5. PC: , 6. K: 7. : , () (2009). []. : 20.8. : 9. : 10. : KBS 23 26. CEO Information 784 Trend < 1 >12. 7 12. 8 12. 9 12. 1012. 13/()1,131.40 1,146.001,139.40 1,143.801,146.00 /() 82.65083.48084.055 83.770 84.000/() 1.33030 1.32670 1.32610 1.32410 1.31990(3AA-, %)4.014.124.124.114.19(3, %) 2.893.083.173.143.26 CD (91, %)2.802.802.802.802.80LIBOR (3, %)0.30219 0.30219 0.30219 0.30156 0.30156 (S, $/) 88.2787.3788.8088.6688.74 WTI(S, $/) 88.6888.3688.40 ..88.59 CRB 500.46504.18504.64 503.70 .. (KOSPI, )1,962.52 1,955.721,988.96 1,986.141,996.59 5 CDS 102 102 99 97..< >2008 20092010.7 2010.8 2010.9 2010.10 2010.11 1) 3.4-0.915.6 17.0 3.9 13.5 .. 77.574.684.8 81.6 81.579.5 .. 3.6 2.03.24.2-0.9 3.0 .. 3.2 3.63.73.33.43.3 ..()76.988.993.1 83.1 85.783.2 .. ()2,357.7 2,350.6 2,430.1 2,400.52,405.42,417.2 .. 4.7 2.82.62.63.64.13.3 8.6-0.23.43.14.05.04.9 5.4 2.12.72.64.14.83.6(, FOB)2)4,220.1 3,635.3406.7371.3394.2433.6 ..()(13.6) (-13.9)(27.5) (28.3)(16.2) (27.6) ..(, CIF)4,352.8 3,230.9354.2352.6349.9368.8 ..()(22.0) (-25.8)(27.9(28.7)(17.6) (21.3) ..()2,012.2 2,699.9 2,859.6 2,853.52,897.82,933.52,902.31) (2010. 11. 30.) 2010 10 2) (2010. 11. 15.) 2010 10 24 27. CEO Information 784< > 2009 2010 2010 20102010 2008 20094 1 2 34GDP 1)2.3 0.2 6.0 8.1 7.24.5 .. 1.3 0.2 5.8 6.3 3.73.3 ..-1.0-9.113.329.930.2 25.2 ..-2.8 4.4 5.0 2.3-2.9 -2.1 ..SERI 38.553.253.251.952.7 52.2 51.8( )SERI 0.731 0.640 0.640 0.728 0.801 .. ..( )()2) 1,683.7 1,946.5 1,946.5 1,998.0 2,045.5 .. ..() 802.3 854.8 854.8 863.6 877.7 .. ..()11.9 -17.6 -17.6-7.0 -11.4 .. ..() 32.0 327.980.8 2.685.7 94.1 ..()3) 3,174 3,454 3,454 3,558 3,5153,660 ..1) GDP 2) 3) IMF, World Bank 9 , < >( , %) 2009 2009 2010 20102010 2008 20093 4 1 23GDP 1)0.0-2.6 1.6 5.0 3.71.72.5 2) 5.8 9.3 9.810.0 9.79.59.62)3.8-0.4-1.3 2.7 2.31.11.1GDP 1) -1.2-5.2-1.5 4.2 6.61.83.9 2) 4.0 5.1 5.3 5.2 5.05.35.0 2) 1.4-1.4-2.2-1.7-1.1 -0.7 -0.6GDP 1)0.6-4.1 0.4 0.2 0.31.00.4 2) 7.5 9.4 9.8 9.9 9.9 10.1 10.0 2) 3.3 0.3-0.3 0.9 1.41.41.8GDP 1)9.6 8.7 9.110.711.9 10.39.6 2) 4.2 4.3 4.3 4.3 4.24.2 .. 2) 5.9-0.7-0.8 1.9 2.42.93.61) , , GDP , GDP 2) 25