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A Social Media Integration, Engagement and Measurement Solution for Brand Managers, Professional Services Individuals, Event Coordinators, and Holiday Season Online Marketing Campaigns.
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KICK START YOUR SOCIAL MEDIA & MOBILE MARKETING PROGRAM
Por: Javier M. Santos Social Media Marketing Consultant
AUDIENCE
• Pymes
• Brand Manage rs
• Even ts Coo rd i na to r s
• Pro fess i ona l I nd i v i dua l s – P h y s i c i a n s
– L a w y e r s
– C PA s
– E t c…
• Ho l i day Season On l i ne / Mob i l eMarke t i ng Campa ign – P r o d u c t o r S e r v i c e Aw a r e n e s s
– P r o d u c t o r S e r v i c e D i s c o u n t
– I n c r e a s e I n b o u n d I n q u i r e s o r S t o r e Tr a f f i c
SOCIAL MEDIA MARKETING STRATEGY
2009
Integration
2011
Measure, Analytics
2010
Engagement
(conversation management)
2012
Mcommerce
WHERE ARE YOU
SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
LANDING PAGE EXAMPLES
SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
FACEBOOK EVOLUTION
1,300,000
Facebook users in
Puerto Rico*
* Market Data is Available at www.gta.ma/#market_data
FACEBOOK BUSINESS PAGE
SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
RESULTS FOCUSED APPROACH
• Fan Growth
• Promotions
• Grow Sales
• Build Your Brand
• Product Sampling
FACEBOOK APP SAMPLE
ADVERTISING CAMPAIGN
ADVERTISING CAMPAIGN
CAMPAIGN RESULTS
SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
SMMD
Login
Publishing Area
SMMD
Engagement Area
Measurement Area
SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
LANDING PAGE TRAFFIC REPORT
•Number of Visitors •Conversion Rate •Navigation Origin
FACEBOOK FAN PAGE TRAFFICT REPORT
•Number of visitors •Demographic
•Gender •Age
MOBILE APPLICATION
• A killer App: the best way to reach your mobile customers. • Mobile App: A personalized icon downloadable of iTunes (iPhone, iPad) and the Market (Android) for your customers’ Smartphones. • Your customer can obtain information about your services, get directions to your business, request an appointment, have access to your facebook page and even make a direct call to your office. •“App alerts”: a feature to send offers and reminders to your customers.
MOBILE APP
OPTIONAL SERVICES
Advanced QR Code Campaign Manager
RESULTS DATA
Depending on the campaign set up, the following analytics data is available:
•Real time hourly scans •Scans •Goals •Time on site •Page views •Unique scans •Demographics •Media response comparison
The interactive reports are generated in real time.
IT’S YOUR CHOICE!
STAY ALONE IN THE CROWD…
IT’S YOUR CHOICE!
JOIN THE SOCIAL MEDIA CONVERSATION!
QUESTIONS?
THANKS
F o r m o r e i n fo r m a t i o n , p l e a s e v i s i t u s @ www.gta .ma