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This presentation was made at the European Health and Fitness International Standards Meeting in November of 2013. The content shares a view that health and fitness has entered a new era requiring the industry and leadership to see the world through the lense of the present day future and not the past. The #NewEra is here and we should embrace to be successful and make a difference.
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EHFA International Standards Meeting 2013November 2013 | Budapest, Hungary
The New Era of Health and Fitness
1@BryanKORourke
#NEWERA2014
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bryankorourke.comall content available here
3
@bryankorourke
from Latin aera
A NEW ERA
DISCOVERY
of opportunity
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The greatest obstacle to discovery is not ignorance; it is the illusion of knowledge.
Daniel BoorstinAuthor | Pulitzer Prize Winner | Historian
A SEA OF INDUSTRY CHANGE5
NEW ERA
NO INSTITUTIONS ARE IMMUNE 6
@bryankorourke
NEW ERA
NEW AND BETTER WAYS7
@bryankorourke
NEW ERA
THE ERA OF NEW IDEAS8
70%Fortune 500 Firms gone in next decade
LOOKING THROUGH A NEW LENS 9
ERAA NEW
10THE FUTURE IS HERE
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UNCERTAINTYwe are all competing for relevance
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79%Think Children Will Have It Worse Off Then They Did
HeartLand Monitor Poll 9.2013
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Gallup Poll 2013
Optimism About The Future For EU Young People
14Human Perception
Accelerating Returns15
Law of
#NEWERA
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@PeterdiamandisAbundance
EMBRACE DISCOVERY17
@bryankorourke
ERAA NEW
OF GROWTH
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Globalism
EMBRACE TRENDS
Consumers
Technology
CHANGE
@bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITYit doesn’t replace human
interaction tech enables it
CLOUD COMPUTING 20
@bryankorourkeLow Cost Powerful Tools and Platforms
WEARABLES 21
@bryankorourke
Millions of US Adults Have Used Devices #InternetOfThings
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@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
@bryankorourke
EMBEDDED 23
24Virtual
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>1 Million Users
GAMIFICATION
Mobile | Connectivity 26
@bryankorourke@bryankorourke
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@bryankorourke
7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013
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@bryankorourke
100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013
LIFE IN A MOBILE WORLD29
@bryankorourke
NOT JUST MILLENNIALS
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“It’s about merging digital with the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE
NEW FORMS OF CARDIO, ENTERTAINMENT, TRACKING31
New Technologies
WALLED GARDENS
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New Technologies
PROBLEMSNO STANDARDS
@bryankorourke
CREATING THE #NEWERA2014
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FIT-Cwww.fittechcouncil.org
JOIN US
Our Son William On the Internet
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GLOBALISM
GLOBALISM35
@bryankorourke
URBAN / BRIC 36
@bryankorourke#NEWERA
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2016 World Population In Emerging Markets
88%@bryankorourke
Middle Class Doubles38
@bryankorourke
2.5 Billion More In 15 Years
CONSUMERS 39
@bryankorourke
THE CONSUMER IS KING 40
@bryankorourke
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@bryankorourke
“Transforming Expectations
and Interactions With Everyone”
Consumer Transformation
Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
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http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
Brand Matters Less75%Chameleon Consumer
43@bryankorourke
89% Price#1 Decision Factor
UTILITY VS EXPERIENCE 44
@bryankorourke
BIFURCATION
OMNI CHANNEL
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Functional & Group MICROGYMS
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GymBox
benkellydesign.comDESIGN - UX
PRESUMERS & CUSTOWNERS 47
@bryankorourkeParticipate in the funding, launch and growth of new products
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Devices Maxmimize Every MomentMobile Moments
63% of females and 73% of males check at least every hour
@JJJRHbook@GARYVEE
Caring About Customers First Why Do You Love Your Mom ?CARING
A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
Erase Lines In The SandBOUNDARIES
@bryankorourke
RETHINK ROLES
What’s The ROI ?RELATIONSHIPS
@jjjrhbook@garyvee
Many Still Don’t Understand
A CONSUMER REVOLUTION
@bryankorourke
CREATE an AWESOME CUSTOMER FOCUSED CULTURE
CARINGC U L T U R E
LEADERS NEED TO BE AN EXAMPLE LEADERSHIP
Chuck Runyon
TRANSPARENCY
Great Experiences Know Your Customers & Connect
SHOCK & AWE
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Globalism
EMBRACE TRENDS
Consumers
Technology
OPPORTUNITY
SEE THINGS DIFFERENTLY59
@bryankorourke
Discovery | Vision
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WEwhy collaboration ?
S CURVE- REINVENTION & FRAGMENTATION
61@bryankorourke
New Era : Micro GymLow Cost
Pop UpDigital
WellnessMind BodySick Care
Pharma
THE NEW ERA
CHANGE DRIVING
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THE END OF COMPETITIVEADVANTAGE
a new era rita mcgrath
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Collaboration Is Required ForThe New Paradigm
GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
64@BryanKORourke
#GGI2014
A New Era Requires Vision
65@BryanKORourke
#GGI2014 Sony Senior VP Steve Heckler
"The [music] industry will take whatever steps it needs to protect
itself and protect its revenue streams. It will not lose that revenue
stream, no matter what."
August 2000
@BryanKORourke
#GGI2014
67@BryanKORourke
#GGI2014Sony CFO Masaru Kato
April 2012
Sony Records $6.4 Billion Net Loss"We consider the current situation to be very serious. We will take resolute measures to transform our business
without protecting any sacred cows."
April 2012
68 @BryanKORourke
Rethinking Requires Leadership
GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
69@BryanKORourke
#GGI2014
Wednesday AgendaGM and Ford Jointly Develop New Transmission Technology
70@bryankorourke
“Sick Care” Is Broken
Self Care: NEW MARKETS
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“The best way to predict the futureis to create it “ - Peter Drucker
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#MOVEMENTwith vision and a mindset of discovery
TOGETHER WE’LL CREATE THE FUTURE73
@bryankorourke
ERATHE NEW
OF GROWTH
Ritz Carlton Dove Mountain Tucson September 25th - 28th 201374
bryankorourke.com |@bryankorourke | #NewEra2014
welcome to the
thank you
NEW ERA
