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2013 Agency Overview
We are Social PeopleA multi-disciplinary communications firm specializing in integrated media, content and marketing strategy.
Spread great ideas to a connected generation by leveraging social technologies, solution-driven creative thinking, data and analytic insight.
Our Mission
Nike #makeitcount NYE activation headquarters NYC 2011
PHOTO JOEY RUBIN, SOCIAL PEOPLE
What are we?
We are apartner.
We understand the challenges of brand communications in 2013 and help brands, businesses and agencies from a first person perspective. To build authentic and results-driven campaigns, we begin with learning about the core of an organization.
Social People develops solutions with a working knowledge about company culture, mission, and internal behaviors.
We are not an agency.We think from within.
Brian Solis, host of Revolution and renown social media consultant, James Andrews, founder of Social People, and client Sean O’Brien, Senior VP of Strategy and Communication, PGi at the Social People x iMeet #shift event at SXSW 2012.
PHOTO JOEY RUBIN, SOCIAL PEOPLE
We comefromeverywhere.
Our team shares a rich background of experience from a variety of fields. Social People prides its diverse talent offering on the insights of our players, representing different schools of thought and applying it to our service offering. We have over 50 years worth of career experience in:
Public RelationsMarketingLawEntertainmentMobileVideo ProductionEvent ProductionBroadcastFoodLuxuryFashionTravel
Linear thinking is the lock.
Diversity is the key.
Social People US staff located in Los Angeles, New York, Atlanta, San Francisco
Makenosmallplans.
Clients:
From public to startup... Think from within.
What do we do?
Social People collaborates with clients to concept, design and develop unique programs from the core. From the ground floor messaging hierarchy to social media crisis protocols, we look at 360° of a campaign to create action plans and milestones for achievement.
-Social Media Communications audit and discovery- Roadmap to campaign development- Creative ideation and conception- Risk management and crisis strategy- Program playbook- Staffing, training and management- Online Conversation Monitoring and Analytics gameplan
>Wecraftstrategy...
Strategy and methodology development.
Whiteboard workstation flow for Nike #makeitcount New Year’s Eve Launch
PHOTO JOEY RUBIN, SOCIAL PEOPLE
Our mission is to elevate a message, taking moments and ideas to the desired audience. We measure results beyond just participation, attendance and engagement. We value the results of a campaign to drive consumer sentiment, feeling and reciprocal actions following the conversation. Social People builds the exchange strategy beyond engagements and in to sales, conversions, pledges, donations and brand loyalty.
>thatmovespeople...
Implementation and execution.
Music mogul and CEO of Translation, Steve Stoute, speaks at a #shift keynote event in NYC
PHOTO KRISTIAN VALLAS, SOCIAL PEOPLE
Our talent in house and extended network of professionals produces rich trans-media content around the message and moments. From designing interactive billboards (Nike ’12) to producing web documentaries (Lexus ’11), we handle all types of creative direction, development, production and delivery.
services
- Design, copywriting and branding- Multimedia, film, photo- Broadcast quality live stream video- Infographics and motion graphics
>producingcontent...
Content production and development.
Joey Rubin, Social People
PHOTO JOEY RUBIN, SOCIAL PEOPLE
From years across different industries, a common thread has been our work building events. We see an experience as the greatest catalyst to conversation, therefore, we design and produce amazing experiences. From private dinner parties in a lumber mill, to our signature #shift salon series, to festivals in the mountains, we’ve had the pleasure of building transformative shared moments that are chronicled offline and online.
services
- Creative direction- Experiential design- On site branding - Interactive installation- Integrated social media drivers- Multimedia design and installation- Content programming- Talent procurement- Event production, staffing and management
>andepicmoments...
Event production and design.
Building a geodesic dome at Summit Series’ Basecamp 2012 in Squaw Valley, California
PHOTO JOEY RUBIN, SOCIAL PEOPLE
Social People has built proprietary systems to identify the true playmakers in a category. Through cultural context and sophisticated listening tools, we find the purpose and identify the active participants of culture that drive interest amongst a focus audience. Be it a mother of two in Chicago who blogs on parenthood, or a 18 year old high school basketball player that posts photos of sneakers on Facebook, or an influential financial author who has a huge twitter audience; we listen to the ones that truly move communities around them.
services
- Influencer identification- Social graph segmentation- Social CRM platform development- Outreach and procurement- Partnerships- Product placement- Influencer activation
>we identifythe influence...
Influencer identification and outreach.
#shift salon on social enterprise built by iMeet and Social People at Soho House New York 2011
PHOTO JOEY RUBIN, SOCIAL PEOPLE
It is not enough to merely push messaging, it takes an added layer of listening and monitoring to truly develop a valuable ROI around communication programs. Our key learnings of launching global social web campaigns (#makeitcount, #beatcancer #Grammys) have guided us to a set of listening tools that we develop protocols and systems for monitoring large scale initiatives. When using social data as input, we’re able to directly affect the realtime outbound messaging. In addition, we are able to articulate data in to beautiful reports that speak to every tier of an organization.services
- Command center development- Technology recommendations- Action plan and protocols for listening- Community management- Real time data and analytics- Contextual creative direction- Detailed reporting (rush service available)
>monitorglobalconversation..
Listening and analytics.
Client Report Clips
DESIGNED BY JOEY RUBIN and KATIE KARP, SOCIAL PEOPLE
Our Work.
Social People worked with Nike on the strategy and implementation of one of the most advanced social CRM platforms ever created in the development of the marketing for the next generation of Nike+ products, introducing the Nike FuelBand. The campaign was inaugurated with the launch of the @Nike Twitter handle on NYE 2012 utilizing a global media buy of Promoted Trends worldwide, as well as a Youtube homepage takeover and inlay ads on Twitter mobile clients.
Services:
StrategyTechnology RecommendationAnalyticsCommunity ManagementDesignOn Premise Support
Nike#makeitcountGlobal Social Media Strategy
Case Study
Hundreds of NYC Bridgerunners take over the Brooklyn Bridge at Midnight in custom NIKE HyperFlash jackets, New Year’s Eve 2012 during the launch of the #makeitcount campaign
PHOTO BY 13TH WITNESS FOR NIKE
Social People worked with iMeet, the world’s leading virtual conferencing product, to build an experiential and digital campaign hybrid discussing the evolution of business culture to augment their influencer engagement program. Through two-part event, Social People gathered over 1000 entrepreneurs, philanthropists, celebrities, media and venture capitalists to discuss the evolution of work in their industry. Participants included representatives from The White House, Google, NASA, R/GA, MTV Networks and many, many more.
Services
Experiential StrategySocial StrategyInfluencer IdentificationEvent ProductionTalent Procurement Media OutreachContent Production
iMeet#shiftExperiential + Digital Marketing
Case Study
New York Times Best Selling Author, Baratunde Thurston, discusses his book “How To Be Black” with celebrity chef Dante Gonzales of Dante Fried Chicken and Founder of Social People, James
Andrews at #shiftsxswPHOTO JOEY RUBIN, SOCIAL PEOPLE
Social People worked with The GRAMMYs on the last three years of the televised broadcast, to drive, monitor, and analyze global conversation leading to an exponential increase in viewer tune-ins. As the social TV space grows at rapid scale, SP has begun developing best practice with The GRAMMYs, one of the largest global broadcast programs in the world.
Services:
StrategyCommand Center OperationsLive Stream ProductionOn Site SupportAnalytics
The GRAMMYs2011 / 2012/2013Social Media Agency of Record
Case Study
Bon Iver takes home the Best New Artist GRAMMY in 2012 and drives tremendous spike in global chat on Twitter worldwide.
IMAGE COURTESY CBC MUSIC
[email protected]/SocialPeople
Contact
Social People772 Edgewood Ave.Atlanta, GA 30307
Email: [email protected]
