PECAC Advertising & Promotion Think Tank

1. Introductions

2. Purpose and Process• To explore economies of scale among the six events

and Taste• To maximize the limited resources available for

advertising and promotion• To improve Return on Investment for dollars spent• To broaden audience reach

3. Presentation• 2011 Advertising & Promotion Activity Matrix• Results of 2011 Event Data

4. General Discussion• Lessons Learned• Relationship with Taste• Recommendations for the future

5. Specific Recommendations on Promotion

6. Specific Recommendations on Advertising

7. Where to from here?

Think Tank Agenda

Results of 2011 Advertising & Promotions Event Data

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