BUILDING BLOCKS OF SUCCESSFUL COMPONENTSTREVOR S. MITCHELL, CAE

OVERVIEW

Foundation of Successful Components Evolution of Metrics Maturity Model What do we do?

FOUNDATION OF SUCCESSFUL COMPONENTS

Extension of larger organization Focused on specific area Working with members and leader

CORE AREAS

Governance Membership Meetings Education Network/Community Communication

COMPARISON

Similar Common Purpose Education General Structure and Operations

Differences Legal entity Focus – industry, subject, geography, etc. Member needs/demands

ROLE OF COMPONENT AND LEAD ASSOCIATION

Focus on partnership Defined levels of service

What Component Provides What Lead Association Provides

Ongoing relationship development

MEASUREMENT OF SUCCESSFUL COMPONENTS

Members are satisfied and needs are being met Strong governance practices Solid financial situation Positive working relationship

DISCUSSION

EVOLUTION OF METRICS

WHY HAVE METRICS

Measure from one point to the other. Identify successes and opportunities for growth Create focus

VARIOUS LEVELS

Financial Performance Understanding Customers Marketing Efforts Operational Performance Employee Performance Environmental and Social Sustainability Performance

The 75 KPIs Every Manager Needs to Know

SIMPLIFIED TO COMPLEX

Member Growth Member Retention Meeting Attendance Satisfaction Survey

Member Lifetime Value Member Engagement Percentage of events Members Attend

WHAT TO MEASURE?

SHARE WHAT WE’VE DONE

Organizational Goals Overall Revenue Growth IG Leadership and Market Credibility IG Market Penetration Customer Growth/Value Operational Efficiency

Component Goals Quality Education and Experiences at all

levels of the association Unified branding at all levels of the

association Assistance in streamline governance and

operational actions for volunteers

DISCUSSION

MATURITY MODEL

SUCCESS IS DIFFERENT FOR EVERYONE

WHAT’S RIGHT FOR YOU?

Level 1 Level 2 Level 3 Level 4Track meeting attendance to get an idea of trends

Track meeting attendees by member vs. non-member to identify trends

Track meeting attendees by number of times they attend a meeting during the coarse of the year and new prospects added.

Track meeting attendees by promotional offer to see impact of attending along with variance of meeting attendance per individual.

Meeting Measurement Example

No level is better than the other, you do what’s

right for you!

DISCUSSION

WHAT DO WE DO WITH THIS?

NEXT STEPS

Identify what would make your chapter successful. Look at the Success Metrics for ISA Where to start

USE INFORMATION

Start off simple Identify the data you have and what you would need Make this simple to not spend hours on the numbers

PLANNING/STRATEGY

Map your success measurements to your strategy Identify gaps that need to be addressed. Identify items that need to be removed as they are not a focus.

MOVING THINGS FORWARD

Remember this is going to take time to implement. It will get easier as you go along. Keep open conversations going.

DISCUSSION

WRAP UP

Foundation of Successful Components Evolution of Metrics Maturity Model What do we do?

QUESTIONS

CONTACT INFO

Trevor Mitchell, CAEExecutive Director of Membership & TechnologyARMA International

@trevm22

www.trevormitchellcae.com

www.linkedin.com/in/trevorsmitchell/

THANK YOU