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My presentation for the 2013 AIM Conference, which includes content marketing examples for
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www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
SEO for Crea+ves
Monique Pouget Thunder SEO
Tuesday, April 30, 2013
DOWNLOAD this presentation bit.ly/CREATIVESEO
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
thunderseo.com/blog
@moniquethegeek
FIRST OFF – Who am I?
gplus.to/moniquepouget
linkd.in/mpouget
Monique Pouget Director of Content Marketing
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
“The internet has emerged as the primary tool consumers use to
find their next apartments.”
David Cardwell NMHC
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
“More than 70% of renters begin their apartment search online,
and many firms now report more than 50% of their leasing activity is
coming from online sources.” David Cardwell
NMHC
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
GOOGLE ALGOS – Panda and Penguin
• Rolled out in 2011
• Panda targeted low-quality sites with thin and duplicate content
• Penguin decreased rankings for sites violating Google Quality Guidelines
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
Our Content Should… Build Customer Trust
EnCce Social Sharing
Generate Business
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
Today, We’re Going To Talk About 3 Types Of Content
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE GENERATED CONTENT 1
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE CONTENT – Milestones
h,p://bozzuto25.com/
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE CONTENT – Awards
h,p://www.camdenliving.com/careers/ h,p://www.bellpartnersinc.com/press-‐release.asp?ID=49192
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE CONTENT – Leadership
h,p://www.blogs.marrio,.com/
Borrow strategies from related industries!
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE CONTENT – Values
h,p://woodpartners.com/going-‐green
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
CORPORATE CONTENT – Values
h,p://www.avalonbay.com/sustainability/AVB_2011CSRReport.pdf
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY GENERATED CONTENT
2
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY CONTENT – Neighborhood
h,p://livethewellington.com/blog/ h,p://www.youtube.com/watch?v=aFj4M8PdUWY
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY CONTENT – Events
h,p://storify.com/RhodeIslandRow/rhode-‐island-‐row-‐grand-‐opening
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
PROPERTY CONTENT – Partnerships
h,p://thedogsoYeer.wordpress.com/2013/04/03/the-‐local-‐tap-‐guest-‐post-‐ernest-‐sco,-‐tap-‐room-‐live-‐work-‐play-‐wilmington
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT GENERATED CONTENT 3
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT CONTENT – Pinterest PromoCon
h,p://blog.bozzuto.com/bozzuto-‐living/what-‐brings-‐you-‐home-‐tell-‐us-‐for-‐a-‐chance-‐to-‐win-‐250/
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT CONTENT – Instagram
h,p://www.luxurydaily.com/the-‐plaza-‐boosts-‐foot-‐traffic-‐with-‐the-‐great-‐gatsby-‐instagram-‐contest/
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
RESIDENT CONTENT – Facebook
h,p://www.facebook.com/WoodPartners
www.ThunderSEO.com @MoniqueTheGeek | #AIMconf
bit.ly/CREATIVESEO
DOWNLOAD this presentation
MONIQUE POUGET
Director of Content Marketing
Q & A
thunderseo.com/blog
@moniquethegeek