2010 20112009

Tennessee

Y&F Tennessee – Facts

• ORNL FCU-Oak Ridge, TN

• Assets: $1.3 Billion

• Members: 149,000

• Branches: 32

• Launched: February 2010

Jessica EmertRadio Partnerships

Radio Partnerships

Bonnaroo

• Full media pass

•Y&F Tennessee reporting updates on behalf of Star

•On air: 2-3 times per day

Y&F Tennessee HOT broadcast booth

•Y&F TN sponsors all HOT remotes (1-2 times per week)

• Logo recognition

Y&F Tennessee HOT broadcast booth

•Open invitation to attend and give out Y&F swag

•Positive associations with other companies/locations

After School Ambush

• Target high schools

• Text campaign with a concert at the winning school

Jessica EmertRadio Partnerships