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Jackson Associates Research is the leader in marketing research project recruitment and hosting. Take a look at what makes us a cut above the rest.
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Diamond Service is Yours
Expansive respondent database and market expertise
• Over 100,000 in Atlanta database
• Over 30,000 in Boston database
We understand the cultures and communities in our markets
We specialize in niche audiences (patients, physicians, ethnic groups)
Web capability streamlines operations
• Algorithms in advance
• National database growth
Our Culture
Focus is on people, not profit
Four rules that govern
• Loyalty to company and clients
• Teamwork ties us together
• Perspective is positive
• Expectations are kept high
Management staff is enthusiastic and involved in growth
Quality is to be expected
Education is key
What we do… matters
Our Advantage
We innovate
We simplify the process
We guarantee our work
We work proactively
We do whatever it takes
We understand partnerships.
Our Commitment
We adhere to the strict ethical standards established by industry organizations, such as MRA, CASRO, PMRG and ESOMAR.
We comply with federal and state laws regarding the recruitment of children
Client sample is used and returned according to client instructions
The privacy of our respondents is important:• Unless necessary for pre-study assignments or post-study validation,
respondent last names, phone numbers and addresses remain confidential• Employees must sign non-disclosure agreements regarding the protection of
client and respondent data
Our Services
QualitativeFocus Groups
Quali-quant (CLT)
Ethnographies
Interviewing (on- and off-site)
Usability Testing
National Field Management
Ideation Sessions
QuantitativeSensory Tests
Home Use Tests
Intercepts
Online Surveys
Programming and Hosting
Telephone
Jackson Midtown
Midtown Atlanta
Easy access, just 12 miles from airport at 14th and Peachtree Streets
Three trendy, sophisticated studios
Includes “Instant Update” technology(clients are automatically updated on a monitor in theirviewing room when respondents check in)
Surrounded by 4- and 5-star restaurants and hotels,as well as the Atlanta art scene
Private 2nd Floor Access
Respondent ReceptionElevator lobby
Midtown Atlanta
Warm and Intimate – The Peachtree
Featuring seating for 10 in the viewing room, this studio suits
anyone’s taste.
Midtown Atlanta
Jackson Perimeter
Four focus suites with luxurious lounges
Sensory lab with adjacent prep kitchen
Commercial kitchen with heavy electrical support
1200 sq. ft. foot auditorium• Direct access from parking lot• Circuitry for large appliances• Seating for up to 100• Viewing for 24
North Atlanta
Commercial Kitchen
North Atlanta
Sensory Lab, Adjacent Prep Kitchen
North Atlanta
Boston
4,000 square feet
Ground floor access and loading dock
Conference room seats 6
Client viewing room
Local recruiting and quality assurance
Sensory lab with seating for 30
20 minutes from Logan airport
Boston, MA
Sensory Lab and Prep Kitchen
Boston, MA
Sensory Lab seats 30 per session
Plenty of storage and countertop space
Conference Room and Viewing
Boston, MA
Our Research Team
Melisa Gipson, PRC - Executive Vice President 19 yearsBids and books projects, oversees Business Development
Kelly Gray - Vice President 8 yearsBids and books projects, oversees Midtown facility and projects
Project DirectorsBobbieJoSalyers 7 years Rachel Knobloch 1 year
Candice Pratt - Call Center Director 6 yearsModerates as necessary
Ron Kirby - Resource Manager 14 yearsOversees quality assurance and database management
Lillie Haley - Client Services Manager, Perimeter 11 years
Robert Richie - Client Services Manager, Midtown 6 years
About Marisa, President and OwnerMarisa Pope has been in the marketing research profession for over 20 years and has experience in both qualitative and quantitativeresearch methodologies. She has a strong background in advertising, promotion and operational efficiencies and has been an active memberof the Atlanta/Southeast Chapter and National Marketing Research Associations for most of her career.
Marisa is a member of the National AMA and serves as a Director-At-Large on the Board of Directors for the National MRA. She is anaccomplished public speaker who has been instrumental in the development of several educational seminars for both the chapter andnational associations. Marisa is a Past President for the Atlanta / Southeast Chapter of the MRA and served for four years on the EducationWork Group, two years as Chairperson, for the National MRA.
The recipient of the National MRA's prestigious Shining Star Award in 2006, Marisa was also awarded the Distinguished Service Award in2010 and has achieved and maintained her Professional Researcher Certification (PRC) status. She also serves on the Program Committeefor the Pharmaceutical Marketing Research Group and belongs to the AMA, ESOMAR, PBIRG, CASRO and many other industryassociations and groups.
A Chicago native, Marisa moved to Atlanta with her family when in her teens. She attended the University of Georgia with a concentration inAdvertising. After successfully managing Jackson Associates for more than 17 years, Marisa purchased the company in 2006. She is activein the daily business operations while spearheading sales and business development. Her passion for the industry and drive for successkeeps her looking for ways to stay ahead of the competition, and these attributes are reflected in the company’s technology, facility designand client relationships.
When she isn't working, Marisa enjoys hiking, making jewelry and traveling (most especially to Sedona, AZ.) But her true passion isspending time with her nephew, Nicholas and her niece, Sydney, who keep her focused on the most important things in life.
Marisa Pope President
Client Feedback
People here are FABULOUS! This is absolutely my preferred facility in Atlanta. It's high tech, clean, comfortable with plenty of space, food, and drink.
Jennifer TallarigoMarketVision Research
Jackson Associates has raised the bar for me for excellence in a research facility. The words “No, we can’t” don’t seem to be in their collective vocabulary. They try and usually succeed beautifully – and always with a smile. Their warmth is always so welcoming to a weary traveler. I consider it to be one of the very top stops world-wide!
Ellen KarpAnerca International Inc.
We have found that the service, quality and commitment to customer satisfaction are always excellent at Jackson Associates. They are always our first choice of focus group facilities when we conduct groups in the Atlanta market.
Chris CurtrightUPS
Life on the road is hard enough. I have to say, of all the facilities we use, I think you realize that the most. You should offer training courses on how to run facilities and customer service.
Beth CareyIntegrated Marketing Associates
Really enjoyed working with you guys. You did a great job with a difficult recruit and lots of changes!
Jess WehnerIpsos Understanding Unlimited
We are always excited when we have an assignment in Atlanta because we get to work with Jackson Associates!
Jill ArthurR.F. Caffrey & Associates, Inc.
We Give Back
Jackson Associates proudly supports the following organizations:American Heart Association
Autism Society
Boy Scouts of America
Make-a-Wish Foundation of Georgia & Alabama
Susan G. Komen for the Cure
TOMS Shoes
