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Class C Sales Training
1Thursday, April 26, 12
Forest River, Inc.
Division of Berkshire Hathaway, Warren Buffet CEO
Enormous buying power
One of the largest RV manufacturers in North America
Long history of stability, includes companies like...
2Thursday, April 26, 12
our advantages
Each division of Forest River is run independently
Lean, no multiple layers of management
Customer/Dealer input integral to product design
Host of standard features
3Thursday, April 26, 12
Construction
4Thursday, April 26, 12
Roof construction
R-18
5Thursday, April 26, 12
Roof construction
Ceiling Material
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam
Substrate1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam
Substrate1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam
Substrate1 ½” Aluminum Tube
Full Walk On One Piece FiberglassR-18
5Thursday, April 26, 12
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
1 ½” Aluminum Tube
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
Decorative Wall Board
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
Decorative Wall Board
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
2”
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
Decorative Wall Board
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
2”
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
1 ½”
1”
Lauan (R-0.3)
6Thursday, April 26, 12
Exterior Air Film
Exterior Fiberglass
Wood Paneling
Block Foam
Wall Board
Inside Air Film
0.17
0.31
0.13
4.17
0.13
0.68
5.59 R-Value (max)
1” Foam
1 1/2” Sidewall
The Competition
7Thursday, April 26, 12
Exterior Air Film
Exterior Fiberglass
Wood Paneling
Block Foam
Wall Board
Inside Air Film
0.17
0.31
0.13
4.17
0.13
0.68
5.59 R-Value (max)
1” Foam
1 1/2” Sidewall
The Competition
71%Higher R-Value
9.55 R-Value (max)
Exterior Fiberglass
Wall Board
0.17
0.31
2
6.26
0.13
0.68
1 1/2” Foam
2” Sidewall
Our Sidewall
Inside Air Film
Block Foam
Azdel SuperLite
Exterior Air Film
7Thursday, April 26, 12
azdel vs. plywood
Lauan Plywood
50% Lighter 13lbs per 4x8 sheet
Unaffected by Moisture Can Warp, Rot and Mold
R-2 Thermal Insulation 0.3 R-Value
Excellent Sound Absorption Poor Sound Absorption
Excellent Thermal Break Poor Thermal Break
8Thursday, April 26, 12
floor
R-8
9Thursday, April 26, 12
floor
Fiberglass Bottom Board
R-8
9Thursday, April 26, 12
floor
Urethane AdhesiveFiberglass Bottom Board
R-8
9Thursday, April 26, 12
floor
Urethane AdhesiveFiberglass Bottom Board
1 ½” Aluminum Tube
R-8
9Thursday, April 26, 12
floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
1 ½” Aluminum Tube
R-8
9Thursday, April 26, 12
floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
1 ½” Aluminum Tube
R-8
9Thursday, April 26, 12
floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
Seamless Decking 1 ½” Aluminum Tube
R-8
9Thursday, April 26, 12
floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
Seamless Decking 1 ½” Aluminum Tube
Beauflor
R-8
9Thursday, April 26, 12
Beauflor vs. linoleum
Traditional Vinyl Flooring
Vinyl Back Paper Back, Absorbs Moisture
Unaffected by Moisture Mold and Mildew
Slip Resistant High Gloss is Slippery When Wet
Easy to Repair Curls When Cut Due to Moisture
7 Year Cold Crack Warranty No Cold Crack Warranty
10Thursday, April 26, 12
Forester upgrades
Skirt paint
Vinyl soft-touch ceiling
Recessed glass light fixtures
Fiberglass running boards
Serta pillow top mattress
Fiberglass front cap
11Thursday, April 26, 12
Forester Upgrades
Floor lighting
Hidden hinges
Cedar lined closets
Outside security light
Upgraded Fabrics
12Thursday, April 26, 12
optional leveling system
Each cylinder has its own pump and reservoir
10”x10” foot pad
Power extend, power retract
Fully automatic
24/7 Technical support line
13Thursday, April 26, 12
pre-delivery inspection
20,000 square feet
24-inch per hour rain simulation
Pressurized leak test
Daily feedback to managers
Test drive lanes
Dealer/customer viewing lounge
In addition to production QC
14Thursday, April 26, 12
certified green
Waste reduction
Use of sustainable materials
Recycling and reuse of materials
Indoor environmental air quality
www.tragreen.com
15Thursday, April 26, 12
Roadside assistance
Free for the first year
Unlimited Road Service
RV Technical Assistance
RVDA Endorsed
16Thursday, April 26, 12
