2012-2013 Corporate Citizenship Report

CORPORATE CITIZENSHIP REPORT | 2012-13 1

2012-2013 CORPORATE CITIZENSHIP REPORT

HOW WE MATTER MORE


01 LETTER FROM THE CEO

04 MATTER MORE

02 AGENCY OVERVIEW

05 MATTERING MORE TO OUR PLANET

07 INDUSTRY AWARDS

03 LIFE @MWW

06 GOOD + MATTERS

08 WHAT’S NEXT


01LETTER FROM THE CEO


DEAR FRIENDS AND COLLEAGUESOver the past few years, much discussion has taken place about what is the next evolution of corporate citizenship. And yet, a real look reveals no “right” balance between philanthropic donations, environmental initiatives, community programs or skills-based pro bono work. The truth is, there is no easy answer or one-size-fits-all solution.

Thank you for being part of this journey.

MICHAEL KEMPNER / President and CEO

Here’s what we do know: true corporate citizenship starts by looking inside, and seeing what your business and your employees can do to make a positive impact. At MWW, we call this Mattering More. It is the mantra that runs through everything we do – be it serving our clients on a day-to-day basis, making decisions that affect our business and employees, or serving our communities. We always ask ourselves, How can we Matter More?

For more than 25 years, MWW has worked tirelessly to be a trusted and valued corporate citizen. As a result, we have spent a lot of time thinking about how to make a difference, both internally and externally, through charitable works, philanthropic efforts and the work we do for our clients. This has made our programs – and most of all, our clients – more sophisticated, but we know we are just beginning.

At MWW, each person offers a unique contribution, passion, idea, and motivation that betters our business – and we use those attributes to matter more to our communities. In 2013, MWW transitioned from just being a responsible, sustainable corporation to creating a culture of citizenship that trickles down to every employee and client – a culture in which the corporation shares the core values of its citizens and utilizes service as a solution to address societal needs.

MWW has invested in supporting some of the most pressing priorities shared by our employees, clients, and neighborhoods. The following report gives a glimpse into our commitment from promoting youth employment opportunities with NFTE and Homeboy Industries to our volunteer efforts and work in New Jersey to help recover from Superstorm Sandy. In 2013, we were

honored to have been a part of the national A Billion + Change campaign where we have joined forces with industry-leading companies to increase awareness of the real impact that corporate citizens can have through skills-based volunteering.

This report is more than a rundown of feel-good activities – it’s the MWW blueprint for our ongoing effort to sharpen and share employee talents through pro bono and skills-based work, and to support the responsible practices that we believe matter most. You can learn more about our commitment to corporate social responsibility in the pages that follow, including real-life, people-powered accounts of how our staff reaffirms this commitment.


After moving to New York City from Dallas in 2011, I was eager to get involved in my new community. New York City has no shortage of non-profits, so I wasn’t sure where to begin. All I knew is that I wanted to make a real difference in someone’s life. After speaking to my network about what they were involved in, New York Needs You (NYNY) quickly stood out in the crowd.

Founded in 2010 by a network of Wall Street young professionals, NYNY is a two-year long intensive mentoring and training program for first-generation college students to help them succeed in their

future careers. In addition to being the first in their families to attend college, several of the students also are first-generation Americans and crafting their very own American Dream here in New York City. The students, called Fellows, meet with professionals, called Mentor Coaches, one to two times per month for day-long Saturday workshops on various topics ranging from public speaking to resume and cover letter writing to subsidized test preparation. Fellows and Mentor Coaches also meet outside of workshops for additional relationship building.

I applied and was accepted as a 2012 Mentor Coach and couldn’t be happier with my experience. My fellow is majoring in Music & Business at Lehman College. Shy and unsure when we first began working together, in one year I’ve witnessed an incredible transformation in her enthusiasm, poise and potential. She’s grateful for our work together, but I’m indebted to her and NYNY for an awe-inspiring journey, and for making my new home of NYC a better place to be.

Emily Graham, VP – New York Needs You

All I knew is that I wanted to make a real difference in someone’s life. After speaking to my network about what they were involved in, New York Needs You quickly stood out in the crowd.

STORIES OF EMPLOYEES MATTERING MORE

STORIES OF EMPOYEES MATTERING MORE: EMILY GRAHAM


02 AGENCY OVERVIEWCOMPANY STATISTICS

OUR MISSION AND VALUES

EXECUTIVE LEADERS


AGENCY OVERVIEW02

MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent agencies. With headquarters in New York, the firm works across nine office locations and global network of partners to provide seamless support for our clients whenever and wherever they need us most. In 2012-2013, we expanded our offices in New York, moved to a new location in Los Angeles, and acquired a London office to accommodate our growing team and clientele.

At MWW, we take communications out of a silo and into an agency think tank with capabilities in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Our approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 “PR Agency of the Year,” the International Business Awards 2013 “Midsize Agency of the Year,” the Bulldog Stars of PR Awards, as well as 2013 “Best Places to Work in New Jersey” by NJBIZ.

For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com.

Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

AGENCY OVERVIEW


AGENCY OVERVIEW: COMPANY STATISTICS02

OFFICE LOCATIONSEAST RUTHERFORD, N.J.

NEW YORK

LOS ANGELES

TRENTON, N.J.

DALLAS

CHICAGO

WASHINGTON, D.C.

LONDON

SAN FRANCISCO

OVER

IN NINE OFFICESEMPLOYEES200

1986

COMMUNICATIONS

PRIVATE NEW YORK

FOUNDED

INDUSTRY

TYPE HEADQUARTERS

COMPANY STATISTICS


OUR MISSION

OUR VALUES

Our mission is to create relevance for our clients and make them matter more to their key stakeholders. We do this by providing them with the best in strategic, integrated communications counsel and effective, measurable implementation, and by understanding how content and individuals drive the dialogue that ultimately contributes to purchase, recommendation, or engagement.

COMMITMENT: We are committed to our clients, our work, our employees and their personal growth. We strive to continually be an agency of achievement.

ENERGY + PASSION: Clients stay with MWW because of the boundless energy and passion we invest in the work we do.

TEAMWORK: We are proud of our collaborative and collegial environment.

RESULTS: What sets us apart from our competition are not only the results we achieve for our clients but our never-ending desire to exceed expectations.

INTEGRITY: We hold ourselves to a high standard of excellence, quality, and respect for all. We don’t simply do things right; we do the right thing.

AGENCY OVERVIEW: OUR MISSION AND VALUES02


ABOUT THIS REPORTFor more than 25 years we have worked to grow a business that we are proud to say is firmly founded in ethical and responsible business practices. The publishing of our annual corporate social responsibility report is to provide insight into our efforts to improve our economic, social and environmental impact. This report represents our journey; identifying areas for improvement, recognizing our achievements and setting goals for the path ahead.

AGENCY OVERVIEW: OUR VISION AND VALUES02


AGENCY OVERVIEW: EXECUTIVE LEADERS02

MICHAEL KEMPNER Founder, President & Chief Executive Officer

CARREEN WINTERS Executive Vice President, Corporate Communications

JOHN DIGLES Executive Vice President, General Manager- Chicago

STEVEN E. SOME Senior Vice President, General Manager - Trenton

ANGELA CALZONE Senior Vice President of Talent Resources and Organization Development

DAVID HERRICK Chief Operating Officer, General Manager- NYC

ALISSA J. BLATE Executive Vice President, Global Consumer Marketing

WILLIAM P. MURRAY Executive Vice President, Public Affairs

JP SCHUERMAN Executive Vice President, General Manager, Western Region

SETH ROSENSTEIN Executive Vice President, Chief Financial Officer

DOUGLAS SMITH Executive Vice President, General Manager - Washington, D.C.

PATRICK HERRIDGE Managing Director, London, UK

LAURIE ARMSTRONG Senior Vice President, General Manager - Dallas


It has always been important to me to remember my Italian roots and to be of service to the community. When I was asked to join the Garfield, New Jersey chapter of UNICO National, the largest Italian-American service organization in the United States, after graduating college in 2009, I could not pass up the opportunity to not only help others, but to also learn about myself and where I came from.

I have taken my media relations and communications skills to serve as the Public Relations Manager for our chapter. I coordinate all correspondence with the media, draft any

written material that is needed, and counsel the chapter on communicating and marketing events and fundraisers.

As an organization, we fundraise for a number of various charities and serve our local community members who are in need. Our largest service project of the year is in December, where we purchase close to $3,000 in food for 50 families in the Garfield community and deliver it to their door for the holidays. It’s projects like this that help us all appreciate what we have in our daily lives.

Guiseppe Barone, AAE, Jersey – UNICO National

When I was asked to join the Garfield, New Jersey chapter of UNICO National, I could not pass up the opportunity to not only help others, but to also learn about myself and where I came from.


STORIES OF EMPOYEES MATTERING MORE: GUISEPPE BARONE


03 LIFE @MWWHIRING PRACTICES

EMPLOYEE TRAINING

EMPLOYEE EDUCATION

INTERN PROGRAM

BENEFITS


LIFE @MWW03

MWW’s greatest asset is its talented staff. From our most seasoned communications professionals to our talented and eager interns, we are committed to adding ongoing value to our employees’ work experience. Through their contribution, passion, energy, ideas, commitment, and loyalty, we continue to drive our collective success and exceed expectations. MWW is consistently named one of the “Top Places to Work in PR” by PR News and “Best Places to Work in New Jersey” by NJBIZ.

HIRING PRACTICESIn order to provide equal employment and advancement opportunities to all individuals, employment decisions at MWW are based on merit, qualifications, and abilities. MWW does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, genetic information, veteran status, marital status or any other characteristic protected by applicable law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

MWW complies with applicable state and federal labor and employment laws, and has established programs to initiate and promote equal employment opportunity throughout the organization. Working together, valuing and respecting individual differences, will improve the quality of work life for each of us.


LIFE @MWW03

EMPLOYEE OVERVIEW

FULL-TIME EMPLOYEES 8 HOURS

ALLOTTED ANNUALLYPER FULL-TIME EMPLOYEE TO BE USED FOR VOLUNTEER EFFORTS

ALL LEVELS VP OR ABOVE

35% 48%

65%

15%TURNOVER

52%202

EMPLOYEE RECOGNITIONMATTER MORE AWARDSWe work in an industry where the work of a client or agency is often overshadowed by the work of talented individuals. At MWW we aim to ensure our employees are rewarded for their creativity and dedication to the success of our clients and our business. Through our Matter More recognition program we highlight at least one employee each month for the value they bring to our agency.

TIME FOR COMMUNITY SERVICEWhile the agency as a whole is committed to pro-bono and community service, we support the individual passions of our employees by providing them each with eight hours a year to support the organization of their choice. Our talented team is passionate and dedicated to helping their communities.

PROFESSIONAL DEVELOPMENT AND EDUCATION MWW encourages our employees to continue to grow, learn and develop new skills to better their and our ability to Matter More to our clients and our industry. MWW’s commitment to supporting our employees’ individual career development enables us to attract and retain the top talent across the industry and empowers our employees to realize their own potential.

MWW UNIVERSITYIn 2013, we re-launched MWW University, enabling employees to learn from each other and experts to share best practices across the entire agency. In 2012-13, we provided trainings ranging from business ethics to media relations.

MWW INTERNSHIP “ASSOCIATE” PROGRAMMWW is dedicated to the ongoing growth and future of our industry. Our longstanding commitment to learning can be seen in our internship program. Through the program, we have supported the professional development of well over 100 associates by providing them with an opportunity to gain “real-world” experience and learn from our team of talent. Over the course of the summer, our associates support various teams across all of our practice groups, where they gain invaluable experience and exposure to the industry.

In addition to the day-to-day client support, our team of associates are given the opportunity to work with our senior leadership to develop a strategic communications campaign for a current client.


BOARD MEMBERSHIPSMWW employees are actively involved in our communities, not just in volunteer hours but through board service. Below is a partial list of organizations where our employees hold board positions:

• American Diabetes Association of Greater New York

• Aspen Institute’s The Franklin Project

• Bergenfield Swim Club

• Black Public Relations Society of New York

• Calpulli Mexican Dance Company

• Center for Food Action

• College of New Jersey

• Comprehensive Behavioral Healthcare

• Commerce & Industry Association of New Jersey

• Denver Health Foundation

• DePaul University & Kellstadt School of Business

• Dottie House

• Emerge New Jersey

• Global Down Syndrome Foundation

• Leukemia & Lymphoma Society

• Little Hands Book Bank

• Meadowlands Regional Chamber of Commerce

• Minds Matter

• Network for Teaching Entrepreneurship, National

• Network for Teaching Entrepreneurship, DC Chapter

• New York Theatre Ballet

• Occupational Center of Union County

• Public Relations Society of America

• Robert F. Kennedy Center for Justice and Human Rights Young Leaders

• Temple Adath Shalom

• Temple Ner Tamid

• Young Invincibles


Michael’s Feat is named in loving memory of baby Michael Gerard Puharic, who was born on July 29, 2000 to Adam and Dana Puharic. During the pregnancy, Dana and Adam were informed that Michael would face grave health problems resulting from a chromosome disorder known as Trisomy 13. Sadly, his life lasted only 83 hours. His brave struggle and the love and caring he brought out in people remains an amazing accomplishment. This is Michael’s “feat.”

As a close friend of the Puharics, I became involved with Michael’s Feat from its inception. The Puharics were grateful for all of the care they received from the staff at Monmouth Medical Center where Michael was born. The Michael Gerard Puharic Memorial Fund, Inc., a local 501c3 non-profit organization, was dedicated

to giving comfort and easing the burden for parents carrying and caring for seriously ill newborns.

Michael’s Feat offers families in need direct financial support, overnight bags filled with supplies for hospital stays, furniture and medical equipment, meals, gas cards and, if necessary, respite care.

Beginning as a volunteer and fundraiser, I became a board member of Michael’s Feat in 2002 and served in that capacity through the end of 2012. Over that time period, I coordinated all of the public relations outreach for the organization in addition to serving as a fundraiser. Today, I continue to provide public relations support.

In a dozen years, Michael’s Feat has assisted hundreds of families in the Monmouth and Ocean County communities and has raised

over $1 million to support these families in need and to provide Monmouth Medical Center and Jersey Shore University Medical Center with state-of-the art equipment and technology for their Neonatal Intensive Care Units (NICUs). The organization has built Resource Center rooms in both Monmouth Medical Center and Centre State Hospital in Freehold so families have a place to gather during their visits to the NICU.

Thirteen years later, baby Michael continues performing “feats.” All of those involved and the families that have benefited, are grateful for his inspiration.

Tom Cosentino, AD, Trenton – Michael’s Feat

Beginning as a volunteer and fundraiser, I became a board member of Michael’s Feat in 2002 and served in that capacity through the end of 2012. Today, I continue to provide public relations support.


STORIES OF EMPOYEES MATTERING MORE: TOM COSENTINO


04 MATTER MOREAPPROACH

PRACTICE AREAS

CASE STUDIES



MATTER MORE04

MWW represents national and multinational companies across a wide variety of market sectors. We share a passion for the missions of our clients and a commitment to helping them drive real business results. We are fanatical about doing what truly matters.

We don’t take a siloed approach to client services - we work together across practice areas and disciplines to craft the solutions and strategies that make our clients matter more than the competition. That’s part of our “Matter More” philosophy, which is manifested not just in the programs we design, but in the partnerships we build with our clients.

HERE’S WHAT WE DO REALLY, REALLY WELL:

Even before “CSR” was a term, there was the idea of just doing good things, and it has always been part of MWW’s corporate ethos. We are committed to continually challenging ourselves to find new, sustainable and impactful ways to Matter More to our clients, employees and communities.

CONSUMER LIFESTYLE MARKETING

CORPORATE COMMUNICATIONS

DIGITAL / SOCIAL MEDIA MARKETING

FINANCIAL COMMUNICATIONS

HEALTH / WELLNESS

PUBLIC AFFAIRS / GOVERNMENT RELATIONS

RESEARCH / INSIGHTS

SUSTAINABILITY

TECHNOLOGY / DIGITAL CONTENT

VISUAL BRANDING

MATTER MORE


CLIENTS AND CASE STUDIESWe know that citizenship is very much top of mind in many companies today, but there’s a wide gap between wanting to do something and doing it in a way that is sustainable and has an impact. To help our clients bridge that gap, we create sustainable and impactful citizenship programs that are intrinsically linked to a company’s overarching business strategy.

MATTER MORE: CLIENTS AND CASE STUDIES04

HERE ARE A FEW EXAMPLES OF PROGRAMS WE ARE PROUD TO SUPPORT:


The New Jersey Economic Development Authority selected MWW to manage a public relations and advertising initiative to raise national and local awareness that the Jersey Shore is open for business and ready for the summer following Superstorm Sandy. Dubbed “Stronger than the Storm,” the campaign highlighted the region’s ongoing recovery and preparedness for the summer of 2013 tourist season.

MWW’s consumer campaign enlisted locals and tourists alike to have fun in the sun at events ranging from sandcastle building to free boating to celebrity concerts, all to bolster the state’s economy. After all, the shore composes the largest portion of New Jersey’s $38 billion tourism industry and is a major source of jobs and economic activity. In addition to being a central component of the state’s economy and workforce, the Jersey Shore is one of our nation’s great environmental and recreational treasures.

Starting on Memorial Day, MWW worked tirelessly to promote the campaign through events, social media, and traditional media. By Labor Day, results were tremendous – MWW garnered over 319,000 supporters to attend 43 events; placed 1,740 articles seen by over 1.25B readers; and kept over 103,000 online fans and 202 million Twitter users up-to-date throughout the summer.


NJEDA


MWW is an integral partner in building and expanding our CSR programs. With the Samsung Mobile App Academies, the team brought new ideas and partnerships to the table to create a program that was truly rewarding for the students.CINDY CHANG / MARKETING MANAGER / SAMSUNG TELECOMMUNICATIONS AMERICA

MWW helped Samsung create its Mobile App Academies, now in its second year. The program, which introduces high school students to the growing mobile applications industry, is held on top college campuses, such as MIT and UC Berkeley, across six U.S. cities. Leaders in mobile technology and app development speak to students and encourage them to explore career paths in technology, while also giving them the tools to develop “the next big thing” in mobile applications.

At the conclusion of the program, which was developed in partnership with Scholastic, the students have an opportunity to present their app ideas for a chance to win a college scholarship. In 2013, the events were enormously successful in each city, with hundreds of students applying for one of only 30 spots.


SAMSUNG


MWW has played a key role in not only promoting our longstanding community programs, but looking at the need throughout our communities and developing new initiatives that address those needs. They leverage their expertise to help position our band as a leader in the Quick Service Restaurant industry as well as a good community partner, which is of the utmost importance to us as local business owners. JOSH KAUFMAN / MCDONALD’S OWNER / OPERATOR AND CHAIR OF THE MCDONALD’S NEW YORK TRI-STATE PR COMMITTEE.

In representing McDonald’s New York Tri-State area restaurants, MWW has taken an active role in supporting the commitments the independent McDonald’s Owners and Operators have made to giving back to the local communities that they serve. From conducting media outreach on behalf of the Ronald McDonald House Charities Scholarships to promoting the wonderful work the Ronald McDonald Houses do, we ensure the community is aware of the brand’s efforts. In 2012, MWW saw the opportunity to leverage McDonald’s resources to empower community

organizations to run effective nutrition programs in the regions where McDonald’s operates.

This resulted in “McDonald’s New York Metro Nutrition Network,” a nutrition education initiative to provide seed funding to community organizations for nutrition awareness and education programs. We also leveraged our expertise in Public Affairs to promote this goodwill among key public officials within the Operators’ communities. The award-winning program saw tremendous results, and is now in its second year.


MCDONALD’S


As a business with a strong commitment to its community and experience in environmental policy, MWW was uniquely poised to guide Verizon through hosting its annual sustainability forum. MWW recommended a program that wasn’t just strategy – it was tried-and-true success, refined as a result of their best practices and previous programs for Verizon. We appreciated their counsel – and so did the attendees!ALBERTO CANAL / VP OF CORPORATE COMMUNICATIONS / VERIZON


VERIZON

In December 2012, Verizon hosted a forum to help small businesses in California access information and gain support for investing in sustainability. While large companies have recognized the benefits of embracing environmental sustainability policies, small businesses are often unaware of the economic benefits of going green and may be tentative in seeking out more information.

Verizon’s forum let small business know that they can reduce their impact on the environment and save money at the same time. MWW acted in close

partnership with Verizon to develop objectives for the forum, select the best speakers and presenters, and spread the word to small businesses.

MWW was also a key participant in the forum itself, with MWW leadership both presenting and moderating discussions on improving sustainability and access to information.


The Wunder Project is a nonprofit organization dedicated to curing colon cancer. It’s truly a movement – a partnership between Gloria Borges, a Stage IV Colon Cancer warrior, and Dr. Heinz-Josef Lenz, a world-renowned doctor and clinical researcher – with a clear mission to cure colon cancer within the next ten years.


WUNDER PROJECT

MWW supports The Wunder Project in its work to call upon corporate donors, grants and personal donations and raise $250 million in a two-year fundraising campaign, with all funds going directly toward research.

MWW nationally launched the Project to key media verticals, including health, philanthropy, and LA local and national news. By timing the launch to coincide with March’s Colon Cancer Awareness Month, MWW provided a timely news hook across media channels.

Over a three-month period, MWW prepared for the launch, creating all internal and external materials, launched The Wunder Project, and set up media momentum for the founder, Gloria, to continue the Project’s success with fundraising. The results were significant, with nearly 225MM media impressions and 333 placements. Top coverage included: TODAY, CNN’s Sanjay Gupta, Yahoo! News, ABCNews.com, SHAPE.com, NBC Latino and Metro New York.


The value proposition that MWW brings to the table – understanding how to strategically link business and philanthropy in a cohesive communications strategy – is invaluable to my entrepreneurial company. I always say that I find business through personal and positive relationships, and so I’m glad to be working with my friends and colleagues at MWW.KEVIN LILES / PRESIDENT AND CEO OF KWL ENTERPRISES


KWL ENTERPRISES

Kevin Liles, former President of Def Jam Records turned serial entrepreneur and entertainment marketing executive, is committed to helping young people realize their full potential. He is an advocate for academic & life education, entrepreneurship, employment and empowerment. Through his KWL Enterprises holding company, foundations of his own, and participation in several community organizations, Kevin spends countless hours giving back to the community.

MWW helps Kevin Liles leverage his brand and profile to create opportunity for young people across the country, including through support of his Make It Happen Foundation and the Kevin Liles for a Better Baltimore Foundation. From the annual Back to School festival for public school students hosted by the Kevin Liles for a Better Baltimore Foundation, to the Make It Happen Summer Business Academies at college campuses across the nation, these endeavors offer exposure that attendees may not otherwise experience.


Known for their “goode” take on food, wine and life, Murphy-Goode has launched a new red, blended varietal - Homefront Red. Incorporating Syrah, Merlot, Petite Sirah and Zinfandel grapes, Homefront Red is a great sipping wine and the perfect companion to tailgate season, pairing well with grilled dishes and marinades. Beyond its food-friendly qualities, Homefront Red offers much more – relief for veterans and military families in need. For every bottle sold, a portion of the proceeds from Homefront Red will go to Operation Homefront, the non-profit organization that

provides emergency financial assistance to veterans and their families. Murphy-Goode hopes to raise $300,000 from the sales of Homefront Red.

MWW is honored to launch Homefront Red on a national scale to key media, including food, wine, philanthropy and military verticals. The wine launched in September 2013, and pre-coverage included The Daily Buzz, and secured media desksides with Wine & Spirits Daily, Chicago Tribune, Minneapolis Star-Tribune and Reverse Wine Snob.

Sonoma County’s Murphy-Goode winery was thrilled to partner with MWW to help launch our biggest CSR partnership to date – working with Operation Homefront. The national non-profit provides emergency financial and other assistance to veterans and military families in need, and Murphy-Goode this year elevated its support to more than $300,000 with the launch of its new Homefront Red wine. MWW helped our winery engage traditional and online media to leverage the partnership, generate additional media coverage of the wine, and bring more attention to this great wine and important cause.JASON HUNKE / SVP OF COMMUNICATIONS, JACKSON FAMILY WINES


MURPHY GOODE WINERY


05 MATTER MORE TO THE PLANETSUPPORTING SUSTAINABLE PRACTICES

CARBONFUND.ORG

CARBON OFFSETS

MWW OFFICES



MATTER MORE TO THE PLANET05

CARBONFUND.ORG MWW leads by example, committing to being CarbonFree® through a partnership with Carbonfund.org, the country’s leading non-profit organization offering carbon reduction and offset solutions.

In 2012, in addition to our annual offsetting, MWW planted 200 trees on Earth Day – one for each of our employees – to celebrate seven years of partnership with Carbonfund.org.

With support from Carbonfund.org, MWW has reduced the carbon impact from our business operations, totaling more than 8,625 metric tons of CO2 mitigation which is equivalent to the electricity usage of 1,291 homes for one year. That’s also equivalent to the emissions from more than 20,058 barrels of oil consumed or to taking 1,797 cars off the road for one year.

CARBON OFFSETSStarting in 2013, MWW now supports three types of carbon offset projects – renewable energy, energy efficiency, and forest – as each play an important role in the fight against climate change. MWW continues to stay at the forefront of research and practice in the sector, and will continue to support innovative ways to protect our planet in the years to come.

SUPPORTING SUSTAINABLE PRACTICES It’s been five years since the launch of MWW’s formal initiative to incorporate environmentally responsible and sustainable actions into all aspects of our business. Over the years, our Sustainable Solutions practice has integrated cutting-edge knowledge with technology and communications to create innovative approaches for both MWW and its clients. There are many reasons we chose to be a green company, but it boils down to one simple fact – we want to give back to the planet by doing our part. Here’s how:


MATTER MORE TO THE PLANET; MWW OFFICES05

MWW OFFICES We recognize that our individual actions have a great impact on the environment in 2012 our offices came together to agree on a plan of action to help reduce our environmental footprint. As a result, our CSR committee has employed the following practices across all offices for the past two years: • Recycle approximately 12,000 pounds of newspapers annually

through municipal recycling plant

• Eliminated the use of plastic water bottles (estimated at 33,750 bottles annually and replaced with a filtered water system

• Reduce all non-essential paper and plastic products

• Utilize 100% recyclable copier paper

• Eliminate all non-essential personal printers by utilizing networked copiers

• Reduce the duplication and use of hard-copy subscriptions with electronic subscriptions through the services of cSubs

• Utilize one primary office supply vendor with a central approval process that defaults to contracted environmentally-friendly products

• Consider only LEEDS certified buildings when renewing office leases

• Continue to donate to Carbonfund.org to offset MWW carbon footprint

• Use video conferencing in place of airfare travel, when applicable

• All computer monitors and office copiers are defaulted to “sleep mode”

• Utilize reusable cartridges through corporate recyclable program with certified recycling toner vendor

• Sensor lights installed in many of our commonly used conference rooms, work areas and offices that automatically turn on and off overhead lighting

• Use EPA-certified recyclers to dispose of or recycle all computer or electronic equipment in a environmentally correct manner

• Use only energy-efficient appliances and light bulbs, where applicable

• Continue to periodically send out employee awareness reminders


MATTER MORE TO THE PLANET: MWW OFFICES05

CHICAGO, IL

NEW YORK, NY

DALLAS, TX

SAN FRANCISCO, CA

EAST RUTHERFORD, NJ LONDON, U.K LOS ANGELES, CA

MWW OFFICE LOCATIONS

TRENTON, NJ WASHINGTON, DC


My nephew, Charlie, was born with a congenital disorder affecting both kidneys called bilateral hydronephrosis. He was diagnosed with the condition pre-birth. My sister, Linda, did everything she could to learn about his condition and how we could best deal with the challenges that he might face because of it. Through her research, she learned of the National Kidney Foundation (NKF), which was a fantastic resource for information – and has been ever since.

Charlie underwent surgery to help repair his issues and bears two scars on his sides as battle wounds – which he playfully refers to now as his “shark bites.” He is now six years old and, thankfully, in very good health.

Since Charlie’s birth, together with our family, we have made it our mission to educate others about the importance of kidney health and the work that the NKF is doing. My sister is heavily involved with the organization and has been asked to speak at several of NKF’s Galas to tell Charlie’s story. She and my niece, Loren Kate, were even featured on all of the NKF’s marketing materials this year.

Annually, we walk the NKF’s Northern New Jersey 5k and support the event with fundraising efforts on behalf of Team Charlie. Funds raised from the Walk support the NKFs programs, including public and professional education, free kidney health screenings and patient advocacy. Northern New Jersey walkers raise over $100,000 annually – and counting.

The effect this little boy has had on all of us is truly amazing. Charlie has taught us all that when you support a cause close to your heart, you can make an impact on the lives of those who need it most.

Loren Waldron, VP, East Rutherford – National Kidney Association

Since Charlie’s birth, together with our family, we have made it our mission to educate others about the importance of kidney health and the work that is being done by the National Kidney Foundation.


STORIES OF EMPOYEES MATTERING MORE: LOREN WALDRON


06 GOOD MATTERSPRO BONO

EMPLOYEE ENGAGEMENT

EMPLOYEE ACTIVITIES



GOOD MATTERS06

MWW’s public relations services matter more to not just for-profit businesses, but also the non-profits that change lives in their communities. We share their passion for mission-driven work, and are committed to helping them drive much-needed impact.From feeding our communities to taking care of children on a global scale, giving back is a core value at MWW. Through Good Matters, a company-wide volunteer and CSR program, we are public servants who walk the talk.

This year, through our leadership of A Billion + Change – the national campaign to mobilize billions of dollars of pro bono and skills-based service – we have recommitted to the goal of empowering employees to

use their talent to make a difference. MWW is creating a culture of citizenship that addresses our nation’s greatest needs, all through the individual contributions of our talented staff.

PRO BONONFTE

A BILLION + CHANGE

IT GETS BETTER

THE FRIEND MOVEMENT

GOOD MATTERS

EMPLOYEE ENGAGEMENTANTI-POVERTY

LETTERS TO SANTA

JEANS FOR TROOPS

TOOLS 4 SCHOOL

HURRICANE SANDY RECOVERY

BERGEN COUNTY HABITAT FOR HUMANITY


MWW continues to have an impressive track record of bringing NFTE’s message to the masses through a strategic media relations campaign resulting in influential coverage. Additionally, MWW’s ability to support and understand the importance of offering entrepreneurship education to our youth to help reverse the trend of crippling youth unemployment, makes them a trusted partner and one of our strongest NFTE allies.AMY ROSEN / PRESIDENT AND CEO / NETWORK FOR TEACHING ENTREPRENEURSHIP

GOOD MATTERS: PRO BONO06

NETWORK FOR TEACHING ENTREPRENEURSHIP

The Network for Teaching Entrepreneurship (NFTE), an organization long supported by MWW, inspires at-risk youth to turn educational experiences into starting their own businesses and succeeding in life. NFTE programs for low-income students in 19 states and 13 countries reinforce students’ critical thinking skills and help them develop an entrepreneurial mindset. As the only global non-profit organization solely focused on bringing entrepreneurship education to low-income youth, their work impacts the lives of nearly 50,000 young people annually.

MWW continues to provide pro bono strategic media relations resources for NFTE’s initiatives during a critical time of growth for the organization – NFTE just celebrated a milestone 25 years of operation, and seeks to grow worldwide in coming years! MWW has secured interviews and bylines for NFTE leadership with CNBC, The New York Times, The Wall Street Journal, The Huffington Post, CBS Evening News, CNN’s Anderson Cooper 360, and more. Additionally, MWW supports initiatives for NFTE, including classroom programs, the annual

Dare to Dream awards dinner, annual National Youth Entrepreneurship Challenge Competition and the World Series of Innovation, NFTE’s experiential classroom activity at Global Entrepreneurship Week.


As trailblazers in social impact and social innovation, we couldn’t be happier to have MWW join the leadership team of A Billion + Change. Their support of our public relations and strategic planning has helped us grow our audience and celebrate our success like we were one of their Fortune 100 clients. We look forward to working together in the year ahead as we inspire and engage more companies to make pro bono service a part of their business culture.JENNIFER LAWSON / EXECUTIVE DIRECTOR / A BILLION + CHANGE


A BILLION + CHANGE

A Billion + Change is a national campaign to mobilize billions of dollars of pro bono and skills-based service by 2013 to address core capacity issues our communities face across the country and around the world. Managed by an all-star roster of businesses and non-profits working together – Deloitte, HP, IBM, the Case Foundation, Points of Light Institute, Corporation for National and Community Service, and under the chairmanship of Senator Mark Warner – the initiative transforms how businesses leverage their employees to make a lasting impact on society.

MWW is honored to serve A Billion + Change as a leadership partner by offering visibility, expertise, infrastructure and financial resources. And in the spirit of the campaign, MWW also provides pro bono public relations services to promote the initiative’s mission and goals. With support from MWW, A Billion + Change announced the major milestone of receiving over $2 billion in commitments to pro bono service from more than 500 companies.


As an organization that is just three years old, the It Gets Better Project faces unique challenges when it comes to finding the right way to talk about our evolution, growth and impact. We know that without proper messaging, we cannot achieve our mission to inspire LGBT youth in need worldwide. MWW has been a thoughtful and dedicated partner in helping us to find our voice, and, as a result, the It Gets Better message continues to change lives throughout the world every day.TED FARLEY / EXECUTIVE DIRECTOR, IT GETS BETTER PROJECT


IT GETS BETTER PROJECT

Beginning as a video movement, the It Gets Better Project is a non-profit organization dedicated to creating and inspiring positive change that affects LGBT youth, showcasing and proving that it does get better. And through fundraising, the project helps celebrate momentous milestones for youth and their allies. With chapters in more than 15 countries worldwide, the project is a global resource for the LGBT community, providing expertise in legal issues, mainstream media, international resources and community engagement.

MWW worked to help the organization re-focus its efforts and refresh its messaging, with the goal of establishing it as a national non-profit focused upon a cause rather than a grassroots video movement. As the project approaches its three-year anniversary (9/21), MWW will lead a robust media campaign to reintroduce the organization.


Our friends at MWW were very generous with their time, talent, and expertise as we launched our ‘New F Word’ campaign to prevent bullying. We didn’t feel like just another client. They really took a vested interest in who we were and shared in our vision of making a difference in the community.RONNIE KROELL / CO-FOUNDER / FRIEND MOVEMENT


FRIEND MOVEMENT

The Friend Movement is an edgy, national, anti-bullying campaign that brings celebrity star power like Leann Rimes, Adam Lambert, Darren Criss, Tim Gunn, Rachel Dratch, Carmen Electra, and many others to take an assertive stance against all forms of social bullying. MWW conceived a plan to launch The Friend Movement in 40 cities across the country through individual, public photo shoots in each place.

The debut event was a tri-fold announcement of the campaign, the photo shoots to the public, and the high-profile charity concerts that would fund the

campaign. MWW crafted all messaging, all event-related social media, and seeded individual celebrity images from both the concert and the campaign’s editorial to the media. MWW celebrated success when the first campaign, The New F-Word, was placed in top lifestyle and celebrity media targets like MTV.com, KTLA TB, Just Jared, D-Listed, OK!, US Weekly, Huffington Post, Extra TV, LA Times, OUT, The Advocate, Guest of a Guest, and Perez Hilton.


The Center for Food Action has worked with individuals and families in crisis for nearly three decades, and MWW has been a partner for more than a third of that time, helping the organization prevent hunger and homelessness. Since 1998, MWW has donated $53,200, which has provided about 3,600 people with seven-day food packages. In addition, a number of MWW employees have volunteered, especially around Thanksgiving.

GOOD MATTERS: EMPLOYEE ACTIVITIES06

ANTI-POVERTY

Each Thanksgiving, MWW employees come together to help ensure that the holidays are memorable for families by donating items and helping to bag food at the Center for Food Action (CFA). Working to prevent hunger and homelessness and improve the lives of individuals and families living in poverty, MWW employees have donated the equivalent of feeding 3,600 people with seven-day food packages since 1998.

This year, MWW volunteers in New Jersey helped the CFA facilitate massive food drives prior to Thanksgiving, providing food for more than 13,000 people. Colleagues unloaded, sorted, and bagged donated food for families all over New Jersey.


MWW has a lot to be thankful for during the holiday season. That’s why every year, employees are eager to donate hundreds of hours, just in time for the Thanksgiving and Christmas celebrations, to help ensure that the holidays are memorable for local families.


LETTERS TO SANTA

And perhaps Superstorm Sandy motivated MWW employees to dedicate themselves to another long-running program in MWW’s history, “Secret Santa,” an initiative that brings cheer to hundreds of children in need during the holiday season. MWW teams up with Youth Consultation Services (YCS). Last year, MWW sponsored over 50 children, personally selected and delivered gifts, surprising children with their favorite presents that, due to unfortunate circumstances, their parents could not afford. In Sandy’s aftermath, this program is more important than ever before.

The intermediary organization, YCS, cares for approximately 1,500 at-risk and special needs children by building happier, healthier, and more hopeful lives within families and communities. Whatever the child’s special education, mental health or behavioral health needs, the caring YCS staff offers individualized services to both the child and family. With MWW’s support, YCS helps our children find hope, and cultivate strength and resilience for a brighter future.


MWW joined the GI Go Fund and the New Jersey Education Association (NJEA) for the 3rd Annual “Jeans for Troops” Fundraising Drive in honor of Memorial Day Veterans. MWW employees had the opportunity to donate $5 to the GI Go Fund and wear jeans to work to support veterans returning home from Iraq and Afghanistan.


JEANS FOR TROOPS

The GI Go Fund is a non-profit organization that provides transition assistance to all military veterans, with a focus on veterans from the Iraq and Afghanistan conflicts, by preparing them for the 21st century economy, securing educational and health benefits, and providing aid and assistance to low-income and homeless veterans.

To further support this effort, MWW also works with the Department of Labor to advertise all job opportunities to veterans and their spouses. We strongly encourage veterans to apply to our job opportunities for consideration. We will continue to look for additional avenues to support our veterans and their families in their transition.


MWW’s employees pride themselves on tackling some of the toughest issues for clients – even sometimes out of the public eye. Whether it’s rehabilitating an abandoned hospital, fighting for reform, or protecting reputations, our teams work countless hours to ensure their clients are heard by key influencers and decision-makers. So it should come as no surprise that when superstorm Sandy ravaged New York and New Jersey, these professional men and women worked quietly, yet diligently, behind the scenes to quickly assist those most in need.


SUPERSTORM SANDY RECOVERY

Employees called in favors from gasoline trucks to hospital operations, offered counsel to state leadership all the way down to local emergency management, and sourced grant information and funding partners for recovery organizations across the region.

MWW New York and New Jersey team members immediately mobilized to help on the ground. Employees donated blankets, clothing, sheets, toiletries, and bottled water, along with their time. Several teams traveled to the hardest-hit areas of the Jersey Shore to deliver these items to families .


Also during the holiday season, MWW employees came together to give the gift that keeps on giving – gift wrapping for charity! In collaboration with Habitat for Humanity of Bergen County, MWW gift wrapping enthusiasts covered 4-5 hour shifts to wrap gifts, collect donations, and publicize Habitat’s other events and volunteer opportunities.

Just before the start of the school year, MWW offices collect supplies for distribution to low-income and foster children. Last year, the Tools 4 Schools program served over 170 schools and educational programs.


BERGEN COUNTY HABITAT FOR HUMANITY

TOOLS 4 SCHOOL


As the daughter of a breast cancer survivor, I have always been involved with organizations focused on building awareness and finding a cure. It was only after becoming a breast cancer patient myself that I realized the importance of advocating for families of patients – especially children – to actively support organizations that provide critical resources focused on helping loved ones navigate the difficult journey of treatment and recovery.

I was always very familiar with the realities of breast cancer and knew that despite the charity glamour status this disease had reached, it was a very real and life-changing experience for everyone it touched. When my own diagnosis came, as the mother of two young children, I was astonished to learn about the lack of resources for women who worked during treatment,

as well as a lack of programs to help families get the support they need to overcome the crippling powerlessness of seeing your loved ones suffer.

As part of my own recovery, I became a runner – and in the past four years have led various race teams to fundraise for local and national breast cancer charities. But more importantly, I’ve been honored to be a volunteer and organizer for the American Cancer Society’s Look Good…Feel Better® program. It is a free, national service that helps women restore their appearance and self-image during chemotherapy and radiation treatments; and I’m an avid supporter of the ACS’s Hope Lodge®, facilities that provide free, comfortable lodging for patients and their caregivers nearby to treatment centers.

In addition to these ongoing activities, I serve in various roles as a board member, advisor and organizer to other organizations, including Susan G. Komen for the Cure, DonorsChoose.org and Locks of Love, a non-profit organization that provides hairpieces to financially disadvantaged children suffering from long-term medical hair loss from any diagnosis.

While this important work continues to build awareness and design research that strives for a cure, I know that my path is working alongside my own family to provide the same hope and healing that others gave us.

Shannon Eis, Sr. Vice President – From Supporter to Survivor and Ambassador

As part of my own recovery, I became a runner – and in the past four years have led various race teams to fundraise for local and national breast cancer charities.


STORIES OF EMPOYEES MATTERING MORE: SHANNON EIS


I decided to join the Young Professionals Committee for the NJ Chapter of the Leukemia & Lymphoma Society (LLS) after my mother was diagnosed in May 2010 with a type of cancer called Multiple Myeloma. The LLS reached out to my mother and my family during this time of need and helped in ways we would have never thought; whether it was by offering to pay for carpooling services to and from the hospital, or through simply sending a positive postcard to our home, the LLS efforts provided much comfort.

When I heard about the opportunity to join the committee through a friend, I didn’t think twice. The committee is responsible for the planning and execution of a major, annual

fundraising event called Betting on a Cure that takes place between May and June of each year. The committee has raised close to $200,000 towards the LLS mission.

The LLS is the world’s largest voluntary health organization dedicated to funding blood cancer research, education and patient services. The LLS relies entirely on the generosity of individuals, corporations and foundations to fund its lifesaving research, patient education and support programs. This year was my third year with the committee putting on this great event; ironically, it was also during the timeframe where my mother’s cancer relapsed. We remain very positive and we appreciate the support

that committee members and friends we have made through the LLS have provided us. I have no doubt that this treatable disease will eventually be curable, but it very much depends on individuals who show the LLS their generosity.

I have made a commitment to help raise funds for this great organization, which holds a very near and dear place in my heart.

Karen Vega, Sr. Digital Strategist, NY – Leukemia & Lymphoma Society

I have made a commitment to help raise funds for this great organization, which holds a very near and dear place in my heart.


STORIES OF EMPOYEES MATTERING MORE: KAREN VEGA


07 AGENCY AWARDSINDUSTRY EMPLOYEE AWARDS 2012

AGENCY AWARDS 2013

AGENCY AWARDS 2012


INDUSTRY EMPLOYEE AWARDS 2012

PR News CSR Awards CSR Professional of the Year: Michael Kempner

American Business Awards - Bronze Executive of the Year – Advertising, Marketing, & Public Relations: Michael Kempner

American Business Awards - Bronze Maverick of the Year: Michael Kempner

American Business Awards - Silver Communications, Investor Relations, or PR Executive of the Year: Michael Kempner

Bulldog Stars of PR - Gold Agency Professional of the Year: Michael W. Kempner

Bulldog Stars of PR - Silver PR Blogger of the Year: MWW Straight Talk by Michael Kempner

Bulldog Stars of PR - Gold Corporate Communications Professional of the Year: Carreen Winters

Bulldog Stars of PR - Gold Crisis Management Professional of the Year: Carreen Winters

Bulldog Stars of PR - Gold Digital Communications Professional of the Year: Jared Hendler, EVP, Digital & Creative Services

Bulldog Stars of PR - Silver Public Affairs Professional of the Year: Marilyn Thompson, EVP, General Manager

International Business Awards - Silver Communications, Investor Relations or PR Executive of the Year: Michael K. Kempner, President and CEO

PR Daily Awards - Honorable Mention Lifetime Achievement: Michael W. Kempner, President and CEO of MWW

PR News PR People Award PR Professional of the Year: Agency: Michael Kempner, Founder, President and CEO

PR News PR People Award Government & Public Affairs Professional of the Year: William Murray, EVP, Public Affairs

PR News PR People Award PR Blogger of the Year: Carreen Winters, EVP, Corporate Communications

Stevie Women in Business - Gold Employee of the Year: Traci E. Carpenter, Speechwriter/Content Editor

Stevie Women in Business - Silver Female Executive of the Year -- Business Services -- 11 to 2,500 Employees: Alissa Blate, Executive Vice President, Global Consumer Marketing Practice Leader

Stevie Women in Business - Bronze Maverick of the Year: Carreen Winters, Executive Vice President, Corporate Communications Practice Leader

Stevie Women in Business - Bronze Employee of the Year: Christine Marra, Account Director


AGENCY AWARDS 2013

PR News Top Places to Work in PR Inc. Hire Power Award: Marketing/Advertising Agency

PR News Agency Elite Awards Digital/Social Media

PR News Agency Elite Awards Reputation Management

PR News Agency Elite Awards Promotion of the Firm

PR News Agency Elite Awards HONORABLE MENTION: Consumer Marketing

International Business Award GRAND STEVIE AWARD: Best of IBA

NJBIZ Best Places to Work in NJ

International Business Award - Gold Public Relations Agency of the Year in Canada and the U.S.A.

International Business Award - Silver Company of the Year - Advertising, Marketing & Public Relations

American Business Award - Silver Company of the Year - Advertising, Marketing & Public Relations

American Business Award - Silver Public Relations Agency of the Year

Bulldog Stars of PR - Gold Midsize Agency of the Year – Under $50,000,000


AGENCY AWARDS 2012

Best in Biz - Silver PR Agency of the Year

MarCom Award - Gold Comm/PR/Corporate Social Responsibility: Making MWW Matter More

PR News Top Places to Work in PR

American Business Awards Best of ABA - PR Agency of the Year

PR News Digital PR Awards Digital PR Team of the Year: MWW Dialogue Digital

International Business Awards - Gold Public Relations Agency of the Year in Canada and the U.S.A.

International Business Awards - Bronze Company of the Year - Advertising, Marketing & Public Relations

International Business Awards - Bronze Most Innovative Company of the Year in Canada and the U.S.A.

International Business Awards - Bronze Marketing Team of the Year

Bulldog Stars of PR - Silver Midsize Agency of the Year – Under 50,000,000

Bulldog Stars of PR - Silver Crisis Agency of the Year: Changing the Conversation through Crisis Communication

Bulldog Stars of PR - Bronze Digital Agency of the Year: MMW Dialogue Digital

American Business Awards - Silver Corporate Social Responsibility Program of the Year – Up to 2,500 Employees

American Business Awards - Silver Public Relations Agency of the Year

American Business Awards - Bronze Company of the Year


I have always been an avid reader, so when I became a mom, books and reading were a natural part of life with my son.

As my son started outgrowing his books, I wanted to find a place to donate the books so other children could enjoy them.

While researching options, I found the statistics saddening – children in economically depressed communities have 0-2 age-appropriate books, with 60% having no books at home; without books and basic language, children entering kindergarten start school at a disadvantage.

My mission became to “pay it forward” with books to help children in North Texas and to show my son the importance of giving back to others. I set up shelves in my garage to collect the

books my son had outgrown and to gather books from family and friends. I rallied two close friends (a fellow PR pro and a teacher) to help get the project off the ground, and Little Hands Book Bank was established to collect, prep and package books so a starter library of books can be given to low-income children.

Little Hands Book Bank became a 501(c)3 non-profit charity in 2012, and we’ve collected more than 1,200 books in the last year through book drives by moms groups, churches and other organizations. I am proud of establishing Little Hands Book Bank to share books with kids who need them and to encourage families to give back to the community through book donations.

Jennifer Little, SVP, Dallas – Little Hands Book Bank (Board)


My mission became to “pay it forward” with books to help children in North Texas and to show my son the importance of giving back to others.

STORIES OF EMPOYEES MATTERING MORE: JENNIFER LITTLE


08WHAT’S NEXT


WHAT’S NEXTFor more than 25 years, MWW has been committed to being a reliable and trusted corporate citizen. We have made great strides in developing a business and culture that we are proud of and we continue to seek out new and better ways to build our business for the future. This report enables our leadership, partners and employees to track our progress, recognize our achievements and identify areas for improvement.

We hope that by providing this report, we’ll give you a glimpse into MWW -- our company culture, values, our people and our ongoing commitment to Matter More.